036: Communicating During a Crisis w/ Amy Varcoe

Is your website working for you? In other words, is it generating interest, leads and, ultimately, revenue for your company on a daily basis?  If the answer to that question is "no" or even "not sure," then you can't afford to miss this week's edition of the Art of Marketing Podcast, with Digital Marketing Strategist Carolyn Dickerson.   As President of Web Wizard Marketing, Carolyn increases website traffic for companies, generating leads through search engine optimization, social media, content marketing, paid search, email campaigns and analysis of website analytics.  -----------------------------------------------------------------------------------------------------  Download a free 88 page video idea book: http://www.appliedart.com/services/video-production  Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com  Learn more about our production company: https://www.appliedart.com  #Marketing #VideoProduction

Understanding Customer Behavior and Conversion Tactics w/ Viv Amatuzzi    When it comes to increasing consumer engagement, few companies do it better than Netflix.  The streaming giant has become synonymous with "binge-watching," thanks to their captivating original content and individually-targeted algorithm.   Viv Amatuzzi is all too familiar with Netflix's engagement strategy, having previously worked for the company, testing variables to increase viewer retention rate and watch time.   Since then, Viv has held creative and strategic roles at several high-profile companies. She currently serves as Director of Conversion for 360i, an integrated creative and media agency.   Hear from Viv Amatuzzi, Director of Conversion at 360i, a media agency based in Chicago. 360i is a fully integrated creative and media agency that helps brands capitalize on change.  As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, they don’t just react to changes in the marketplace – they predict and define them.   Viv has extensive customer behavior experience, including a stint at Netflix testing variables that increase viewer retention and watch time.   Topics to be covered include:  - Customer engagement and conversion tactics  - Consumer insights from studying Netflix viewer behavior  - Keys to a strong conversion strategy - How to better capture leads, drive sales and more  - Live Q&A in the comments    Download a free 88 page video idea book: http://www.appliedart.com/services/video-production   Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com   Learn more about our production company: https://www.appliedart.com   #Marketing #VideoProduction

Not many businesses get the chance to be the first of its kind, but as a woman-owned, solar-powered, small-town manufacturing facility, Steffensmeier Welding & Manufacturing (SWM) has been the first of many things.   Jenny Steffensmeier is the woman behind the forward-thinking SWM, which was founded over 35 years ago by her late husband, Ben Steffensmeier. Since Ben's tragic passing, Jenny has taken over operations, continuing her husband's legacy of hard work and community service while leading the company to new heights.  In addition to growing their customer base, Jenny helped SWM become 100% solar powered in 2016.  In fact, the company is expected to be the first fully solar-powered manufacturing and fabrication facility of its size in the state of Iowa.  Jenny will be joining the Art of Marketing Podcast this week to share insights on the environmental and business benefits of solar power, trends in manufacturing and how to evolve after 30-plus years in business.    Topics we will cover include:  -Environmental and business benefits of solar power  -Woman-owned business success stories  -How to evolve after 30-plus years in business  -Current and future trends in manufacturing  -Live Q&A in the comments   --------------------------------------------------------------------   Download a free 88 page video idea book: http://www.appliedart.com/services/video-production  Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com  Learn more about our production company: https://www.appliedart.com  #Marketing #VideoProduction

When you pull over for a car wash, you're probably not thinking about marketing at that very moment.   Well, Laura Edgmond is. That's because she works as a marketer in the car wash industry, helping fine-tune the marketing machine that is National Carwash Solutions (NCS), the parent company of many of the industry's leading brands.   As Marketing Manager for NCS, Laura helps position and strengthen NCS brands, while also executing lead generation and digital marketing campaigns.  Laura will be joining the Art of Marketing Podcast this week to share insights on marketing for multiple brands, managing a rebranding initiative and the coronavirus pandemic's unique impact on the car wash industry.     Topics we will cover include: -Marketing multiple brands under one company  -Managing a major rebranding initiative  -Impact of the pandemic on the car wash industry  -Lead generation and digital marketing tactics  -Live Q&A in the comments   ------------------------------------------------------------------------------------------------------  Download a free 88 page video idea book: http://www.appliedart.com/services/video-production   Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com   Learn more about our production company: https://www.appliedart.com   #Marketing #VideoProduction

How does a school district successfully adapt to a deadly pandemic while keeping teachers, students and parents happy?   Today, the Art of Marketing Podcast explores this topic, with special guest Amy Varcoe, Executive Director of Communications for Waukee Community School District.  As spokesperson for the district, Amy handles media inquiries, oversees social media and manages public relations activities and events.   Amy will be joining our panel to discuss shifts in education during the pandemic, as well as the school district's marketing and communication efforts. Topics we will cover include:  Shifts in education during the pandemic Communication strategies for school districts Best practices for online education Live Q&A in the comments Find our panelists on LinkedIn: Amy - https://www.linkedin.com/in/amy-varcoe-a1b40155/  Ryan - https://www.linkedin.com/in/ryansnaadt/ Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/ George - https://www.linkedin.com/in/george-christ-6b84792/ Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/ Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com Visit our company website at https://www.appliedart.com #Education #CrisisCommunications 

How do you sell the value of a private college education during a pandemic?   It's a difficult question, but the Art of Marketing Podcast aims to answer it, with special guest Catherine Cole, VP of Marketing and Strategic Communications for Simpson College.   Cathy is a Harvard-certified crisis communicator and holds a master's degree in integrated marketing communication.  Though she began her career as a journalist, Cathy segued those skills to higher ed when she took a position at Wichita State University.  From there, she has worked at a range of universities across the country.   Cathy will joining our panel to discuss marketing strategies in higher education, as well as her unique experiences at Simpson College during the pandemic.   Topics we will cover include:  -How the pandemic has affected higher education  -The challenge of selling a private education  -Outcomes from the college's strategic marketing  -Live Q&A in the comments   ---------------------------------------------------------------------  Download a free 88 page video idea book: http://www.appliedart.com/services/video-production  Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com  Learn more about our production company: https://www.appliedart.com  #Marketing #VideoProduction

Get Kathleen's book on Amazon here: https://amzn.to/3umCcK9 What does it really take to be a successful company?   Today, the Art of Marketing Podcast aims to answer that question, with special guest Kathleen Riessen.   Kathleen is a serial entrepreneur. After a short stint in an agency, she started her own marketing firm, Measured Intentions, with the goal of "creating marketing with purpose that drives bottom-line results."  Kathleen's passion turned to helping other business owners be successful. So, after 10 years, she sold the agency and became a full-time business mentor and coach.  In addition to serving as a leadership and business coach, Kathleen runs a weekly radio show/podcast called Profit Launch.  She is also the author of the book "Joy in Uncertainty: A Guide to Creating a Meaningful Life," released in 2020.  Kathleen will be joining our panel to discuss key marketing characteristics that set successful companies apart. Our conversation goes live today at 11:30 a.m. To register for FREE, click here.   Topics we will cover include:  -Key characteristics of successful companies  -How to avoid company growth limitations  -Insights from executive coaching  -Live Q&A in the comments  Download a free 88 page video idea book: http://www.appliedart.com/services/video-production  Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com  Learn more about our production company: https://www.appliedart.com  #Marketing #VideoProduction

The coronavirus pandemic has impacted all sectors of the economy, but nowhere has that impact been greater than in health care. This week, the Art of Marketing Podcast takes a look at health care from behind the front lines, with special guest Janell Pittman, Chief Marketing and Digital Strategy Officer for MercyOne. Janell has an interesting career with marketing and consulting experience in the oil, publishing, consumer product, and healthcare industries. With over 400 care locations, MercyOne is one of the largest systems of hospitals, clinics and health care facilities in Iowa. Janell will be discussing the unique challenges MercyOne has faced throughout the pandemic, as well as how the organization has shifted its messaging and marketing. Topics we will cover include: Health care during a pandemic Digital communication strategies The MercyOne rebrand Live Q&A in the comments Find our panelists on LinkedIn: Janell - https://www.linkedin.com/in/janell-pittman-b0a283/  Ryan - https://www.linkedin.com/in/ryansnaadt/ Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/ George - https://www.linkedin.com/in/george-christ-6b84792/ Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/ Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com Visit our company website at https://www.appliedart.com #Healthcare #Marketing #pandemic

Now that a pandemic has forced us all apart, how do you market real-world projects in the digital world? We explore that question (and more!) on this week's Art of Marketing Podcast, with special guest Scott Crawford, Principal at RDG Planning & Design. Through hard work and strategic marketing, Scott has helped grow RDG Planning & Design into a widely recognized and acclaimed firm. RDG has earned dozens of awards from major professional associations over the years and, most recently, was ranked among the top 40 architecture engineering firms in the nation. Scott will be joining our panel to share marketing insights for the architecture and design industries.  Topics we will cover include: Digital marketing for real-world projects Architecture and design trends Earning industry awards Live Q&A in the comments

Developing a memorable and simple brand experience with a large insurance organization is not an easy task.  This week we welcome Rebecca Falk on the show. Rebecca is a Life Lead Business Development Consultant at Farm Bureau Financial Services.  She has decades of experience building and improving on customer experience, marketing, and digital transformation. Her career span has taken her to Principal, Wellmark, and now FBFS.   Topics to be covered:  -transforming the digital side of your business -building a scalable, profitable approach to customer experience  -making service the key differentiator in any business Find our panelists on LinkedIn: Rebecca - https://www.linkedin.com/in/rebeccalfalk/ Ryan - https://www.linkedin.com/in/ryansnaadt/ Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/ George - https://www.linkedin.com/in/george-christ-6b84792/ Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/ Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com Visit our company website at https://www.appliedart.com #CustomerExperience #CX