How to Stay Indistractable in Business and Life with Nir Eyal

Sometimes the right opportunity doesn’t come knocking, you have to send the email.In this Bite-sized episode, I speak with Tom Gozney, founder of Gozney, about the moment that took his business from a small British startup to global recognition. After entering Virgin’s Pitch to Rich competition, Tom didn’t win but he did get something far more valuable: a personal email from Sir Richard Branson.What happened next was surreal. Tom replied boldly, saying Necker Island needed a Gozney oven. Weeks later, he found himself flying out to the Caribbean to install one of his ovens on Turtle Beach. He worked in the heat, wrote his wedding speech on the sand, and realised he’d built something extraordinary from his garden project.This story captures the heart of entrepreneurship: resilience, timing, and the confidence to reach out when others might hesitate.Key TakeawaysCreate your own luck. Tom’s story shows how initiative opens doors that awards can’t.Be bold with opportunity. One brave message led to a career-defining collaboration.Hard work pays off—literally. Installing ovens in Caribbean heat was proof that commitment builds credibility.Success often feels surreal. From home projects to Necker Island, progress often comes quietly until you look back.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

What does it take to build one of the world’s most loved ethical brands without losing your principles?In this episode, I sit down with Rowena Bird, co-founder of Lush, to talk about the 30-year journey of growing from a small shop in Poole to a global retail brand with over 900 stores worldwide. Rowena shares how Lush has managed to scale without outside investors, why they’ve never compromised on values, and what it really takes to stay true to your ethics in business.From selling stock at car boot sales to opening flagship stores on Oxford Street and donating over £100 million to grassroots charities, Rowena’s story is proof that a business can thrive by doing good. We discuss the lessons she’s learned about scaling slowly, building a family-run business, and choosing people and partnerships based on trust rather than profit.She also opens up about Lush’s bold decision to leave social media, their commitment to fair trade and cruelty-free products, and how innovation continues to shape their future with concepts like Lush Hair Labs and safe hair dyes.This episode is a must-listen for founders, ethical entrepreneurs, and anyone questioning whether you can stay true to your principles and still build something big.Key TakeawaysGrow with control. Scale step-by-step so you always understand your business before expanding.Hold your values firm. Never trade ethics for margin. Protect your principles, even when it costs more.Choose people over profit. Work with partners you like and trust. Strong relationships sustain a business.Stay innovative. Keep experimenting with products and experiences that align with your mission.Make impact part of business. Lush has donated £100 million to grassroots charities while remaining profitable.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

What happens when success leaves you feeling empty?In this Bite-sized Screw It Just DO It episode, I revisit my conversation with Dan Murray-Serter, co-founder of Heights and host of Secret Leaders. Dan shares the exact moment he realised his business, Gravel, was winning awards but draining his purpose.Rather than chase growth for the sake of it, Dan and his co-founder made a bold call, to shut the company down, return investor money, and start from zero. Out of that decision came Heights, a brain-care brand built on science, transparency, and genuine wellbeing.This short episode is about the courage to stop, reassess, and rebuild with intention. It’s a must-listen for founders feeling stuck, burned out, or questioning their direction.Key TakeawaysBurnout can be a signal, not a setback. When your work drains you, it’s often a sign to change direction.Success without purpose feels empty. Dan learned that achievements mean little without alignment to your values.Resetting isn’t failure. Ending a company can open space for something far stronger.Build around authenticity. Heights grew from being transparent, not perfect.Courage comes from clarity. Once Dan recognised what felt wrong, the decision to start again became obvious.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way. 🔥 Thanks to everyone who joined us at the Festival of Entrepreneurs at the NEC Birmingham. What an incredible two days of ideas, connections, and real business insights. If you missed it, stay tuned, we’ll be sharing highlights and conversations from the event on the podcast. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

When the world shut down in 2020, most entrepreneurs hit pause. Andrew Salter hit “go.”In this episode, I speak with Andrew, Co-founder and CMO of DIRTEA, the UK-based functional mushroom brand that’s grown into a global wellness movement. What started as a pivot during the pandemic has become one of the fastest-growing lifestyle brands in health and wellness.Andrew and his brother Simon launched DIRTEA from a personal need to improve focus, recovery and energy, and turned it into a viral brand trusted by athletes, creatives and wellness enthusiasts. From their Selfridges mushroom bar activation to their viral social content, DIRTEA has built a loyal following by combining science, storytelling and community.We talk about the lessons learned from building a brand during a crisis, how to make a niche product mainstream, and the balance between boldness and belief in entrepreneurship. Andrew also shares his honest take on scaling a business, why hiring is the hardest part of growth, and how the US market represents the next big chapter for DIRTEA.If you’re building a product-led business or a brand that challenges convention, this conversation is packed with insights on how to educate a market, create a movement, and lead with purpose.Key Takeaways:Go all in when the moment feels right. Andrew’s “screw it, just do it” moment came when the pandemic hit—he doubled down instead of pulling back.Education drives adoption. DIRTEA’s early success came from demystifying functional mushrooms through social content and real-world experiences.Viral growth is built on authenticity. Their personal story and design-led approach made the brand relatable, human and shareable.Quality builds longevity. Obsession with sourcing, taste and efficacy kept customers coming back.Community over campaigns. DIRTEA’s success came from showing up in person, building a movement and empowering advocates.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way. 🔥 Thanks to everyone who joined us at the Festival of Entrepreneurs at the NEC Birmingham. What an incredible two days of ideas, connections, and real business insights. If you missed it, stay tuned, we’ll be sharing highlights and conversations from the event on the podcast. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

In this Bite-sized Screw It Just DO It episode, I sit down with Adam Rossiter and Elliot Dawes, co-founders of Bulk, one of the UK’s biggest sports and active nutrition brands. What started as two university friends buying supplements from the US turned into a £100 million company built without a single penny of outside investment.Adam and Elliot share how they started with £3,000 on a credit card, packed their own boxes, handled customer service themselves, and slowly built traction through word of mouth and online forums. They talk about the point when they realised they had to grow beyond being two founders doing everything, and how one competitor’s sale changed their mindset about scaling.This segment is a raw and honest look at the early grind of building a business and how discipline, persistence, and belief turned a side hustle into one of the leading names in nutrition.Key Takeaways:How £3,000 in credit card debt became the foundation for a multimillion-pound brand.Why doing every role in your business teaches lessons no MBA can.How to recognise the moment to move from startup chaos to structured growth.The power of reinvesting profit and keeping control instead of chasing funding.Why comparison can push you to level up your business vision.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.🔥 Thanks to everyone who joined us at the Festival of Entrepreneurs at the NEC Birmingham. What an incredible two days of ideas, connections, and real business insights. If you missed it, stay tuned, we’ll be sharing highlights and conversations from the event on the podcast.Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.Real entrepreneurs. Real stories. Real strategies.👉 Follow the show. Keep showing up. Screw It Just DO It! #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

What drives someone to launch a sushi restaurant with robots, conveyor belts, and a million-pound setup when they’ve never worked in hospitality?In this episode of Screw It Just DO It, I sit down with Simon Woodroffe OBE, the visionary founder behind Yo! Sushi and YOTEL, to talk about risk, creativity, and why going bigger can sometimes be safer.Simon shares how he went from designing rock and roll stages for the likes of Rod Stewart and The Rolling Stones to opening the UK’s first conveyor belt sushi bar in 1997. With no investors and limited cash, he pulled off one of the boldest brand launches in modern British food history, financing it through creative deals with Sony, Honda and All Nippon Airways.From those early days in Soho to building YOTEL and beyond, Simon’s story is one of relentless curiosity, self-belief, and calculated risk. He reflects on what drives entrepreneurs, how to balance creativity with operations, and the importance of raising money with confidence.If you’ve ever questioned whether to take the leap on your idea, this episode proves that vision backed by persistence can build an empire.Key TakeawaysRaise money with conviction. Confidence sells your vision as much as the business plan itself.Spend on experience, not advertising. Word of mouth built Yo! Sushi faster than any marketing budget could.Go bigger, not safer. The larger the ambition, the more belief and accountability it attracts.Creativity and execution go hand in hand. Simon’s background in showbiz gave him the tools to design unforgettable customer experiences.Luck favours those who act. Every bold decision opens another door.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way. 🔥 Thanks to everyone who joined us at the Festival of Entrepreneurs at the NEC Birmingham. What an incredible two days of ideas, connections, and real business insights. If you missed it, stay tuned, we’ll be sharing highlights and conversations from the event on the podcast. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

What does it take to start a billion-dollar company during a financial crisis? In this Bite-sized Screw It Just DO It episode, I sit down with Oscar Höglund, co-founder and CEO of Epidemic Sound, to hear how he turned a broken music licensing industry into a global platform used by millions of creators. Oscar shares how he and his co-founders launched Epidemic Sound in 2008 at the height of the recession, why they decided to rewrite the rules of music licensing, and how their vision to “soundtrack the internet” fuelled their growth. His story is a powerful lesson in resilience, timing, and taking risks when others hold back.Key Takeaways:Why starting in a recession can be an advantage for bold entrepreneurs.How Epidemic Sound spotted a broken system and built a solution creators needed.The importance of unrestricted music licensing for the creator economy.Why conviction in your mission matters more than playing by old industry rules.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday - so makes sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way. 🔥 Want to take things further? Join me in person this October at the Festival of Entrepreneurs on the 8–9th October at the NEC in Birmingham. The Festival of Entrepreneurs is where 5-10,000 ambitious founders come together to learn from the people who've actually done it. I'm giving my listeners free 2-day passes.  Real entrepreneurs, real stories, real strategies – exactly like what you're hearing right now, but live and in person. Go to www.festivalofentrepreneurs.co.uk and grab your free pass before they're gone.  https://eventdata.uk/Visitor/FestivalOfEntrepreneurs2025.aspx?TrackingCode=ACHISNALL 👉 Follow the show. Turn up in October. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

When most graduates were applying for traditional jobs, Darcy Laceby made a different choice. At 20, she co-founded Absolute Collagen alongside her mum, Maxine, transforming bone broth experiments at their kitchen table into a £50 million challenger brand. In this conversation, Darcy shares the reality of building a beauty business from scratch, navigating early investment decisions, scaling a direct-to-consumer brand, and working in a family-run business. We also explore the challenges of being a young female founder, how to stand your ground with investors, and why belief in yourself can accelerate growth.Key Takeaways:The early days of Absolute Collagen and how a kitchen-table idea became a £50M brandNavigating the challenges of scaling a family businessThe importance of belief, persistence, and trusting your own expertiseLessons in investment, growth, and leading a fast-scaling teamDarcy’s vision for the future of health, nutrition, and personalised wellness🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday - so makes sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way. 🔥 Want to take things further? Join me in person this October at the Festival of Entrepreneurs on the 8–9th October at the NEC in Birmingham. The Festival of Entrepreneurs is where 5-10,000 ambitious founders come together to learn from the people who've actually done it. I'm giving my listeners free 2-day passes.  Real entrepreneurs, real stories, real strategies – exactly like what you're hearing right now, but live and in person. www.festivalofentrepreneurs.co.ukRegister her for FREE: https://eventdata.uk/Visitor/FestivalOfEntrepreneurs2025.aspx?TrackingCode=ACHISNALL 👉 Follow the show. Turn up in October. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

On this Bite-sized Screw It Just DO It, I sit down with Nir Eyal, bestselling author of Indistractable, to unpack the real reason entrepreneurs get stuck. Nir shares how distraction doesn’t come from phones, emails, or social media, but from within. He explains how boredom, stress, and loneliness drive us towards procrastination and how learning to manage internal triggers can change everything. Nir also reveals his simple mantra of consistency over intensity, showing how small, repeatable actions compound into real change in business, health, and life. Whether you are scaling a startup or just trying to stay focused through the noise, this is a practical, no-nonsense framework you can use straight away.Key Takeaways:Distraction starts from internal triggers, not external interruptions.Time management requires pain management, you must address the discomfort you’re trying to escape.Consistency over intensity builds lasting progress in business, health, and creativity.You can’t outsource focus, you must decide how to spend your time and attention.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday - so makes sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way. 🔥 Want to take things further? Join me in person this October at the Festival of Entrepreneurs on the 8–9th October at the NEC in Birmingham. The Festival of Entrepreneurs is where 5-10,000 ambitious founders come together to learn from the people who've actually done it. I'm giving my listeners free 2-day passes.  Real entrepreneurs, real stories, real strategies – exactly like what you're hearing right now, but live and in person. Go to www.festivalofentrepreneurs.co.uk and grab your free pass before they're gone.  https://eventdata.uk/Visitor/FestivalOfEntrepreneurs2025.aspx?TrackingCode=ACHISNALL 👉 Follow the show. Turn up in October. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

On this episode of Screw It Just DO It I sit down with Boris Diakonov and Eduard Panteleev, the co-founders of ANNA Money, the UK-based business account built to make life easier for small business owners. ANNA combines finance, admin and tax tools in one AI-powered platform, complete with its trademark humour and cat logo. In this conversation we cover the “screw it” moment that pushed them to launch, how they chose the UK market despite being newcomers, and what it took to overcome major setbacks like the Wirecard crisis. We also explore how ANNA grew to 50,000 customers, nearly £30 million in annual recurring revenue, and an 80% gross margin. This is a real look at scaling a fintech startup, balancing co-founder dynamics, and keeping customers front and centre.Key Takeaways:Why the UK market was the right place to launch ANNA despite early fearsHow a bold brand identity helped them stand out in a crowded sectorLessons from surviving the Wirecard collapse and keeping customers onsideThe importance of listening, adapting and maintaining trust as co-foundersHow ANNA scaled to £30m ARR and what that means for the future of small business finance🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday - so makes sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way. 🔥 Want to take things further? Join me in person this October at the Festival of Entrepreneurs on the 8–9th October at the NEC in Birmingham. The Festival of Entrepreneurs is where 5-10,000 ambitious founders come together to learn from the people who've actually done it. I'm giving my listeners free 2-day passes.  Real entrepreneurs, real stories, real strategies – exactly like what you're hearing right now, but live and in person. www.festivalofentrepreneurs.co.ukRegister her for FREE: https://eventdata.uk/Visitor/FestivalOfEntrepreneurs2025.aspx?TrackingCode=ACHISNALL 👉 Follow the show. Turn up in October. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship