Justin McClure on Viral Fame, Storytelling, Monetization & Why Most Creators Quit Too Early

The addiction to visibility and social media validation Why attention can feel powerful — but empty The modeling industry and performative identity When public attention becomes a liability The difference between visibility and value Rebranding yourself from image-driven to identity-driven Choosing connection over clout Building a platform rooted in authenticity Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why Kane chose not to follow the college-to-career formula Moving to NYC with no safety net to pursue acting COVID’s role in reshaping opportunity and mindset How TikTok and short-form content changed the game Social media fame vs. real leverage and longevity Mental presence, discipline, and staying grounded Why young creators haven’t “missed the bus” The difference between clout and actual career growth Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

YouTube vs TikTok: why Justin chooses YouTube Short-form vs long-form content — and why storytelling wins Why most creators quit right before their breakthrough The patience and discipline required to win the long game Sobriety, struggle, and how persistence translates to content creation Why monetization is more than AdSense Selling products directly to your audience Building a personal brand people actually trust Why authenticity matters more than trends or AI-generated content Storytelling as the future of entertainment, education, and influence How creators can realistically grow starting from zero AI: tool, threat, or advantage for real creators? Why fake influencers won’t replace real human connection Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Topics Covered: Why most healthcare professionals struggle with the idea of “luxury” The difference between treating disease vs creating value How NHS-style dentistry limits patient experience and growth “People buy emotionally and justify financially” — why this matters The psychology behind smiles and perceived success How branding turns a regular clinic into a high-end experience The role of environment, storytelling, and trust in premium services Why investing in your brand is not greed — it’s clarity Social media’s influence on confidence, perception, and self-worth What healthcare professionals get wrong about money and image Who This Episode Is For: Healthcare professionals Entrepreneurs building personal brands Anyone transitioning from service-based work to premium positioning People stuck in underpaid systems who want more control Listeners interested in psychology, branding, and value creation Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

(0:00) Hitting almost 1M downloads — staying persistent when quitting felt easier(0:40) The core topic: building a business vs. chasing clout(1:00) Myth check — does virality equal money?(1:20) The call-to-action problem: views with no conversion(2:25) Personal example: 17M views, zero sales(3:00) Why most “content creators” aren’t real business builders(3:50) The trap of buying followers — fake numbers, real costs(4:40) The treadmill effect: likes, comments, and endless spending(5:15) Why 100K real followers beat 1M fake ones(6:00) CEOs with social media syndrome(7:00) How people now analyze pages and sniff out fraud(8:00) The power of even 5K true supporters(8:40) Budgeting: marketing vs. fake engagement(9:45) Offline business vs. social media flexing(10:30) Tactical takeaway: product before platform(11:20) Spotting real wins vs. fake perception(12:20) What investors and clients actually care about(13:10) The race between organic builders vs. fake flexers(13:50) Final punchline: build the business, skip the bullshit(14:10) Gratitude for the listeners + million download milestone(14:40) Sign-off: “If you dream, dream out loud. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this knockout episode of Screw The Clout, host Steve Stanulis sits down with Lou Esa — former American heavyweight boxer known for his raw power and even rawer truth. From brutal rounds in the ring to navigating the illusions of fame, Lou opens up like never before. He shares the highs and lows of his boxing career, battles with public perception, and why he’s always lived by principle, not popularity. It’s an unfiltered look at loyalty, betrayal, and surviving both the fight game and the fame game. With gloves off and guard down, Lou Esa tells the story behind the fighter — the man, the legend, and the message. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this unapologetically raw episode, we dive deep into the liberating mindset of “F*ck It Energy” — the fearless decision to stop playing small, stop people-pleasing, and finally do things your way. Whether it's leaving a toxic job, launching that risky business idea, cutting off fake friends, or embracing who you truly are — this episode is a no-holds-barred celebration of the moments where you stopped caring about the noise… and started trusting your gut. We explore real stories of transformation, what it really means to let go, and how owning your truth (even if it's messy) can be the most powerful move you make. If you’re at a crossroads, this is your sign to stop overthinking and start moving. F*ck it. Let’s go. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Steve chats with NFL star Sterling Henton Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Bulletproof. I'm Steve Stanulis, and after years of keeping quiet about what I've witnessed in Hollywood, I'm finally ready to pull back the curtain on celebrity crime happening right now. In this pilot episode, I share why I've decided to speak out after living a triple life that nobody could believe - simultaneously working as an NYPD officer, Chippendales dancer, and celebrity bodyguard. Recent events, including someone I used to dance with testifying in the Diddy case, changed everything. You'll hear about my first private investigation case - going undercover as a male escort to catch a criminal extorting a high-powered woman. I literally put myself on escort websites and almost got plastic surgery to look like Ron Jeremy to nail this guy. I'll also share what it was really like working with Kanye West, including having to listen to him defend Bill Cosby in my car. Spoiler alert: he's exactly what you think he is. Unlike other true crime podcasts that rehash decades-old cases, Bulletproof focuses on active celebrity investigations happening right now. I'm not a retired cop telling old stories - I'm a licensed private investigator currently working celebrity crime cases and entertainment industry fraud. This isn't a tell-all - this is an ongoing investigation into celebrity crime you won't hear about anywhere else. Subscribe now and hit that notification bell for bi-weekly episodes exposing Hollywood's criminal underground. Follow me on social media @BulletproofTureCrimePodcast for exclusive content and reveals.   Follow Me!! Website: Film/Production - https://stanulisfilms.com/ Investigation - https://silvershieldinvestigation.com/ LinkedIn: https://www.linkedin.com/in/stevestanulis Youtube: https://www.youtube.com/@MrStanulis44 Instagram: https://www.instagram.com/stevestanulis/ Steve Stanulis Awards: https://www.imdb.com/name/nm1468541/awards/

Big news! My first True Crime Podcast, BULLETPROOF, is coming soon! I'll share stories from my NYPD days, Hollywood security work, and cold cases. Listen to this preview about my undercover experiences as a male escort and other reveals. We're elevating true crime with my real-life insights! Catch us on all podcast platforms.