SportsPro Podcast podcast

Ideas to Invest in Now 2023… unpacking this year’s sports tech startups to watch list

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Regular SportsPro Podcast hosts George Breare and Tom Bassam are joined by technology editor Steve McCaskill to talk about the latest Ideas to Invest in Now list, profiling the 20 startups who made it, while also looking at the trends behind their inclusion.

Talking points:
  • How is the list put together? (1:41)
  • Diving into the 2023 Ideas to Invest in (4:32)
  • Does the sports industry move too slowly when it comes to innovation? (10:25)
  • The role of in-house tech teams and incubators (15:58)
  • The trends that run through this year's list (21:25)
  • The increasing value of data and its ownership (28:40)
  • Looking forward to next year's Ideas to Invest In (34:15)
  • What are the risks for sports in over-embracing technology? (37:39)

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