442 | How Kitsch, Boxfox, and Postable Are Segmenting Their Email Lists with Katie Hunt

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today. Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you.Enjoy this clip!You can listen to the full episode with Biff Ulm of Nice Enough Stickers here: http://prooftoproduct.com/361 Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp

Hey, friend. I'm pulling an amazing episode from the archives with over 440 episodes here on the Proof to Product podcast.There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in.Today's episode is a look back at a solo episode about how to increase your product profit margins. This episode is important now more than ever with inflation and rising prices of practically every good out there. I will walk you through everything that you need to know about profit margins from a micro-level. As a business owner, you'll want to observe the profit margins for many reasons but it can be especially important when it comes to knowing what sells, what should be discontinued and to help fuel your strategic decision-making.You can view full show notes and more at https://www.prooftoproduct.com/podcast-episodes/4-ways-to-increase-your-product-profit-margins-with-katie-huntQuick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today.Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you.Enjoy this clip!You can listen to the full episode with here: http://prooftoproduct.com/284Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp

Today we are diving into a topic that I know makes some of you really uncomfortable, but I need you to lean in and listen because this conversation is not only timely, but it is necessary. And honestly, it may save your business.We're talking about raising your prices. Now, before you convince yourself that this does not apply to you, I want to share a story that I came across from a restaurant owner. Yes, I know, totally outside of our industry, but it's worth sharing.If you are tired of working in a silo, making all of the daily decisions in your business alone, then come join our community of product creators and sellers in LABS. You'll not only gain access to a generous group of people who are making and selling a very wide range of products, but you'll also gain access to trainings, email templates for things like raising your prices, and monthly coaching calls with me.Plus, we're rolling out some new incredible features soon that are going to make it even easier for you to implement all the new ideas that you're gathering in the community.REQUEST YOUR INVITATIONYou can view full show notes and more at http://prooftoproduct.com/443Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand and some of those conversations are just too juicy.They're too good to live in the archives. So today, I'm bringing one back.What you're about to hear is a short clip from a past episode. It's a topic that has stuck with me and still feels very relevant today.You can listen to the full episode with Ashley Sutton of Hustle & Hope here: http://prooftoproduct.com/374Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp

Today's episode is pulled directly from a case study that I wrote and shared inside of our LABS community.The case study is about email segmentation. This is a really good example of the kinds of conversations we're having inside of LABS every single day.We of course talk about sales strategies, cash flow, and marketing systems, but we're also looking at real world examples from brands within our industry as well as outside our industry.We're asking ourselves, what's working? Why does this work? And most importantly, how can we apply this to our own businesses and our own industry?Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!REQUEST YOUR INVITATIONYou can view full show notes and more at http://prooftoproduct.com/442Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today.Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you.Enjoy this clip!You can listen to the full episode with Brittany O’Brien of Brittany Paige here: http://prooftoproduct.com/334Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp

This week on the podcast, I'm joined by Daniel Lachman, founder of Justice for Artists.Daniel is an artist and a longtime Etsy seller who has dealt with his fair share of creative work being copied, and instead of just being frustrated by it, he has built an entire platform to help other creatives protect what they've created.During the episode, we get into the realities of art theft in today's digital world. We talk about the difference between counterfeits and knockoffs and why this matters more than you think.We also talk about what protections you actually have as a product based business owner and how to start taking action if your work is being copied.We also dig into copyright, what that really means, when it's worth it and what happens if you decide to enforce your copyright rights.If protecting your designs, your products and your brand has been sitting in the back of your mind, or maybe you've had some other company steal your art, this is a conversation worth paying attention to.Daniel created a step by step tutorial showing exactly how to apply for a copyright. This is a video tutorial and we've made that available inside of our LABS community for our members.If you're not in LABS, this is exactly the kind of support we offer inside the community. Real tools, expert guidance and resources to help you run a stronger, more protected business. You can learn more and join us at prooftoproduct.com/labs.You can view full show notes and more at http://prooftoproduct.com/441Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today.Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you.Enjoy this clip!You can listen to the full episode with Lana Effron of Lana's Shop here: http://prooftoproduct.com/280Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp

Today's episode is for anyone who has been feeling stuck lately, overthinking decisions, second guessing yourself, or just not taking action the way you want to be taking action.If I'm being honest, this is something that I'm seeing more and more right now. The world feels heavy, things feel uncertain, the economy is soft, and that's causing a lot of business owners to hesitate, not move at all, or to second guess themselves.That's exactly why I wanted to bring back today's guest Tammie Bennett and we are talking about what it really looks like to get unstuck to trust yourself again and to start taking action even when things feel messy or unclear. Tammie was previously a guest on the podcast back in episode 207 and episode 344.During our conversation, we're digging into why overthinking is actually keeping you stuck, how to build your decision making muscle, and why you don't need a full plan, you just need the next step.Today’s episode is brought to you by our Proof to Product LABS coaching program. Tammie will be joining us for a special “Unstuck Session” where she will help you gain clarity, build confidence, and strengthen your decision making muscle. She's not going to make the decisions for you, but she will help you figure out your next best step. If you're interested in this or in any other programming we have going on in LABs, join us!REQUEST YOUR INVITATIONYou can view full show notes and more at http://prooftoproduct.com/440Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp