What does the future of Advertising look like? In conversation with Synamedia's Guy Southam

In this episode of The Amp Podcast, we’re joined by Guy Southam from Synamedia to discuss all things advertising. From the rise of AI and streaming to the growing influence of social video, the future of TV advertising, and the enduring value of live sports, we explore the trends reshaping how media companies, broadcasters, and advertisers compete for audiences, attention, and revenue in an increasingly fragmented market. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Amp Podcast, we’re joined by Anurag Dahiya from the International Cricket Council and Sunil Joy from Starzplay to explore the record-breaking success of the ICC Men’s T20 World Cup, the rise of digital and streaming audiences, and what cricket’s growing global footprint means for the future of the sport ahead of LA 2028. Hosted on Acast. See acast.com/privacy for more information.

In this month's episode, Ampere explores HBO Max's record-breaking UK rollout, covering strategy, sign-ups, and the streamer bundling landscape. Hosted on Acast. See acast.com/privacy for more information.

In our first episode of 2026, we are joined by Andrea Zuska and Hanna Huge to explore the key shifts shaping Germany’s media market and what they mean for broadcasters and streamers. Hosted on Acast. See acast.com/privacy for more information.

In this final episode of the year, Ampere explores who is winning the Christmas catalogue across broadcast TV, streaming, and sport. How are UK broadcasters, global streamers, and live sports rights holders competing for festive audiences, and what do changing Christmas viewing habits mean for content strategy in an increasingly fragmented market? Hosted on Acast. See acast.com/privacy for more information.

On this month's episode we sit down media veteran Hernan Lopez to discuss Netflix's engagement, advertising and how new content formats are reshaping the business of streaming.______________________________________TIMESTAMPS:00:00 - 03:00 - Introductions03:00 - 10:45 - Overview of Netflix Q3 results, and does Netflix have an engagement problem?10:45 - 15:54 - How can Netflix boost engagement?15:54 - 24:35 - Current advertising trends on streaming24:35 - 28:25 - Driving engagement through content and UI28:25 - 36:20 - Netflix's Spotify deal and how it can compete with YouTube36:20 - 46:30 - What purpose do live sports serve for streaming platforms?46:30 - 50:16 - How does sports IP perform across platforms?50:16 - 51:19 - Closing remarks______________________________________Production by Rory Gooderick and Omima ElmattawaaFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here Hosted on Acast. See acast.com/privacy for more information.

In this episode, Ampere explores how gaming, sport, and media are evolving around young audiences. From social discovery to shifting engagement, we ask: what do consumers really want next? Hosted on Acast. See acast.com/privacy for more information.

In this episode, Ampere speaks with Mark Endemaño, Managing Director at AlixPartners, about the rise of broadcaster and streamer partnerships. From Disney+ and ITV in the UK to Netflix and TF1 in France, we explore what has triggered this new wave of collaboration, why it matters now, and how it could reshape the future of the media landscape. Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

With cinemas still recovering from the impact of the pandemic, this episode of The Amp Podcast dives into box office trends, the performance of major franchises (including James Bond after the Amazon takeover), and the evolving theatrical strategies of streaming giants like Netflix.Production by Rory Gooderick and Omima ElmattawaaFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here Hosted on Acast. See acast.com/privacy for more information.