Make 2022 Your Data-Driven Year

Keeping your email subscribers engaged is always a challenge for nonprofits. Your supporters are dealing with inboxes that are not only full; they’re bursting. It’s estimated that over time, you’ll lose 1-in-4 subscribers to churn. These aren’t people who unsubscribe; they just ignore your emails. Before cutting them loose and eliminating them from your email list, however, try one more campaign to win them back: a re-engagement campaign.

Email campaigns continue to be one of the most cost effective methods of getting support for your nonprofit. In fact, on average they show a return on investment of $42, far outstripping social media and direct mail. In this podcast, we talk about what makes email marketing campaigns so successful, how to leverage them for all your content needs and tips on maximizing their success for your nonprofit.

One of the reasons I’ve always highlighted what I call "Women on a Mission" is to inspire you with the stories of nonprofit leaders who are tackling the big issues fearlessly. Today I want to update you about the work of Debbie DiCarlo, who is not only working to make sure that no-one has to face cancer alone, she's also working hard to make sure that her organization is reaching everyone who needs it by focusing on diversity, equity and inclusion.

Nonprofits spend a lot of time thinking about how to attract new supporters. Worried about donor churn or dwindling ranks or volunteers, they are on the lookout for new people who share their passion and are willing to commit their time, talent and treasure for a cause.  One of the best methods to pave the way for these new supporters is to first get them to subscribe to your nonprofit’s emails. Here’s five ways to grow your email list and nurture new subscribers today so they can become tomorrow’s donors, volunteers and advocates.

Is time your enemy or your asset? It’s all about how you choose to use it. Today’s episode asks a hard question: Are you spending your time wisely? Listen to suggestions on how to re-evaluate what you spend your time on, the duties you might want to delegate to others, and strategies to use so that you are managing your day (instead of having your day manage you).

When there’s an opportunity to make our nonprofit emails more exciting, more likely to be opened and more clickable, we should take full advantage of it. And the thing that is accomplishing all of the above (and making our emails messages way more memorable) is video. It’s what people want and they’ll reward you when you include a video link in your campaigns with better open and conversion rates. Plus, creating a video is now easier than ever. In this episode, Cindy takes a deep dive into the why and how of incorporating more video into your e-communications.

How do you stay motivated? What makes you able to be the superhero of your nonprofit? What enables you to combat the negative self-talk and turn “we can’t” into “we must.” In this podcast, Cindy explores ways for nonprofit leaders to reset their mindset and stay inspired in 2022.

Every year we hear that email for nonprofits is dead. Old fashioned, not working, can’t do the job. And then every year we get the numbers and - surprise! - email is still one of the best ways to connect with your audiences. That doesn’t mean that email is easy - changes to spam algorithms, operating systems and more can be a challenge. In this podcast, we talk about the latest changes and detail nine ways to improve the chances that your nonprofit’s emails will not only be opened but drive your supporters to action.

For the new year, I’d like to tell you a story. It’s got high points and low valleys, a few plot twists, and - fortunately - a happy ending. Hopefully, it will inspire you, because it’s all about why nonprofits like yours are so important to me and the entire team at Cindy May Marketing.

Data can be dull. That’s why I counsel my nonprofit clients to steer clear of numbers when discussing their mission; stories of impact are just so much more engaging. But one set of numbers nonprofits should be concerned with is their marketing numbers. From the reach of your Facebook posts to the number of people who clicked on the call to action in your latest e-newsletter, those numbers will help you become more effective in your outreach - and that will get you more of the support you need. Make 2022 your data-driven year for marketing