How Amazon Is Changing IP Investigations & Brand Registry Reporting in 2026

Are your Amazon appeals falling into a black hole? In this episode, Chris McCabe and Leah McHugh break down the three most common (and fatal) mistakes Amazon sellers and brand owners make when trying to resolve ASIN suppressions and account suspensions. 📧 Need help avoiding suspension—or getting reinstated the right way? Reach out at [email protected] 👍 Like, comment, and subscribe for weekly episodes with real talk for serious Amazon sellers. https://www.ecommercechris.com

Amazon is aggressively targeting "evasive behavior," and a single suspended ASIN could now cost you your entire selling account.In this episode, Chris McCabe and Leah McHugh break down the dangerous pre-peak compliance wave hitting sellers, why the old methods of appealing suspensions no longer work and what you need to do instead.

Over 1,600 legitimate reviews wiped overnight without a single performance notification. Right before Q4 and Amazon Accelerate in Seattle, Amazon’s automated enforcement has gone into overdrive.In this episode, Chris McCabe & Leah McHugh break down the reality behind Amazon’s latest enforcement cycle and explain why the appeal playbook you used in years past will now get your account denied. 📧 Need help avoiding suspension—or getting reinstated the right way? Reach out at [email protected] 👍 Like, comment, and subscribe for weekly episodes with real talk for serious Amazon sellers. https://www.ecommercechris.com

Are you attending Amazon Accelerate just to sit through presentations, or do you have a battle-tested strategy to fix account issues, tackle bad competitors, and protect your revenue before Q4? In this episode, Chris McCabe breaks down how serious brand owners can cut through the noise, prepare for Q4, and turn in-person face time into high-impact case resolutions. 📧 Need help avoiding suspension—or getting reinstated the right way? Reach out at [email protected] 👍 Like, comment, and subscribe for weekly episodes with real talk for serious Amazon sellers. https://www.ecommercechris.com

Is your Amazon account stuck in appeal purgatory? In this episode, Chris McCabe and Leah McHugh discuss why identity verification deadlines are triggering panic, how to avoid deactivation if Amazon takes too long to review your documents and the exact balance you need to strike between being proactive and avoiding spamming penalties.📧Need expert advice? Email us at [email protected] 📢Have questions or insights? Drop them in the comments below! 🔔Don’t forget to like, subscribe, and hit the bell icon for weekly episodes filled with expert advice for Amazon sellers. https://www.ecommercechris.com

Amazon is making major updates to how they investigate Intellectual Property (IP) complaints and claim processing.In this episode, Chris McCabe and Leah McHugh break down Amazon’s newly updated policy language surrounding bad faith claim submissions, counter-trademark registration requirements, and cross-border trademark vulnerabilities.

Planning your trip to Amazon Accelerate from Sept 22nd -24th? Don't let your 20 minutes turn into glorified note-taking with zero resolutions. In this episode, Chris McCabe and Leah McHugh share actionable strategies on how to get real results from Amazon reps. Discover why rep incentives lead to passive conversations, how to structure an active game plan for account health and compliance issues, and how framing your problems as systemic errors can jumpstart stalled escalations.

Is Amazon threatening to take down your entire account over a single listing issue? In this episode, Chris McCabe breaks down Amazon’s massive surge in Evasive Behavior enforcement. He explains why even 8-figure brands are falling into dangerous traps and why blaming your agency or VAs won't save your business from an account-level ban ahead of Q4. 📧 Need help avoiding suspension—or getting reinstated the right way? Reach out at [email protected] 👍 Like, comment, and subscribe for weekly episodes with real talk for serious Amazon sellers. https://www.ecommercechris.com

Amazon is rolling out major changes to Seller Assistant, abuse reporting, intellectual property complaints, and internal enforcement tools, but will these upgrades actually solve seller problems? In this episode, Chris McCabe shares his biggest takeaways from Amazon’s Seller Growth Summit in New York, including conversations with Amazon executives about AI-powered support, repeat abuse offenders, false IP claims, and Brand Registry revocations.📧 Need help avoiding suspension—or getting reinstated the right way? Reach out at [email protected] 👍 Like, comment, and subscribe for weekly episodes with real talk for serious Amazon sellers. https://www.ecommercechris.com

Stop guessing, stop copy-pasting, and stop letting AI write your executive escalations. With Q4 just around the corner and brand margins tighter than ever, there is absolutely zero margin for error on Amazon. In this episode, Chris McCabe breaks down the reality of preparing for the high-stakes holiday season, why generic appeals are a death sentence for your ASINs, and how to successfully navigate Amazon’s broken support systems. Heading to the Seller Growth Summit in NYC on July 16th? When the day wraps up at 5pm, head over to Connolly's Pub & Restaurant and join us for a laid-back happy hour from 5pm to 7pm: https://luma.com/3bjv389f 📧 Need help avoiding suspension—or getting reinstated the right way? Reach out at [email protected] 👍 Like, comment, and subscribe for weekly episodes with real talk for serious Amazon sellers. https://www.ecommercechris.com