Process The Podcast podcast

Risks, Realness & Ready-to-Wear: Inside Liv Koennecke's World

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In this episode of Process, we sit down with Liv Koennecke, the creative force behind Maison Essentiele — a cult sleepwear label turned ready-to-wear brand that’s redefining luxury on its own terms.


Liv shares the pivotal moments that shaped her journey, from launching with a singular vision for elevated sleepwear to confidently pivoting into fashion-forward, everyday pieces. We explore what it really means to be a small brand in a saturated industry — and why that’s often a superpower.


This episode is a deep dive into:

  • The power of authenticity and creative intuition
  • Navigating imposter syndrome and decision fatigue as a founder
  • Building a strong internal culture and growing a values-driven team
  • Product drops, storytelling, and staying visible in a fast-moving digital world
  • The nuances of the Australian fashion scene and where Maison Essentiele fits in


Liv speaks candidly about the pressures of being a founder, the importance of community, and the strategy behind collaborations, gifting, and customer connection.

Whether you're building a brand, working in fashion, or navigating your own pivot — this episode is full of grounded insights and honest reflections.


Find Maison Essentiele online here.

Find Maison Essentiele on Instagram here.

Find Maison Essentiele on Tik Tok here.


Find Liv on Instagram here.

Follow Liv's journey on Tik Tok here.


Follow us at Process the Podcast on Instagram here.

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This episode is sponsored by Remy Wellness. Leave brain fog behind and never miss a workout again!


See you next Tuesday x


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