SportsPro Podcast podcast

Podcast | Measuring the moments that matter with MindProber

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Avanzar 15 segundos
Sport has a unique ability to trigger emotional extremes. Meet the company seeking to measure them. 
SportsPro’s George Breare is joined by Pedro Almeida, co-founder and chief executive of MindProber, to explore the Portuguese company’s vision to quantify and explore our emotional response to sporting events.
From charting the company’s beginnings in a laboratory to working with some of the largest broadcasters, brands and sports properties, the conversation covers: 
  • The role physiological data plays in evaluating sporting events and audience engagement
  • How Mindprober’s ‘galvanic skin response’ technology is optimising multi-frame broadcast sports such as golf and motorsport 
  • Why emotional response is playing an increasing role in sports sponsorship evaluation

Otros episodios de "SportsPro Podcast"