Telco in 20 podcast

Ep 135 - Telco has a context problem (John Abraham)

3/3/2026
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Every telco exec is talking about AI agents. Almost nobody is talking about what those agents actually need to work: context.

Not just data — the logic, rules, and decision-making processes that define how your business actually operates. That knowledge currently lives in two places: buried in vendor code nobody fully understands, and inside people's heads. No agentic system, no matter how shiny, can make decisions without it.

In this episode, I sit down with John Abraham, Partner and Principal Analyst at Appledore Research, to dig into why a lack of context is the real blocker for AI at scale, why most approaches only solve half the problem, and how an ontology gives AI the business logic it needs to not just analyze, but decide and act.

Listen now to hear:

  • The three Cs holding telcos back from using AI at scale [04:42];
  • Why AI agents risk creating a new generation of silos [08:59];
  • How a small use case can unlock compounding AI value [14:13]; and
  • Why a data lake is a costly side quest [15:09].

Links and Resources:

Wanna talk AI and public cloud? Telco execs, set up a meeting with our team to learn how to tap the immense business value it can bring. 

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This week’s guest:

With over 16 years of experience in the telecom industry, John leads Appledore’s Digital Enablement & Monetization program. Previously, he was at Analysys Mason for 11 years, where he led the digital experience research segment as principal analyst. He has experience working with a varied client base on topics ranging from digitization benchmarking and procurement for CSPs; strategy and go-to market for vendors; and commercial and technical due diligence for financial institutions. Earlier, as a consultant at a BSS vendor, he led requirements gathering, solution definition, and implementation at multiple Tier-1 telcos in Asia and Europe. John holds a bachelor’s degree in computer science from Anna University (India) and an MBA from Bradford University School of Management (UK).

Podcast Credits:

  • Executive Producer and Host: Danielle Rios, TelcoDR
  • Senior Producer: Lindsay Grubb, TillCo Media
  • Senior Editor/Brand Manager: Alisa Jenkins, Springboard Marketing
  • Audio Editor: Andrew Condell
  • Supervising Producer: Amanda Avery
  • Associate Producer: Kriselda Dionisio
  • Music: Dyami Wilson

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