Process Mining Café podcast

39: Clickstreams

0:00
1:18:53
Retroceder 15 segundos
Avanzar 15 segundos
Clickstreams are the digital traces that visitors leave when they navigate through a website. You can then analyze this data with process mining to make the website more effective or user-friendly. Irene shares her experience of a recent clickstream analysis project. We discuss why the funnels of traditional web analytics are not enough to understand behavior.

Otros episodios de "Process Mining Café"