S4N 103: Reuben Swartz on the Secret of Secrets

John "the Video Guy" Vlach talks about how to get started with online video, even if you're not a professional and you've never recorded or posted a video before. John gives you the hardware and software tools you need, and more importantly, great how-to's on what video(s) to make, how to edit, and how to share them. Brought to you, as always, by Mimiran, fun, "anti-CRM" for independent consultants, coaches and fractionals who like serving clients, not "selling" (but who need a tool to keep track of relationships, instead of a tool for a VP of sales to keep track of a sales team). More at www.mimiran.com.

Differentiation is hard. So many people try to differentiate themselves in ways that aren't meaningful, or hard to prove.  What if you could let your ideal prospects in on your secret(s)? What if you could help them see their world with new insight? In this episode, I delve into the secret of "secrets". (You can catch more information and a free training session on secrets here: https://www.mimiran.com/whats-your-secret/)

When you've got a tiny business, getting people to know about you is often your biggest problem. Getting other people to talk about your business can be a huge help, but how do you get them to do that? In this episode, PR expert and author Jill Lublin discusses how she got into publicity, and how you can use it to your advantage. Have something interesting to say, not about how great you are, but that will be useful to readers and/or viewers. Find out more about Jill at www.JillLublin.com. And for developing an interesting perspective, including the essential Origin Story, and nurturing relationships with journalists-- along with prospects, partners, and clients-- check out Mimiran (www.mimiran.com), the "anti-CRM" not for a VP of Sales to track a sales team, but for an independent consultant who's great at serving clients but hates selling.

NAKED Networking expert Kari Mirabal stops by Sales for Nerds to discuss better ways to network. Make sure you're nurturing your network the right way with Mimiran. Find out more at www.mimiran.com.  

Wow-- episode 100! Podcasting expert John Tyreman provides tips on using your podcast to get clients, including: Figuring out the right format for your podcast. How to get guests without stress. How to promote your podcast. What equipment you do (and don't) need And so much more. And if you're a solo professional, looking to convert podcast energy into clients, you'll want to use Mimiran as an "anti-CRM" to hone in on your ideal clients and guests, nurture relationships with them, and use lead magnets as a way to convert listeners to conversations and clients.

Sometimes the allure of working for yourself turns into just having a lot of bosses and you can end up getting burn out all over again. Lydia Lee walked down that path and learned how to put her life first, despite some interesting obstacles (there's a literal exploding toilet), and build her business around her life, instead of trying to squeeze her life into what's left over from work. She set up shop in Bali and started the Screw the Cubicle blog while serving clients around the globe, and now travels around the world. If you'd like more freedom in your business and your life, learn from Lydia's approach to creating a business that works for you, instead of you working for it. And if this business is a relationship business, that means it's a conversation business, and you'll want to use Mimiran as an "anti-CRM" to hone in on your ideal clients-- the people you want to invest your limited time with-- and stay in touch with them.

Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it. In this episode, veteran market Kristin Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marketing to attract your best customers, and then make it easy for them to buy from you. This episode brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, coaches, and fractionals who love serving clients but hate selling. (Note that Mimiran has tools to help implement Kristen's methodology.)

AI is all the rage these days (I get lots of pitches, some of them seemingly AI-generated, to come on Sales for Nerds and talk about AI).  I decided to go to the source and have a conversation with ChatGPT from OpenAI. It was mindblowing, scary, and uncanny, all at the same time. Take a listen and decide for yourself, plus get tips on using AI for your business. Brought to you by Mimiran, the fun, "anti-CRM" built for solo consultants who love serving clients but hate selling, not a VP of sales who wants to keep track of a sales team. Find out more, get proposal templates and other resources, and start a free trial at www.mimiran.com.  

Tim Hyde from Win More Clients shares his entrepreneurial journey and the importance of using a CRM to get and stay organized. Tim also delves into how to find your ideal customers, and why you have to go where they are, because the number one problem solopreneurs face is that their best clients don't even know they exist... Brought to you by Mimiran, the fun, "anti-CRM" for independent consultants who love serving clients, but hate selling.

Sales may feel "icky", but serving others feels good, and leads to great results. In this episode, Steve Ramona, host of the Doing Business with a Servant's Heart podcast and the Together We Serve TV show discusses how he learned that his network was his net worth, and how you can do the same, even (especially?) if you're an introvert who doesn't like selling. Brought to you by Mimiran, the fun, "anti-CRM" for solo consultants who love serving clients but hate selling, with networking features to make Steve's advice easier to implement.