Gen Day Spills The #1 Thing Brands Look for in Influencers (And How to Deliver It)

In this episode, Arielle Thomas shares her journey of creativity, energy management, and the development of her new product, Remy Gummies. She discusses the challenges of maintaining energy levels while pursuing ambitious goals and how she identified a gap in the market for a gentle energy supplement. Through experimentation and collaboration, Arielle created a product that is vegan, sugar-free, and designed to help individuals maintain their energy throughout the day. The episode highlights the importance of perseverance, personal growth, and the entrepreneurial spirit. So much hard work has gone into this brand, and we can't wait to share it with you! The secret is out! Remy launches on March 18th! Join the waitlist for Remy Rhythm here and don't miss out on our first 250 bottles. Follow Remy on Instagram here. Follow Remy on Tik Tok here. Follow your host Arielle Thomas on Instagram here. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Arielle sits down with her friend and partner at venture capital fund Side Stage to explore the intricacies of venture capital, particularly focusing on how they do things at Side Stage. a pre-seed and seed fund in Australia. They discuss the importance of founder support, the dynamics of venture capital, and the various types of capital available to entrepreneurs. The conversation highlights the unique challenges and opportunities within the Australian startup ecosystem, emphasising the need for founders to understand their own goals and the incentives of potential investors. In this conversation, Elli discusses the evolving landscape of venture capital investment in Australian consumer brands, highlighting a growing willingness among VCs to invest in sectors beyond traditional B2B SaaS. The discussion also touches on the significance of knowledge sharing and community support for founders, particularly women, in navigating the complexities of startup funding and market positioning.A little different from our usual focus here on Process the Podcast, but as Arielle tackles conversations to level up her thinking - you best believe she's taking you with her. To learn more about Side Stage Ventures, find them on Linked In here. Find Elli Hanson on Linked In here. Find Process the Podcast on Instagram here. Find your host Arielle Thomas on Instagram here. Hit that subscribe button and don't miss an episode. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Process, Arielle sits down with Zara Wong—former Vogue editor, brand consultant, and the powerhouse behind Screenshot List, Australia's #1 fashion and style Substack. Zara has shaped the industry from the inside out, working at prestigious brands like Vogue, Mecca, and Aje before carving out her own lane in digital publishing.We discuss her evolution from aspiring magazine editor to leading one of Australia’s most influential fashion newsletters, how she’s redefining style journalism in the Substack era, and why curation is more powerful than ever in a world oversaturated with content.Zara shares insights on:The transition from legacy fashion media to digital-first storytellingHow Screenshot List became the go-to Substack for stylish, informed womenThe power of niche content and why authenticity wins in brand collaborationsThe shifting role of editors, curators, and consultants in today’s fashion landscapeHow brands can cut through the noise with clear messaging and strategyIf you’re curious about the future of fashion media, personal style, and the rise of newsletters as a major platform, this conversation is for you.🎧 Listen now and subscribe to Process for more deep dives into creative careers.Zara's fav's to check out!Estelle Manor Martha Stewart Documentary Substack: PS by Plum SykesSubstack: As Seen OnSubstack: Diana CohenBrand: Summer FridaysBrand: J Crew Brand: Sporty and RichInterior designer she loves: BeebeFriend and industry peer: Emily AlgarFind Screenshot this on Substack here.Find Zara Wong on Instagram here.Find us at Process on Instagram here.Find your host, Arielle on Instagram here.Find her new business Remy on Instagram here.See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Elise Pioch Balzac of Maison Balzac shares their journey from a childhood fascination with fashion and storytelling to a successful career in the luxury fashion industry, including their time at Hermès. She discusses the importance of creativity, cultural differences in fashion, and the challenges of adapting to a new life in Australia. Elise also highlights the significance of scent and memory in their brand, Maison Balzac, and how personal experiences shape their design philosophy. Arielle & Elise start at the beginning of her 12-year journey entering into the world of perfumery and candle making, detailing the challenges and triumphs of finding the right partners, learning the craft, and expanding their product line. They emphasise the importance of collaboration, understanding pricing, and the role of numbers in managing a successful business. The discussion also touches on the creative process behind product development and the significance of building a strong team. In this conversation, the speaker shares insights into her creative process, the challenges of entrepreneurship, and the importance of authenticity in building a brand. They discuss the intricate art of glassblowing, the significance of personal stories in design, and the values that guide their business decisions. The speaker emphasises the need for kindness in business and reflects on their journey, including the ups and downs of managing a growing team. Ultimately, they highlight the joy of creativity and the continuous flow of ideas that drive their work.Find Maison Balzac online here. Find them on Instagram here. Find your host Arielle on Instagram here. Follow Process the Podcast on Instagram here. Find our production company Cinema Thom here. Join our Process group chats here! Project Girlie for all your content creation hype girl needs.And the Process Job Board group chat. See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Arielle Thomas and her junior art director Kiara Cengic discuss the intricate process of producing end-to-end campaign and e-comm content for the swimwear brand, Sheila. From creative direction to e-commerce strategy, she shares insights on the importance of brand identity, the challenges of casting models, and the dynamics of working on set. The conversation also delves into post-production efforts and future projects, highlighting the collaborative nature of the production process and the significance of trust between the creative team and the client. The girls also spill the tea on the upcoming in-house brand Remy, and how listeners can get more involved in the Process community with our upcoming job board!Our production partners to bring this job to life were:Flat Pack Studios MelbourneSee 360 Ghost Imagery ArtBox BlackOur episode in 2024 with Hannah Scott Stevenson here. This episode mentions:Sheila the Label SwimwearThe Pocket Dispo Lens Find Process the Podcast on Instagram here.Find Cinema Thom on Instagram here.Find your host Arielle Thomas on Instagram here.And this episode's co-host Kiara Cengic on Instagram here.Sign up for the Cinema Thom newsletter via the website at cinemathom,comSee you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Maz (Marion) Farrelly discusses her evolution and storytelling expertise in reality TV and its profound impact on society, particularly in how it has changed the way people document their lives. She shares insights into the production of successful television shows, emphasising the importance of audience engagement and the need to create compelling stories. Maz also addresses the challenges of self-doubt and the importance of unique storytelling in a competitive landscape. Throughout the discussion, she provides practical advice on building confidence and celebrating personal achievements, while also highlighting the significance of understanding one's audience. This episode changed the way Arielle has written about herself and her work at Cinema Thom, we hope you love it too! To learn more about Maz, find her here on LinkedIn. Find Process the Podcast on Instagram here. Find your host, Arielle Thomas on Instagram here. Hosted on Acast. See acast.com/privacy for more information.

In this deeply personal episode, Arielle Thomas shares her journey of vulnerability, mental health struggles, and the impact of sentimentality on her relationships. She discusses the importance of letting go of toxic connections, embracing change, and building new, meaningful relationships. Through her experiences, she emphasises the need for self-awareness and the courage to prioritise one's well-being while navigating the complexities of emotional health and creativity. This episode is an extension of our last personal episode 'Nothing Changes, If Nothing Changes' and identifies characteristics we love about ourselves, but may be holding us back. Trigger warning: Please note, that this episode discusses mental health and may contain themes that could be distressing to some listeners. If you loved this episode and want to continue hearing from Process guests and Arielle, hit that subscribe button, or share with a friend! Follow your host, Arielle Thomas on Instagram here. Follow us at Process on Instagram here. Hosted on Acast. See acast.com/privacy for more information.

In this conversation, entrepreneur Genevieve Day discusses her journey in establishing Day Management, the evolution of influencer marketing, and the challenges of balancing motherhood with her career. She shares insights on personal validation through accolades, the process of writing her book, and the importance of building a supportive team. Gen also reflects on the dynamics of business partnerships and the distinction between commercial and high-end clients, while navigating the complexities of self-promotion in the industry. We discuss the complexities of personal branding, the challenges of balancing work and family life, and the realities of promoting her book. She emphasises the importance of unique selling points in influencer marketing and shares insights into the evolving trends within the industry. The conversation also touches on high-stakes deals in talent management and the need for agility in a fast-paced digital landscape. We chat about value-based pricing, building trust with new talent, and the importance of networking. She emphasizes the need for organic content and the challenges of payment terms in the industry. The discussion also covers the balance between personal and professional identity, the significance of content pillars, and the choice of sharing personal life on social media.If you loved this episode, and want to hear more about the Juggle, order it online here.Find Gen on Instagram here. Find Day Management on Instagram here. Find us at Process the Podcast on Instagram here. Find your host Arielle on Instagram here. See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

In this episode, we bring in the New Year with some inspiration around fuel for our bodies. Arielle interviews Rosa and Margot, the Two Raw Sisters, who share their personal journeys of healing through food. They discuss their struggles with eating disorders and chronic fatigue and how they transformed their lives by embracing whole, unprocessed ingredients. The sisters emphasise the importance of community, authenticity, and genuine connections in their business, which has grown from humble beginnings to a successful brand with cookbooks, workshops, and a strong online presence. Their philosophy centres around making food enjoyable and accessible, encouraging listeners to prioritise their health and well-being. The girls reflect on the face-to-face interactions in building relationships and the pillars of the Two Raw Sisters brand, including their app, cookbooks, and social media presence. Rosa shares the importance of creative recipe development, foundational eating for energy, and practical meal planning. The discussion also covers smart snacking, the philosophy of healthy eating, and how to prioritise food daily.The girls have a huge wealth of resources for us in this episode!- Download the Two Raw Sisters App on App Store or Google Play- Redeem code PROCESS at the paywall for 1 month free! Find the girls on Instagram here.Head to their website and grab a few free recipes! Purchase some of their incredible cookbooks here. Find Process the Podcast on Instagram here. Find your host Arielle Thomas on Instagram here. Subscribe to Process to make sure you don't miss an episode! See you next Sunday xx Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Arielle Thomas and Anna Mackenzie explore the concept of career frameworks, contrasting the 'architect' approach with the 'archaeologist' mindset. They discuss the significance of portfolio careers, the shame associated with diverse career paths, especially as creatives, and the importance of embracing a multifaceted professional identity. Anna shares her journey of committing to writing and the transformative power of habits over rigid goals. The discussion also delves into managing capacity and client work in a portfolio career, emphasising the need for flexibility and self-expression. In this conversation, Arielle Thomas discusses the intricacies of managing time and billable hours in her business, highlighting the importance of tracking tasks to understand capacity. Anna and Arielle reflect on the significance of gut instincts in decision-making, especially when balancing opportunities and focus on business growth. Arielle shares her journey of going all in with her podcast, nods to Anna's newfound power of writing, building a personal brand, and the challenges of authenticity and vulnerability in personal branding. She addresses misconceptions about portfolio careers and the evolving nature of work in the modern landscape. It is a super inspiring episode for our Process audience and one that has helped our team while we each navigate creative careers.Follow Anna on Substack here. Find Anna on Instagram here.Find your host Arielle on Instagram here. Follow us at Process on Instagram here. Please hit that subscribe button, and leave us a review! We need all the love we can get while we grow this small and independent podcast.See you next Sunday. Hosted on Acast. See acast.com/privacy for more information.