The Tech Company Guaranteeing ROI for Restaurants

Brian Lowe, CEO of BML, works with the some of the biggest brands in quick service and fast casual but also smaller brands. A common dominator across all, whether it’s multi-unit franchisees or even a restauranteur/entrepreneur opening one location? They want to slay their grand openings. Brian joins QSR editorial director Danny Klein to discuss how brands, of all sizes, should approach this with their franchisees and the lasting impression a solid strategy has on building a following and affinity within the communities they serve and setting a tone for long term sales success.

Clutch Coffee cofounder and CEO Darren Spicer joins QSR editorial director Danny Klein to chart the journey of one of the drive-thru coffee segment’s hottest brands—how it got started, what it took to become successful, and where growth is now taking the fast casual. We also get into the overall state of coffee and technology in this corner of the industry and what lessons can be learned from consumers, competitors, and everything in between.

Self-ordering and automation solutions company GRUBBRR recently announced a “Guarantee” initiative that puts its money where its tech is. During any month where the solutions don’t generate an ROI, GRUBBRR will waive its SaaS fee. Why is it doing this? What does it say about the state of tech and the future? We’ll get into all of it with Parrish Chapman, chief revenue officer, as well as take a look at where the industry is headed.

CMO Anne Pritz and VP of Operations Patric Knapp join QSR editorial director Danny Klein to discuss how Bobby's Burgers by Bobby Flay set out to break the fast casual mold, from culinary innovation to service. The brand is ramping up franchise development as it hits its stride, striking a balance between customer experience, convenience, and all the while, staying true to the vision of its famous namesake.

In our second episode of CEO to CEO: Behind the Counter, Pepper Lunch executive Troy Hooper and Cherry Bounce’s Scott Taylor quiz each other on scaling differentiated brands and what it’s like to build up emerging restaurants for long-term growth, and some other fun and candid insights along the way.Check out the first episode, with Big Chicken’s Josh Halper and Wow Bao’s Geoff Alexander, here.

Charles Miller, RVP at Biscuitville, joins QSR editorial director Danny Klein to explore the story and culture of the category icon. How does the brand continue to win on labor and retention? How is it navigating the balance between hospitality and technology? We get into that and a whole lot more.

Chad Coulter, founder and CEO of Biscuit Belly, a growing fast casual franchise out of Kentucky, joins QSR editorial director Danny Klein to discuss how he went from a Doctorate in Pharmacy at the University of Georgia to launching a paint-and-sip business to eventually creating Biscuit Belly with his wife, Lauren Coulter. The brand’s single-shift mode has allowed for greater profitability and reinvestment into the business, along with being more attractive to top talent in a tight labor market. But there’s a lot more to this story. 

Jacob Karnes, founder of Waves Business Coaching and the author of Master Your First Job, spent more than a decade with Chick-fil-A—both in-restaurant and at the corporate level. He joins QSR editorial director Danny Klein to discuss lessons in leadership he picked up along the way, as well as how to nurture culture and outperform expectations, in all aspects of restaurant life.

Jim Balis, partner, Strategic Operations Group at CapitalSpring, joins QSR editorial director Danny Klein to discuss the state of restaurants as 2025 gets going and why more closures could be on the way. What about tech, expansion, and other trends? Let’s take a look into the crystal ball.

In the inaugural episode of QSR’s new series, CEO to CEO: Behind the Counter, Wow Bao’s Geoff Alexander and Big Chicken’s Josh Halpern quiz each other on what it’s like to run a restaurant in today’s landscape, how you build teams, pick the right technology, inspire employees, and way more in a candid, unfiltered back-and-forth between two of the industry’s most-respected CEOs.The episode kicks off what’s going to be a new content series here at QSR magazine and QSR Uncut, where we gather leaders like Alexander and Halpern to dish on what life is like running a restaurant brand. No editors. No holds-barred. Watch the video here: https://www.qsrmagazine.com/story/introducing-ceo-to-ceo-behind-the-counter-a-new-video-series-from-qsr/