Adapting SEO reporting, metrics, and expectations for the AI era (ft. Mike Curtis)

Mike Curtis, Head of SEO at 7DOTs, joins Dan on the TechSEO Podcast to discuss what the future of SEO might hold, and how we set expectations for clients.

The topic of "What SEO success looks like in 2025" is a fascinating one, especially in the context of evolving search engine technologies and user behaviors. In the TechSEO Podcast episode where Dan Shure joins host Dan Taylor, several themes are likely discussed based on current trends in SEO.

In this episode, we bring together two industry experts, Dan Taylor from SALT and Itamar Blauer from StudioHawk, to discuss OpenAI's latest innovation - the beta search engine, SearchGPT. Join us as we dive deep into the motives behind OpenAI's venture into the search engine market, the potential impact of SearchGPT on the industry, and the burning question on everyone's mind: will it ever actually launch?

We explore the recent landmark ruling by Judge Amit Mehta, who found Google in violation of the Sherman Act due to its exclusive search deals with Android and Apple devices. Discover how Google's monopoly in general search has expanded from 80% in 2009 to 90% by 2020, and what this means for the tech giant. We'll also discuss Google's plans to appeal the decision and their argument that their dominance is a result of the quality of their search engine, not anti-competitive behavior. Stay tuned for more updates on this evolving story.

Join host Dan Taylor alongside SALT's Thierry Ngutegure as they discuss the Google internal documents leak, some key takeaways and thoughts, and whether or not we can use abductive reasoning to see if it quacks...