Smart Marketing for Small Nonprofits podcast

Quick Nonprofit Marketing and Communications Pro-Tip: Simple Ways To Tell Your Nonprofit's Stories

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No one doubts that sharing clients stories is a powerful way to illustrate the good work your nonprofit does. So why do some organizations avoid it? One big reason is concerns that capturing those stories and writing them is a long, involved process. It doesn’t have to be.

Otros episodios de "Smart Marketing for Small Nonprofits"

  • Smart Marketing for Small Nonprofits podcast

    Start Dreaming About What Your Nonprofit Can Do in 2022

    15:12

    This is a busy time of year for nonprofits, but don’t let a big to-do list from now to the end of the year prevent you from doing a little planning - and a little dreaming. Before ringing in the New Year, give yourself a chance to imagine what 2022 could be for your organization. What new things are on the horizon? What changes do you want to implement? And how will you generate the support you need to grow your mission?
  • Smart Marketing for Small Nonprofits podcast

    7 Tips to Tell Your Nonprofit's Story

    12:53

    Nonprofits are eager to share the stories of the people, groups and causes they help and it’s easy to understand why  - these are some of the most compelling ways to illustrate their impact. But those aren’t the only stories you should tell. Sharing your organization’s story is also important to building feelings of trust that engender support for your cause. Learn how here.
  • Smart Marketing for Small Nonprofits podcast

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  • Smart Marketing for Small Nonprofits podcast

    Why You Must Embrace Marketing

    9:36

    There’s a lot of strong, negative feelings about marketing for nonprofits out there. It ranges from thinking of it as a “necessary evil” to viewing all marketing as, for lack of a better word, “icky” - sleazy, inauthentic or chock-full of hype. But marketing isn't a dirty word. It’s not a punishment. It’s just a tool and - when you embrace the best aspects of it - it might very well be the most important job you are doing for your organization.
  • Smart Marketing for Small Nonprofits podcast

    9 Things to Do Now for #GivingTuesday Success

    15:25

    #GivingTuesday is now the biggest day in philanthropy. Last year it broke records with $2.47 billion donated (in US alone!) and 35 million people taking part. But its sheer size sometimes makes small and medium-size nonprofits wonder if #GivingTuesday is worth the work. How can you be heard if you aren’t a huge organization? This episode explores the benefits and some strategic tips to make #GivingTuesday work for your nonprofit, regardless of its size.
  • Smart Marketing for Small Nonprofits podcast

    What Your Nonprofit Loses When You Ignore Marketing

    13:23

    Often, nonprofit leaders play down the importance of marketing to a nonprofit’s success. Relying on the myth that every dime should go strictly to program costs, they ignore the role that an effective marketing and communications strategy have in making sure nonprofit’s get the support they need and reach the clients they want to serve. In this episode, Cindy dives into what not marketing costs your nonprofit.
  • Smart Marketing for Small Nonprofits podcast

    Quick Nonprofit Marketing and Communications Pro-Tip: 4 Tips to Make Your Emails Easy to Read

    4:04

    Coming up with good content is only half the story when you are trying to create an email that generates awareness, engagement and support. You also need to make sure that your email is designed to be impactful and easy-to-read. Cindy shares 4 simple tips that will help.
  • Smart Marketing for Small Nonprofits podcast

    Should You Avoid Marketing on These Days?

    16:52

    Are you ever tempted to skip posting or emailing on a day that is fraught with significance? Maybe it’s a holiday or the anniversary of a tragic event or something that would drag you into a current controversy. There certainly is a temptation to skip marketing on certain difficult days, but if you’re too cautious, you might rob your nonprofit of a chance to engage with your supporters on a deeper and more meaningful level.
  • Smart Marketing for Small Nonprofits podcast

    Quick Nonprofit Marketing and Communications Pro-Tip: Simple Ways To Tell Your Nonprofit's Stories

    6:56

    No one doubts that sharing clients stories is a powerful way to illustrate the good work your nonprofit does. So why do some organizations avoid it? One big reason is concerns that capturing those stories and writing them is a long, involved process. It doesn’t have to be.
  • Smart Marketing for Small Nonprofits podcast

    Quick Nonprofit Marketing and Communications Pro-Tip: What Types of Emails To Use When

    7:14

    Broadcasts. Automations. Targeted messaging. Are you using the right type of email for the message you need to get out? Learn more about the 4 distinct types of emails nonprofits can (and should) be using to build support and engagement.
  • Smart Marketing for Small Nonprofits podcast

    The 3 Ways Your Nonprofit Communicates

    15:31

    Each nonprofit has at least three distinct ways in which they communicate with the public. Each type of communication deepens your relationship with the outside world, and all of them are essential to your organization. Which is why you need to be transparent and consistent in each and every level. This episode covers each of these levels of communication and how to approach them to make sure you are maximizing their communication power.

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