SportsPro Podcast

This August in Glasgow - and across other parts of Scotland - the International Cycling Union (UCI) is holding its inaugural Cycling World Championships, where 13 individual titles will be decided in a true festival of the sport. On this week's podcast, SportsPro's Tom Bassam is joined by UCI digital transformation executive Adrien de Cheveigné and Jonny Murch, chief executive of Redtorch, to find out how they planning to ensure the event hits the mark on social media, while also discussing the role of the agency's #SportOnSocial report in shaping the strategy. Talking points: What is the role of the #SportOnSocial report? - (1:27) Are there any lessons to put into practice from the report? - (5:08) Will the report have any impact for the 2023 Cycling World Championships? - (12:08) How do you build a social strategy for so many different disciplines? - (16:13) The role of athletes in telling stories on social - (23:40) Integrating partners into the strategy - (30:02) How to nail sport for purpose messaging - (34:30) 

This week SportsPro touched down in New York for the latest OTT Summit USA event. Hosts George Breare and Tom Bassam take you inside Citi Field to get a taste of the discussion onstage, while providing their own commentary on an insight-heavy agenda.

To celebrate International Women's Day this week's episode has been handed over to the women of SportsPro, with operations manager Milly Miller-Adams taking over as host. Talking points: SportsPro's head of marketing, Katie Devaney, and marketing executive, Alice Evans, on why pursuing equity is important for women in the industry and their personal experiences (1:10) Editorial assistant Elena Kouyoufa discusses being part of a male-dominated team (7:01) Event manager Jatila Blake and project coordinator Katie Preston explain some of the challenges they've faced in the industry and the importance of allies (13:49) Yin Khoo, production director, on being a female leader and mentor to others (24:06)

BlackBook correspondent Cian Brittle is in the hotseat this week to delve into the main talking points ahead of the 2023 Formula One season, including: Trouble brewing between F1 and the FIA (2:10) Are automotive heavyweights Ford, GM, and Audi returning to the paddock? (09:41) A temperature check on F1's sustainability efforts (19:52) Do cryptocurrency sponsorships still have a future in motorsport? (32:00)

It’s Sustainability Week at SportsPro so Tom Bassam digs into the meaning of sport for purpose with SailGP’s chief purpose officer, Fiona Morgan, before George Breare talks to the team at Ottawa Tourism to find out why the Canadian capital prioritises events that deliver both a community and commercial benefit. Talking points: Fiona Morgan on the role of sport for purpose (3:26) Ottawa Tourism's approach to events with social benefits (24:54)

George Breare and Tom Bassam are joined by soccer finance expert Kieran Maguire to discuss the Premier League's decision to refer Manchester CIty to an independent commission over alleged breaches of the financial rules that govern English soccer's top flight. Talking points: The Manchester City affair (2:02) The Super Bowl ratings (36:58) DAZN's US$1bn deal for NFL Game Pass (44:39) Under the radar stories (48:30) 

George Breare and Tom Bassam are joined by SportsPro's resident American and community lead Chris Stone to interrogate the forever booming business of the Super Bowl. The NFL title game continues to wrack up gaudy numbers and 2022 edition looks like it is going to be no different. Talking points: The media outlook for this year's Super Bowl (2:53) How has the NFL made the game so big? (7:13) The commercial business of the Super Bowl and what's new this year (18:42) Star power or lack thereof (26:16) The economic impact of hosting the Super Bowl (36:18)

Regular SportsPro Podcast hosts George Breare and Tom Bassam are joined by technology editor Steve McCaskill to talk about the latest Ideas to Invest in Now list, profiling the 20 startups who made it, while also looking at the trends behind their inclusion. Talking points: How is the list put together? (1:41) Diving into the 2023 Ideas to Invest in (4:32) Does the sports industry move too slowly when it comes to innovation? (10:25) The role of in-house tech teams and incubators (15:58) The trends that run through this year's list (21:25) The increasing value of data and its ownership (28:40) Looking forward to next year's Ideas to Invest In (34:15) What are the risks for sports in over-embracing technology? (37:39)

Sport has a unique ability to trigger emotional extremes. Meet the company seeking to measure them.  SportsPro’s George Breare is joined by Pedro Almeida, co-founder and chief executive of MindProber, to explore the Portuguese company’s vision to quantify and explore our emotional response to sporting events. From charting the company’s beginnings in a laboratory to working with some of the largest broadcasters, brands and sports properties, the conversation covers:  The role physiological data plays in evaluating sporting events and audience engagement How Mindprober’s ‘galvanic skin response’ technology is optimising multi-frame broadcast sports such as golf and motorsport  Why emotional response is playing an increasing role in sports sponsorship evaluation

SportsPro's George Breare is joined by Tom Bassam to hit a quick industry news wrap covering job cuts in tech sector, LIV Golf's US rights deal with the CW Network and the advances being made in influencer boxing by KSI's Misfits brand. Then, in part two, Edmonton Events director Cindy Medynski joins the show to talk about the Canadian city is taking a new approach to event hosting. Talking points: Big tech, big cuts and the impact on sport (1:20) LIV Golf arrives on US TV via the CW Network (6:45) KSI's Misfits, DAZN and athlete influencers (12:59) Interview: What Edmonton has to offer as an event host (18:51)