Bigger Lists, Better Consent: Navigating Email Soft Opt-In for Charities

This episode with Harbi Jama, Director of Philanthropy and Partnerships at Impetus is designed for people considering a career in corporate partnerships or corporate fundraising, as well as those already in the field who are looking to take the next step in their career. Drawing on real-world experience, the discussion will explore what it takes to build successful corporate partnerships, develop commercially minded fundraising skills, and progress into senior leadership roles. Participants will gain practical advice on career pathways, skill development, and strategic decision-making, including how to position themselves for growth, navigate career transitions, and build strong relationships with corporate partners. The session will also offer honest insights into the realities of the sector, helping attendees make informed choices about what to do next and how to accelerate their impact. Key learnings from this session By the end of this session, participants will: - Understand the different career pathways into corporate partnerships and corporate fundraising - Gain clarity on the skills, experiences, and mindsets needed to progress at different career stages - Learn how to build and manage strong corporate relationships, from first conversation to long-term partnership - Receive practical advice on what to do next to accelerate their career, whether entering the sector or aiming for leadership roles - Hear honest insights into the realities, challenges, and opportunities of corporate fundraising - Leave with greater confidence in how to position themselves, grow their network, and maximise impact Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

In this session, Bethan Francis, Managing Director at Stratcom UK will explore the real drivers behind great fundraising calls — and it all starts with the fundraiser. We’ll unpack the qualities and instincts that make some fundraisers exceptional, and what can (and can’t) be taught. From natural empathy and conversational confidence to resilience and active listening, we’ll dive into the key traits that matter most on the phone. We’ll also share practical insights into how to recruit, train, and retain brilliant callers — including how to keep teams motivated, engaged, and continuously growing in their role. Whether you run a calling team or partner with an agency, this session will give you a fresh perspective on what makes a good call truly great. Key learnings from this session: - A great call doesn’t start with a script — it starts with a great fundraiser - What should you look out for when recruiting a new fundraiser - What skills and behaviours should you nurture and develop Want to continue your learning? Join us at our  Face-to-Face and Telephone Fundraising Conference coming up on Thursday 23rd April f you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Welcome to the Fundraising Everywhere Podcast, today, we’ve got something a little bit different for you.  To celebrate our upcoming Face-to-Face and Telephone Fundraising Conference coming up on Thursday 23rd April, we’ve decided to hand the mic over to our guest host Rory White in this special series of episodes called 'It Started On The Street'. Rory will be chatting to some brilliant leaders in the charity sector and beyond about their journeys since they started their careers as dialogue fundraisers. "If you caught our previous conversation with Danny McDonnell, you’ll know we love speaking to the dynamic figures who helped shape this sector. Richard is certainly one of them — a one-man dynamo, hugely respected, and someone who’s been at the forefront of face-to-face fundraising since the early days of Gift Fundraising. I first had the pleasure of working with Richard when he joined Shelter, where he took charge of their fundraising team. He’s obsessive about his craft — deeply passionate about the organisations he works for, and hugely motivational to everyone around him. Over the years, he’s worked around the world, bringing his unique energy and expertise to countless projects. Now based in Dublin, he runs his own organisation, Emerald Fundraising, which — no surprise — is thriving. I know you’ll find this conversation as inspiring and energising as I did." If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

The biggest data change for UK charities since GDPR is here — and it's an opportunity you can't afford to miss. In this episode, host Josh Leigh, Co-Founder of Hynt, the digital fundraising agency, is joined by a panel of expert; fundraising compliance specialist Cam St-Omer Donaldson, people and processes consultant Kirsty Mooney, and digital marketing expert Sarah Crowhurst to break down everything charities need to know about the new Email Soft Opt-In rules. In this episode, we cover: - What Email Soft Opt-In actually means and what's changed under the new Data Use and Access Act 2025 - Why we're still waiting on ICO guidance — and what you can do right now while you wait - Which teams, systems, and processes across your organisation need to be involved - Why this change is NOT retrospective — and what that means for your existing data - How to document your decision-making to protect your charity - The massive opportunity to grow your email and SMS audiences — and how to make the most of it - What a strong supporter communication programme looks like once you've implemented the change Want support implementing Email Soft Opt-In at your charity? Email [email protected] with code PODCAST20 for 20% off. Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

In this episode of the Fundraising Everywhere podcast, host Simon Scriver is joined by Paul Seabrook, Founder of Beautiful Insights, and Adam Moore, Innovation & Special Projects Manager at the RSPCA to explore the power of supporter panels. They discuss what supporter panels are, why they're gaining traction in the charity sector, and how organisations can use them to make better, evidence-based decisions.  From rapid-response research during a PR crisis to long-term tracking studies and new product development, Paul and Adam share real-world lessons from the RSPCA's "Your Say" panel — including tips on getting buy-in, keeping members engaged, and feeding results back to supporters. Whether you're considering launching a panel or looking to improve an existing one, this conversation is packed with practical insights. Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

In this episode, host Simon Scriver sits down with capital campaign expert Mark Quigley, a Sydney-based fundraising and philanthropy consultant with 30 years of experience. Mark shares the story behind his new book, One Year Before Your Capital Campaign: A 12-Month Guide to Pre-Campaign Success — the only book focused exclusively on the critical year before a feasibility study even begins. Mark unpacks the most common mistakes organisations make when approaching capital campaigns, from failing to plan to underestimating the time required. He introduces the concept of "Plan A" — finding the single opportunity that could transform your campaign and shares compelling real-world stories, including a $90 million prospect meeting 45 stories above Sydney Harbour and a $20 million campaign achieved in just three gifts. The conversation also covers practical tools like the "Rich Streets Exercise" for uncovering hidden major donor potential in your database, strategies for getting board and CEO buy-in, managing the tension between annual fundraising and campaign planning, and the realities of fundraiser burnout across organisations of all sizes. Whether you're planning your first capital campaign or your tenth, this episode is packed with actionable advice for the year that matters most — the one before it all begins. Check out Mark Quigley's book If you're looking to be part of a vibrant, supportive community that champions innovation and inclusivity in fundraising, we'd love to have you with us.  Register your interest here, and we'll find the perfect membership option for you and your team If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.  

A well-crafted partnership newsletter is more than just an update—it’s a strategic tool for engaging, nurturing, and converting prospective corporate partners. In this episode, Joe Waters, Founder of Selfish Giving will show you how to build newsletters that stand out in inboxes and drive results. Drawing on insights from proven strategies and case studies, you’ll learn how to design newsletters that inform and inspire action. From headline to call-to-action, every element of your newsletter will work toward your ultimate goal: building a robust pipeline of corporate leads. By the end of this episode, you will have a framework for crafting newsletters that capture attention, convey value, and motivate companies to partner with your nonprofit. Key Learnings from this episode: - Newsletter Structure and Content Strategy: Discover the key sections every effective partnership newsletter needs, from eye-catching headlines to actionable calls-to-action. - Audience-Centric Messaging: Learn how to tailor your newsletter content to resonate with potential corporate partners by addressing their unique needs and aligning with their goals. - Lead-Generation Tactics: Using case studies and real-world examples, this section explores actionable techniques for turning newsletter subscribers into qualified partnership leads. Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

What does corporate fundraising really look like as we head into 2026? In this LinkedIn Live, Simon Scriver, Co-founder of Fundraising Everywhere, is joined by Rachel Holborow to unpack the findings from her latest research into corporate partnerships - and to get honest about what’s working, what’s not, and what fundraisers are actually facing on the ground. Together, they’ll explore: - The realities behind modern corporate partnerships (beyond the glossy case studies) - What charities and fundraisers need to be prepared for over the next 12–24 months - How expectations, capacity, and power dynamics are shaping partnerships What this research means for fundraisers trying to secure, grow, or sustain corporate income Read Rachel’s full research report Go deeper at our Corporate Partnerships Conference Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

What's the secret to turning one-time corporate donors into long-term partners? According to Saramine Mukute, it's simpler than you think: remember that companies aren't logos; they're people. In this episode of The Fundraising Everywhere podcast, guest host Andy King, Director of Fireside Fundraising sits down with corporate stewardship expert Saramine Mukute to explore what it really takes to build lasting relationships with corporate partners. From small family-owned businesses to global corporations, Saramine shares hard-won lessons from across her career about the power of genuine human connection in fundraising. In this episode, you'll discover: - Why you should focus on the people who make the company, not just the people who make the decisions - How to move corporate donors from transactional giving to multi-year partnerships (including how one partnership extended from 5 to 8 years) - The art of sharing impact in ways that genuinely resonate- from project visits to annual impact evenings - What questions to ask before you land your first corporate partner - Simple everyday actions that make a massive difference - How to navigate transitions when key contacts leave or new leaders come in Whether you're just starting your corporate partnerships journey or looking to deepen existing relationships, this episode is packed with practical wisdom and real-world examples that you can apply immediately. Join Fireside Fundraising for their Ignite: the Corporate Fundraising skills series Want to continue your learning? Join Andy King and other brilliant speakers at our Corporate Partnerships Conference on the 26th March Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.  

What if the biggest barrier to event fundraising success isn't budget, marketing, or even donor fatigue- but a lack of leadership buy-in within your own organisation? In this episode, Simon Scriver sits down with Pascale Harvie, President of JustGiving, to unpack their 2026 Event Fundraising Snapshot report and reveal what's really driving results in the sector. Despite cost-of-living pressures across the UK, event fundraising raised over £235 million on JustGiving alone in 2025—a 6% year-on-year increase. But the data reveals a surprising truth: 71% of charities that exceeded their event fundraising targets had one thing in common; leadership teams that made events a key priority. Pascale shares the standout case study of Endometriosis UK, a small team that doubled their event income to £250K by starting small, tracking demand, and proving results to leadership. Their secret? Focus, efficiency, and making fundraisers feel valued- not a massive budget or team. In this episode, you'll discover: - Why 71% of successful charities prioritise event fundraising at the leadership level - The gap between belief and resourcing: 78% say events are essential, but only 28% feel properly resourced - How running events (especially 10Ks and half marathons) are driving the fastest growth - The biggest challenges facing charities: cost-of-living pressures, rising event costs, and staff burnout - Why 1 million fundraising pages and 18 million donations prove the public's commitment hasn't disappeared - Pascale's advice on making the internal case for event fundraising investment - What's next for JustGiving, including exciting AI developments on the horizon Check out JustGiving 2026 Events Fundraising Snapshot Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.