SportsPro Podcast podcast

Sky Sports is spending UK£935m on EFL rights, but is it a good deal?

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SportsPro Podcast hosts George Breare and Tom Bassam dive into the fine print of the EFL deal which will see Sky Sports broadcast the Championship, League One, League Two and the Carabao Cup in the UK until the end of the 2028/29 season.
Talking points:
  • The detail of the deal (1:33)
  • The Saturday blackout remains and the headline changes (4:19)
  • The end of iFollow (8:28)
  • What it means for clubs in each division (16:40)
  • The impact on matchday attendance (21:06)
  • Will EFL club income get any closer to the Premier League? (22:48)
  • Under the radar: Newcastle's new shirt sponsor (26:12)
  • Under the radar: Matchroom's investment talks with CVC collapse (29:32)

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