1977: Ask Farnoosh: How Much Should We Pay for College? Plus: Her Investments Went Missing

What does it actually mean to be “rich” today?Because if you’re waiting for the old playbook to work—go to school, get a stable job, buy a house, retire comfortably—you may be waiting a long time.The truth is, that version of wealth? It’s outdated. And for a lot of younger earners especially, it feels completely out of reach.So what are the new rules?Today’s guest has built a massive following by calling out the broken advice we’ve inherited—and replacing it with something far more realistic, and frankly, more empowering. Haley Sacks, also known as Mrs. Dow Jones, is back on So Money with her new book, Future Rich Person.And this is not your typical money book.Haley is speaking directly to what she calls the “zillennial” generation—but really, anyone who feels like they’re doing all the right things and still not getting ahead. In our conversation, we talk about why the traditional path to wealth is due for a rewrite, how to actually start building what she calls “action money,” and why your income, your skills, and even your relationship to work need to evolve in an AI-driven economy.We also get into some of the cultural forces shaping how we think about money right now—from the rise of “trad wife” content to the very real temptation to opt out of the financial game altogether.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

We all say the same thing: I don’t have enough time.Not enough time to work, to parent, to rest, to exercise, to finally do the thing we’ve been putting off for years.But what if that story… isn’t actually true?What if the problem isn’t time itself—but how we think about it, measure it, and ultimately choose to spend it?Today’s guest wants us to completely rethink our relationship with time. Laura Vanderkam has built her career challenging the idea of time scarcity, and in her new book, Big Time, she makes a compelling case that many of us have far more time than we think—we’re just not seeing it clearly.In our conversation, we get into the real data behind how we spend our days, why tracking your time can be a game changer, and how small mindset shifts—especially around your evenings—can unlock what she calls “time abundance.”We also talk about the very real challenges of balancing work, family, and everything in between—and how to negotiate time more effectively, whether that’s with your partner, your boss, or even yourself.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

May 1 is College Acceptance Day and as many families grapple with the soaring cost of college, Farnoosh shares thoughts on how to decide whether a college education is worth its price tag. Would you spend $100k a year? Plus: Establishing credit for the first time and how to allocate your investments in your 30s. And a crazy story about how one woman’s investments disappeared from her bank’s website. What happened?Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

Qe don’t talk about sports a lot on this show. But today, we are—because this is really a story about money.Right now, women’s sports are having a moment. Investment is pouring in, media deals are growing, and athletes are finally starting to see bigger paychecks.But this isn’t just about what’s happening at the professional level.It’s also about what it takes to even get in the game. Youth sports are getting more expensive, access is shrinking, and yet the research shows that girls who play sports are more likely to become leaders, earn more, and build wealth over time.So there’s a bigger question here: What does this moment mean for women—and our financial future?Today, we’re digging into the economics of women’s sports, the controversy around athletes like Eileen Gu making bold financial moves, and why this could be one of the most important—and overlooked—wealth stories right now.My guest is Tess Waresmith, investing educator and former athlete, who’s connecting the dots between sports, opportunity, and financial power. You can follow Tess on her Substack - Wealth with Tess - here.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

What does it really take to be mentally strong right now?Not in theory. Not in a self-help quote kind of way. But in the real, messy, everyday moments… when your job feels uncertain, your finances feel stretched, and your life doesn’t look the way you thought it would.My guest today, Amy Morin, has spent her career helping people answer exactly that question. She’s a psychotherapist, mental strength trainer, and host of the Mentally Stronger podcast. You probably know her from her global bestselling series 13 Things Mentally Strong People Don’t Do, which has sold more than a million copies and been translated into over 50 languages. Her TEDx talk on mental strength has been viewed more than 25 million times. And her newest book, The Mental Strength Playbook, is all about what to do in the moments when you need resilience most—at work, in your finances, and in your life. [Listen to Amy's first visit to So Money]And yes… she’s joining us from a sailboat in the Florida Keys.In this conversation, we start there—how she ended up living a life that most people would call unconventional—and what it actually takes, mentally, to make a leap like that. Because as Amy says, you don’t have to feel ready. You just have to be willing to act and trust you’ll figure it out as you go.From there, we get into the real work:Why so many of us feel burned out right now—and what’s actually driving thatHow to do a “life audit” that aligns your time and money with your valuesThe small, practical steps that can help you get unstuck, even when change feels impossibleAnd the mental tools you can use immediately—whether you’re facing anxiety at work, a financial setback, or just that constant background worry that won’t quitLearn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

It’s Ask Farnoosh Friday, and today we’re tackling one of the most talked-about and misunderstood financial topics right now: “Trump accounts.”What are they, how do they work, and are they actually worth it? I break down the structure, the limitations, and where these accounts may fall short compared to more established options like 529 plans and custodial brokerage accounts.I also walk through a strategy that could make these accounts more powerful, especially if you’re thinking long-term about building wealth for your child.In addition, I share a simple, practical guide to putting together a basic estate plan. If you’ve been putting this off, this episode will help you focus on the most important steps you can take right away.We also cover several major money headlines, including the impact of AI on jobs, rising concerns about retirement readiness, and how Americans are adjusting their spending habits in response to higher costs.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

In this episode, Farnoosh and Heather Boneparthe, author of Money Together, analyze Belle Burden's memoir 'Strangers,' exploring themes of marriage, wealth disparity, financial transparency, and the lessons women can learn from high-profile divorce stories. They discuss red flags, legal strategies, and the importance of financial agency in relationships.Resources'Strangers' by Belle Burden'Money Together' by Heather and Douglas BoneparthBell Burden's Podcast 'Financial Tea' with Haley SacksLearn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

What does it really cost to chase ambition—and what happens when success starts to blur your sense of self?In this episode, I sit down with Caroline Palmer, former Vogue editor and author of the buzzworthy novel Workhorse. Drawing from her years inside the high-gloss world of fashion publishing, Caroline takes us beyond the clichés of The Devil Wears Prada to reveal a more complicated—and at times darker—story about ambition, identity, and the quiet trade-offs women make to get ahead.We talk about the mythology of glamorous careers versus the reality behind the scenes, the difference between “workhorses” and “show horses,” and why Caroline set out to write a female protagonist who doesn’t always make the right choices—and doesn’t apologize for it.Caroline also opens up about her own career pivot during the pandemic, the moment she walked away from a high-powered job, and how writing this book helped her rebuild confidence and redefine success in midlife.Plus, we get into:What it was really like working inside Vogue during a transformative eraThe financial realities of starting out in New York on a $25K salaryA negotiation story that led to a major salary leap—and what you can learn from itWhy saying “yes” early in your career can pay off long-termAnd the surprising creative discipline behind writing a novel at 4:15amLearn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

Spring break in Los Angeles sounded like a dream…until the bills—and a four-hour flight delay—set in. In this solo episode, Farnoosh recaps her family’s trip (theme parks, travel hiccups, and a surprising airline perk that saved the day) and what it reveals about the rising cost of travel right now.Then, a look at where retirees are heading next. A new report finds more older Americans choosing cities like New York, Boston, and Seattle—not for the pace, but for the walkability, social connection, and even climate resilience. Is urban retirement the new dream?Plus, a warning (and opportunity) for families navigating college costs: Students are increasingly turning to social media for scholarships. Farnoosh breaks down how to find legitimate money—from trusted databases to local organizations.Also in this episode: a powerful read. Farnoosh shares her take on Strangers by Belle Burden—a memoir about a marriage unraveling, but more importantly, a cautionary tale about financial dependence. Despite coming into the relationship with wealth, Burden relinquished control of the finances—only to face devastating consequences when the marriage ended. It’s a story that raises urgent questions about autonomy, trust, and why every partner needs to stay financially informed and empowered.In the Ask Farnoosh mailbag:Should you invest in gold right now? (And why it’s more hedge than growth play)When to book summer airfare—and how to avoid overpayingSmart ways to rebuild your credit after debt without falling back into old habitsLearn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

Guest Liz Lidgett believes art should be for everyone—not just collectors with deep pockets or insiders who “get it.”She’s the founder of a thriving gallery that champions emerging artists—many of them women—and she’s built a business around making art feel joyful, accessible, and deeply personal. Now, she’s bringing that mission to her new book, Art for Everyone, a practical and empowering guide to finding your style, buying art with confidence, and creating a home that actually reflects you.In this conversation, Liz and I explore why so many of us feel intimidated by the art world, how that’s finally starting to change, and what it really takes—financially and emotionally—to start collecting. We talk about pricing, the myth of art as a guaranteed investment, the rise of artists as entrepreneurs, and even how AI is reshaping what we value in handmade work.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.