Sustainable Wine podcast

SWR Member Interview: Redefining aluminum wine packaging

0:00
15:18
Retroceder 15 segundos
Avanzar 15 segundos

In this Sustainable Wine Roundtable (SWR) Member Interview podcast Hanna Halmari speaks with Jody Bogle, vice president of consumer relations at Bogle Family Vineyards. They discuss Bogle’s new wine label, Element[AL] that launched earlier this year. The wine comes in a first-of-its-kind aluminium wine bottle - not a can, but a full-size wine bottle. Jody shares why they chose aluminum, what the process from inception to bottling looked like, and insights on consumer perceptions and marketing.

Otros episodios de "Sustainable Wine"