Why My Agency Doesn't Sell Packages

If PR is just about getting clients in the news, then what happens when the news stops paying attention? In this episode, Whitney Lee takes on the uncomfortable question of whether PR professionals are losing their value as journalists disappear, media contacts change, and AI reshapes the industry. From shaping the messages businesses put into the world to building visibility, reputation, and long-term influence, Whitney gets into the work that often happens behind the scenes but makes the biggest impact.She also challenges PR pros to stop focusing on the immediate headline and start asking the bigger question: what do we actually want people to think, feel, and do because of this communication? Because we're not playing checkers, we're playing chess.Connect with Whitney on InstagramConnect with Whitney on LinkedIn

A grand opening can look incredible, pack the room, and still be a waste of money. In this episode, Whitney Lee gets real about what businesses should actually be investing in when they open their doors, and why a great party is only the beginning. Drawing from her work with a fitness brand launching studios across the country, she breaks down how to turn opening-day excitement into lasting visibility, new leads, and future customers. Because throwing a party is easy. Making it pay off? That takes a plan.Connect with Whitney on LinkedIn Connect with Whitney on Instagram

Can you work with competing clients without crossing a line? Whitney tackles one of the questions agency owners hear time and time again: whether representing competitors is a conflict of interest. Working with competing brands doesn’t have to mean turning away business. Whitney gets into the tricky conversations that come with serving a small market, and why the right client boundaries can actually create more room for growth. She also reveals what happens when you stop treating every potential client like a deal you can’t afford to lose, and how being willing to walk away can change the entire conversation. It’s a reminder that building a stronger agency isn’t just about winning new business. It’s about knowing what’s worth saying yes to.

Giving a journalist an exclusive could land you a big story. It could also cost you a dozen others.In this Q&A episode, Whitney gets candid about when media exclusivity makes sense, why giving one outlet first dibs isn’t always worth the trade-off, and how a little early access can go a long way in building stronger journalist relationships. She also unpacks a common PR pitfall that can quietly derail media coverage before a story ever makes it to publication.From protecting media relationships to making smarter calls about timing, Whitney shares what PR pros should consider before handing over the exclusive.Connect with Whitney on InstagramConnect with Whitney on LinkedIn

How do you become the PR pro clients can’t afford to lose? Whitney Lee is getting into what it really takes to stand out, earn your seat at the table, and make sure your value goes beyond a never-ending to-do list. She breaks down the client red flags worth paying attention to, why setting expectations early can save you major headaches, and how to shift from being the person who checks off tasks to the expert clients trust to guide the big picture. Plus, she gets into why not every client deserves a yes. Because being unfirable isn’t about doing more work. It’s about bringing more to the relationship.Connect with Whitney on InstagramConnect with Whitney on LinkedIn

If every PR client needs something different, how do you build an agency that can actually scale? That’s the question Whitney found herself wrestling with after years of intentionally avoiding traditional packages.In this episode, Whitney takes you behind the scenes of how True Story tackled that problem: creating a framework for the team without turning the agency into a one-size-fits-all machine. She shares what happened when she brought in an outside expert to challenge the way they were doing things, rethink their processes, and automate the parts of the business that didn’t need to be reinvented every time.It’s a behind-the-scenes look at building systems that make an agency easier to run, without losing the customization that makes PR different from a one-size-fits-all service.Connect with Whitney on InstagramConnect with Whitney on LinkedInx1s1ND6kjxbBBElSxwS2

Packages sound simple: give clients a few options, let them pick what they need, and make the sales process easier. So why has Whitney spent years running an agency without them?In this episode, Whitney gets into the age-old agency debate around packages and why they can create more problems than they solve. She breaks down why PR agencies need to look beyond a list of deliverables, what clients are really paying for, and why letting a client prescribe their own marketing strategy can get you into trouble.Connect with Whitney on InstagramConnect with Whitney on LinkedIn

What if you could spend three months traveling through Europe without taking three months off work?In this episode, Whitney gets candid about what it actually takes to run an agency while working from wherever you want. She shares how she structures her days while traveling, why she treats work hours like she would in a traditional office, and how strong systems allow her team to operate without her hovering over every task.Because working from anywhere sounds glamorous, but the freedom to make your own schedule only works if you’re willing to give yourself a strong structure.Connect with Whitney on InstagramConnect with Whitney on LinkedIn

Every client has critics. But what happens when those critics become organized, persistent, and loud enough to potentially influence decision makers?In this candid episode, Whitney tackles one of the more challenging realities of PR: representing a client when people are actively working against them. She explains how to understand what the opposition actually wants, turn their criticism into better messaging and keep control of the narrative when going silent feels like the easiest option.Most importantly, Whitney explains why transparency, professionalism, and consistency are your best tools when the haters get loud.Connect with Whitney on InstagramConnect with Whitney on LinkedIn

What happens when you take your business out of its normal environment for an entire summer? You start noticing things you probably would’ve missed sitting at your desk. After spending the summer working and traveling across Europe, Whitney came home with a different perspective on how she works, how her team operates, and how brands connect with people.In this episode, Whitney breaks down what her first real experience with digital nomadism taught her about productivity, communication, team dynamics, and her role as a business owner. She also digs into the differences she noticed between European and American consumer culture, and how stepping outside your usual environment can make you question which parts of your business are truly strategic and which ones are just habits you’ve gotten very comfortable with.In This Episode, We Cover:What working from Europe revealed about Whitney’s habits, productivity, and role as a business ownerHow travel and time-zone differences can expose strengths and weaknesses in team communicationThe consumer and branding differences Whitney noticed between Europe and the U.S.Why stepping outside your normal environment can challenge assumptions about how your business “has” to operateWhat Whitney learned from testing out the digital nomad lifestyle while still running a companyIf you’re building a business and occasionally wondering whether the way you’re doing things is actually the best way, this episode will give you plenty to think about. Subscribe to Brand Rescue, leave a review if you’re enjoying the show, and connect with Whitney for more straight-up conversations about branding, marketing, and running a business.Connect with Whitney on InstagramConnect with Whitney on LinkedIn