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Sport has a unique ability to trigger emotional extremes. Meet the company seeking to measure them.
SportsPro’s George Breare is joined by Pedro Almeida, co-founder and chief executive of MindProber, to explore the Portuguese company’s vision to quantify and explore our emotional response to sporting events.
From charting the company’s beginnings in a laboratory to working with some of the largest broadcasters, brands and sports properties, the conversation covers:
SportsPro’s George Breare is joined by Pedro Almeida, co-founder and chief executive of MindProber, to explore the Portuguese company’s vision to quantify and explore our emotional response to sporting events.
From charting the company’s beginnings in a laboratory to working with some of the largest broadcasters, brands and sports properties, the conversation covers:
- The role physiological data plays in evaluating sporting events and audience engagement
- How Mindprober’s ‘galvanic skin response’ technology is optimising multi-frame broadcast sports such as golf and motorsport
- Why emotional response is playing an increasing role in sports sponsorship evaluation
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