How to Sell and Deliver Successful Subscription Services
Stephan Hovnanian, Senior Manager Professional Services at Sprout Social, has led initiatives to refine the engagement model about how our services are delivered alongside Customer Success and expanded the team to drive growth and is now focused on how to scale.
In this episode, Jonathan and Stephan discuss how to build and deliver subscription services, some key highlights include:
- Rise of Subscription Services
- Customer demand that led to developing Subscription Offerings
- Building Blocks for a Subscription Services Org
- The org structure, GTM, sales and delivery models used at Sprout Social
- Challenges of consumption and delivery of Subscription Services
Stephan is also a member of the Services Delivery Alliance (SDA), a community of peers in the Professional Services industry. Find out more here.
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