The Power of Data: How AI Fuels Media Transformation with Travis Scoles, EVP of Advanced Advertising at Paramount

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Clay Owensby, Senior Director of Data and BI Technology at NASCAR. They dive into how NASCAR leverages advanced data analytics and digital services to enhance fan engagement and safety, modernize their data architecture with cloud solutions, and foster a deeper relationship with fans. The conversation also covers the organization's strategy for attracting younger audiences and the potential future benefits of predictive analytics and AI in delivering personalized experiences. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Kevin King, Senior Director of Business Intelligence and Analytics at Coca-Cola Consolidated. They explore the evolution of data strategy at Coca-Cola Consolidated, the shift towards greater data availability, and empowering business analysts with dynamic data access. The discussion also covers the critical need for continuous refinement and innovation in data practices to drive business results. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Travis Scoles, Executive Vice President of Advanced Advertising at Paramount. They discuss how Paramount leverages data, analytics, and AI to enhance advertising efficacy and maintain a competitive edge. The discussion also covers the integration of third-party data, the importance of privacy, and the evolution of targeted advertising. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Vikrant Bhan, Global Head of Analytics, Data, and Integration at Nestlé. They discuss the transformative potential of agentic AI in reimagining end-to-end business processes. The conversation also delves into the evolution from BI to AI, the advantages of using Snowflake's modern data cloud environment, and the necessity of change management and adoption for realizing AI initiatives. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Soren Marklund, Vice President of Global Services, Technology Consulting, and AI Data Strategy at Ericsson. They explore how Ericsson leverages modern data architectures to enhance customer interactions and drive business benefits. The discussion covers the importance of a unified data operating model, challenges faced with data silos, and the role of AI and machine learning in improving customer service. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions sits down with Ameesh Paleja, Executive Vice President of Enterprise Platform Technology at Capital One. They explore how Capital One leverages modern data architecture, automation, and AI to improve customer interactions and experiences. The conversation delves into the importance of standardized data, the role of AI-driven personalized services, and the integration of marketing and AI strategies. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions is joined by Liam Hynes, Global Head of New Product Development at S&P Global Market Intelligence. They discuss how S&P Global Market Intelligence utilizes AI to analyze corporate earnings calls to guide and improve financial reporting. These insights help businesses enhance communication, refine executive performance, and predict market outcomes. The conversation also highlights the use of Snowflake Cortex AI platform and the importance of data-driven decision-making in the financial sector. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions is joined by Nick Winfrey, Vice President of Data Science and Data Strategy at The Walt Disney Company. They explore Disney's extensive use of AI, automation, and data science to optimize advertising and enhance fan experiences. The conversation also delves into the importance of diversity in data teams, the crucial role of AI and ML in media and entertainment, and how Disney leverages audience behavior and loyalty across different platforms. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions is joined by Teresa Tung, Global Data Capabilities Lead at Accenture. They discuss how enterprises can accelerate and broaden the application of data to attain more business value through agentic AI, the pivotal role of proprietary data as a competitive advantage, and the need for data practitioners to adapt to new responsibilities involving data quality and AI agent interaction. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions is joined by Dimitrije Jankovic, Global Head of Digital Strategy and Operations at Sanofi. They explore Sanofi’s comprehensive integration of AI to drive strategic transformation across the pharma lifecycle. Insights include the role of data modernization, the establishment of AI centers of excellence, and the innovative deployment of AI agents and virtual workforces. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.