B2B Product Positioning: How to Be Certain Your Product Sells

Feeling left behind by Instagram's rapid evolution? Need help understanding how recent updates can benefit your business? To explore some of Instagram’s newest features and what they mean to marketers, I interview Chelsea Peitz.Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/636Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special podcast episode, host Michael Stelzner, founder of Social Media Examiner, dives into the key insights from the newly released 2024 Generative AI Marketing Industry Report. He highlights the transformative power of generative AI, with over a third of marketers using it daily and 86% believing it will revolutionize how we work. The episode covers how marketers are using AI, the top tasks performed, benefits, concerns, and future plans. Stelzner also shares how AI tools like Claude.ai and Google's NotebookLM helped create this episode, showcasing AI's potential in content creation. Listeners are encouraged to download the full report at SocialMediaExaminer.com/AIreport2024See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you sell products in the B2B market? Looking for a model to clearly differentiate your product's value? To discover a 5-step process for developing powerful B2B product positioning, I interview April Dunford.Guest: April Dunford | Show Notes: socialmediaexaminer.com/635Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you keeping up with TikTok's rapid evolution? Wondering how to leverage its newest features for your business? To explore TikTok's game-changing updates, including extended video lengths, enhanced DMs, and the revolutionary TikTok Shop, I interview Keenya Kelly.Guest: Keenya Kelly | Show Notes: socialmediaexaminer.com/634Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you ready to elevate your podcast game? Wondering how to create a show that will attract a growing audience? To explore the state of the podcasting industry and how to create a better quality show, I interview Tom Webster.Guest: Tom Webster | Show Notes: socialmediaexaminer.com/633Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? To explore the best LinkedIn company page strategies, I interview Michelle J Raymond.Guest: Michelle J Raymond | Show Notes: socialmediaexaminer.com/632Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? To explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts, I interview Mariana Henninger.Guest: Mariana Henninger | Show Notes: socialmediaexaminer.com/631Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Need help developing a winning Instagram Reels strategy? Wondering how to create Reels that both entertain and sell? To explore a short-form video strategy that helps you connect, engage, and sell across Instagram and beyond, I interview Eden Hazan.Guest: Eden Hazan | Show Notes: socialmediaexaminer.com/630Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you struggling to make Reels? Does your video content strategy need to change? To explore four easy ways to make better Instagram Reels, I interview Shannon McKinstrie.Guest: Shannon McKinstrie | Show Notes: socialmediaexaminer.com/629Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? To explore how marketers can embrace emotions in their ads to improve their results, I interview Nick Theriot.Guest: Nick Theriot | Show Notes: socialmediaexaminer.com/628Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.