As new health data and guidelines are released, reopening plans across the United States are ever-changing. And, for business owners looking to encourage customers to return to brick-and-mortar locations, prioritizing the health and safety of their employees and community is both a tactical and marketing challenge. We sit down with three business owners to discuss how they’re ensuring their community is not only informed about the types of precautions they’re implementing, but also ultimately feels comfortable revisiting their stores. Featuring Omar Kinnebrew, owner of Bespokuture in Atlanta, GA; Nicholas Pidek, owner of Foster Coffee Co. in Owosso, MI; and Dr. Jonathan Kaplan, owner of Pacific Heights Plastic Surgery in San Francisco, CA.
Otros episodios de "Talking Squarely | Running a Small Business"
Talking Square About Season One
23:01Throughout Season One of Talking Squarely, we’ve talked to business owners across America about the most pressing issues impacting their lives and livelihoods. In this episode, we’re taking a look back and talking about why Square decided to create the show, what we learned about business ownership, and some of the moments that stood out during the first season. Featuring host Nelson Murray in conversation with producers of Talking Squarely, Cindy Lewis, Square’s Head of Editorial, and Mallory Russell, Square’s Head of Content Marketing.
Talking Squarely About Work-Life Balance
18:00For many small business owners, there is a balancing act between running their shops, having a family, and, now, dealing with a global crisis. In this episode, we talk with three business owners about how they balance both the professional and personal, what that balance actually looks like, and how COVID-19 has changed their approach. Featuring Cheryl Tisland of Burst of Butterflies in Chandler, AZ; Samir Idnani of NaanStop in Atlanta, GA; and Danielle Mullen of Semicolon Bookstore in Chicago, IL.
Talking Squarely About Trying Something New
24:05As the world changes around us, businesses of all sizes are reimagining what and how they sell to customers. From the “new normal” to the “next normal,” business owners are leaning into a startup mentality — rethinking their pre-existing models of success and seeking out new or unforeseen opportunities. In this episode, we speak with two business owners who have evolved their businesses to meet the emerging needs of the time, and how this has shifted their thinking about long-term business planning and their vision for the future. Featuring Angel Anderson, owner of The Spice Suite in Washington, D.C. and Bailey Ryan, owner of PlantBar in Virginia and North Carolina.
Talking Squarely About Supply and Demand
23:28COVID-19 has upended global trade. As the global supply chain moved in fits and spurts and infrastructure was rethought to accommodate just-in-time delivery, so too was consumer demand changing as consumers everyday habits dramatically changed. Locally, everything from farms to food processing plants have been affected by shutdowns, impacting how small businesses can restock their shelves. And regulations across the country have changed even what customers expect to see stocked on their shelves. In this episode, we speak with two businesses that have seen drastic shifts in their supply and demand. Featuring Ian VanDam of Civil Alchemy in St. Louis, MO and Karla Mancio, Head Roaster, Red Bay Coffee in Oakland, CA.
Talking Squarely About The New Realities of Selling Online
25:15For many businesses, selling online is no longer a nice-to-have, it's a need-to-have. Instead of measuring success in foot traffic, businesses are thinking about clicks and online orders for the first time, which comes with its own challenges, many of them unanticipated, or even previously considered. We invited three business owners to discuss the reality of creating a successful online arm of their business when their previous focus was running and growing brick-and-mortar locations. Featuring Chef Leilani Baugh, owner of Roux and Vine in Oakland, CA; CJ Barone, owner of Empire Tea & Coffee in Newport, RI; and David Velasco, owner of The Mellow in San Francisco, CA.
Talking Squarely About Seasonal Business Change
20:49Seasonality plays an important role in many businesses’ annual plans, as it often helps predict the ebb and flow of sales. But with the current state of the world, certain guaranteed seasonal boosts are less likely to come to fruition. We sit down with three business owners to discuss how they're preparing for these unexpected changes. Featuring Suzanna Cameron, owner of Stems Brooklyn in Brooklyn, NY; Kim Moistner-Bartlett, Kona Ice Franchise Owner and Chief Learning Officer; and Beau Coan, Chief Operations Officer of Papa Noel Christmas Trees in Texas.
Talking Squarely About Marketing Safely
21:50As new health data and guidelines are released, reopening plans across the United States are ever-changing. And, for business owners looking to encourage customers to return to brick-and-mortar locations, prioritizing the health and safety of their employees and community is both a tactical and marketing challenge. We sit down with three business owners to discuss how they’re ensuring their community is not only informed about the types of precautions they’re implementing, but also ultimately feels comfortable revisiting their stores. Featuring Omar Kinnebrew, owner of Bespokuture in Atlanta, GA; Nicholas Pidek, owner of Foster Coffee Co. in Owosso, MI; and Dr. Jonathan Kaplan, owner of Pacific Heights Plastic Surgery in San Francisco, CA.
Talking Squarely About Black Businesses in America, Part 2
22:57In part two of this episode, we explore the day-to-day experiences of being a Black business owner in America. From getting started to fostering a community, we’ll discuss economic inclusion and entrepreneurship with Black business owners from across the United States. Featuring Shamar Cotton of Everett & Jones BBQ in Oakland, CA; Lauren Stovall, Director of Marketing at Hot Sam's Detroit in Detroit, MI; and Yolanda Owens, owner of iwi fresh in Atlanta, GA.
Talking Squarely About Black Businesses in America with Killer Mike
29:28In this special-edition episode of Talking Squarely, we talk with rapper and entrepreneur Michael Render, more commonly known as Killer Mike, about how to encourage Black economic inclusion and entrepreneurship during a time of increased racial tension in the United States. And we discuss what it means to be a community leader, and his own journey of entrepreneurship.
Talking Squarely About Financial Survival
17:36From downsizing staff to navigating relief programs, businesses are being forced to make difficult financial decisions — more than usual. We ask three businesses how they are dealing with financial uncertainty in a time when simply paying the rent and utility bills seems daunting. Featuring Lauren Stovall of Hot Sam’s in Detroit, MI; Evan Kidera, owner of Senor Sisig in San Francisco, CA; and Brittany Sarhage, owner of Rudy’s Flower Truck in St. Louis, MO.