Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. This episode's guest is Francesca Cortesi, a passionate product leader with over a decade of experience in scaling digital products that users love and that drive sustainable growth. She has worked with Europe’s fastest-growing companies, from startups to IPOs, delivering tangible results. Her most recent role was as Chief Product Officer at Sweden's leading property platform, Hemnet, and has just started her own consultancy. LINKS ==== Francesca ==== - Francesca's Website: https://www.francescacortesi.com - Francesa on LinkedIn: https://www.linkedin.com/in/francesca-cortesi/ Andy ==== - Website: https://www.polaine.com - Newsletter: https://pln.me/nws - Podcast: https://pln.me/p10 - Design Leadership Coaching: https://polaine.com/coaching - Courses: https://courses.polaine.com - LinkedIn: https://www.linkedin.com/in/apolaine/ - Bluesky: https://andypolaine.bsky.social - YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. My guest in this episode is my friend Meltem Naz Kaso, a Barcelona-based UX Career Coach with a background in UX Research. Her last full-time position was at Glovo, where she served as a UX Research Manager and Staff UX Researcher.  She works with Senior UX professionals to unblock their careers by boosting their leadership and communication skills. LINKS ===== Mel ==== - Career With Mel: https://careerwithmel.com - Mel on LinkedIn: https://www.linkedin.com/in/meltemnaz/ - Mel's Newsletter and Coaching Services: https://melbarcelona.substack.com/  - Leadership Atelier, BCN: https://leadershipateliers.com/facilitators/meltem-naz-kaso-coskun  - World Usability Congress: https://worldusabilitycongress.com/agenda-2025/ Andy ==== - Website: https://www.polaine.com - Newsletter: https://pln.me/nws - Podcast: https://pln.me/p10 - Design Leadership Coaching: https://polaine.com/coaching - Courses: https://courses.polaine.com - LinkedIn: https://www.linkedin.com/in/apolaine/ - Mastodon: https://pkm.social/@apolaine - YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. My guest in this episode is Lisa D. Dance, an experienced UX Researcher whose 10+ years of work has spans UX Research & Strategy to Interactive Prototyping & Usability Testing. She has created award-winning work for enterprise organizations and also helped ​small to mid-sized businesses improve their websites and apps so they do not frustrate or harm ​customers.  LINKS Lisa - Lisa on LinkedIn: https://www.linkedin.com/in/ldance/ - ServiceEase: https://serviceease.net - Today Is the Perfect Day book site: https://todayistheperfectday.com - Newsletter: Tell a Friend tinyurl.com/TellaFriendTuesdaySignUp Andy - Website: https://www.polaine.com - Newsletter: https://pln.me/nws - Podcast: https://pln.me/p10 - Design Leadership Coaching: https://polaine.com/coaching - Courses: https://courses.polaine.com - LinkedIn: https://www.linkedin.com/in/apolaine/ - Mastodon: https://pkm.social/@apolaine - YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. My guests in this episode are Johan Blomkvist and Stefan Holmlid who, along with Simon Clatworthy, wrote the book The Materials of Service Design, which discusses materials (broadly framed) as a means to explore what service design is and could be. LINKS ==Guests== The Materials of Service Design: https://www.e-elgar.com/shop/gbp/the-materials-of-service-design-9781802203295.html Stefan on LinkedIn: https://www.linkedin.com/in/stefan-holmlid-b402683/ Stefan on ResearchGate: https://www.researchgate.net/profile/Stefan-Holmlid Johan on LinkedIn: https://www.linkedin.com/in/blomkvist/ Johan on ResearchGate: https://www.researchgate.net/profile/Johan-Blomkvist == Andy ==  Website: https://www.polaine.com Newsletter: https://pln.me/nws Podcast: https://pln.me/p10 Design Leadership Coaching: https://polaine.com/coaching Courses: https://courses.polaine.com LinkedIn: https://www.linkedin.com/in/apolaine/ Mastodon: https://pkm.social/@apolaine YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. My guest in this episode is Marzia Aricò, an independent consultant for organisations seeking to integrate design strategically, and works as a design leadership coach for individuals aiming to advance in their design careers. We talked about her journey to where she is now, service design and organisational change, the importance of diversity within organisations and how her guests on Design Voices Elevated have navigated their own journeys. And we talk about her new book, The Design Leadership Chronicles. == Show Links == == Marzia == Marzia’s personal site: https://marzia.studio Marzia on LinkedIn: https://www.linkedin.com/in/marziaarico/ Design Mavericks: https://designmavericks.substack.com Design Voices Elevated podcast: https://designmavericks.substack.com/podcast Design Voices Elevated on YouTube: https://www.youtube.com/@marziastudio The Design Leadership Chronicles book: https://www.bispublishers.com/design-leadership-chronicles.html == Andy ==  Website: https://www.polaine.com Newsletter: https://pln.me/nws Podcast: https://pln.me/p10 Design Leadership Coaching: https://polaine.com/coaching Courses: https://courses.polaine.com LinkedIn: https://www.linkedin.com/in/apolaine/ Mastodon: https://pkm.social/@apolaine YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. Andy's guest in this episode is Julian Simpson, a London-based writer and director who has worked in film, TV and audio for the past 25 years. He made his directorial debut annoyingly young in his mid-20s with The Criminal and more recently worked on Spooks, New Tricks, Doctor Who and more. He created the Lovecraft Investigations, the Aldrich Kemp audio series and the Pleasant Green Universe. He runs a writer-led company called Storypunk and writes an excellent newsletter about the screenwriting life called, Development Hell.  == SHOW LINKS == == JULIAN ==  - Development Hell: https://developmenthell.substack.com - Julian on IMDB: https://www.imdb.com/name/nm0801065/ - Pleasant Green: https://www.pleasantgreen.co.uk - The Lovecraft Investigations: https://www.bbc.co.uk/programmes/p06spb8w - Cartoon Gravity https://www.cartoongravity.com - The Virtual Production of The Mandalorian Season One: https://www.youtube.com/watch?v=gUnxzVOs3rk == ANDY == * Website: https://www.polaine.com  * Newsletter: https://pln.me/nws  * Podcast: https://pln.me/p10  * Design Leadership Coaching: https://polaine.com/coaching * Courses: https://courses.polaine.com  * LinkedIn: https://www.linkedin.com/in/apolaine/  * Mastodon: https://pkm.social/@apolaine  * YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine.  My guest in this episode comes from a very different field to design. Dr Hansi Singh is a former Professor of physical climate science, University of Victoria.  A US Department of Energy Office of Science fellow and awardee. Specialist in Earth system modeling and high performance computing. Working group co-chair of the Community Earth System Model, funded by NSF.  And she uses all those amazing skills as CEO of Planette, a company specialising in AI-accelerated environmental forecasts to help inform decision making. == LINKS== == HANSI == - Planette: https://www.planette.ai/forecasts  - Hansi on LinkedIn: https://www.linkedin.com/in/hansi-singh-phd/ == ANDY == Website: https://www.polaine.com  Newsletter: https://pln.me/nws  Podcast: https://pln.me/p10  Design Leadership Coaching: https://polaine.com/coaching Courses: https://courses.polaine.com  LinkedIn: https://www.linkedin.com/in/apolaine/  Mastodon: https://pkm.social/@apolaine  YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine.  Indi Young is a solution strategist who uses purpose-focused qualitative data science. She created her method over a 30-year span, and teaches that method in courses, coaching, workshops, books, talks, and through working with teams on research studies. Indi discusses how people are complex and nuanced and their mental models and thinking styles are not fixed personas or personalities. They changed based on context and it is essential that organisations listen to and consider different ways of thinking and addressing user needs. Indi was a joy to speak with and this is a long episode, but she articulates her thinking and insights so well I could not bear to edit out more. TIMESTAMPS 00:00 Introduction 01:25 Indi's background 04:12 Origin's of design and strategic research - before UX research existed! 08:50 Persuading stakeholders to trust research 18:25 On Netflix, bias and unintentional harm 26:42 On Mental Models and interior cognition 33:20 The gobstopper/jawbreaker model 40:01 Thinking Styles 47:35 Why do companies still get this wrong all the time? 55:07 One small thing 56:52 Where to find Indi online 57:45 Outro SHOW LINKS INDI Website: https://indiyoung.com/ Indi on LinkedIn: https://www.linkedin.com/in/indiyoung/ Indi on BlueSky: https://bsky.app/profile/indiyoung.bsky.social Indi's Newsletter: https://indiyoung.substack.com Indi on Medium: https://indiyoung.medium.com Time to Listen - https://indiyoung.com/books-time-to-listen/ Practical Empathy - https://indiyoung.com/books-practical-empathy/ Mental Models: https://indiyoung.com/books-mental-models/ ANDY Website: https://www.polaine.com  Newsletter: https://pln.me/nws  Podcast: https://pln.me/p10  Design Leadership Coaching: https://polaine.com/coaching Courses: https://courses.polaine.com  LinkedIn: https://www.linkedin.com/in/apolaine/  Mastodon: https://pkm.social/@apolaine  YouTube: https://www.youtube.com/@apolaine MENTIONS Lisa Dance's Today is the Perfect Day to Improve Customer Experiences: https://serviceease.net/book

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. While every app rushes to add an AI assistant, iA Writer's Oliver Reichenstein asks, "Why should I bother reading what you haven't written?"  Here he talks tells about the deep thinking behind the latest version 7 of IA Writer and the new feature that dims the text you paste from AI tools, keeping track of what is yours and what isn’t. SHOW LINKS OLIVER iA - https://ia.net iA Writer - https://ia.net/writer iA Presenter - https://ia.net/presenter Writing with AI - https://ia.net/topics/writing-with-ai Oliver on Mastodon - @[email protected] iA on Mastodon - @[email protected] ANDY Website: https://www.polaine.com Newsletter: https://pln.me/nws Podcast: https://pln.me/p10 Courses: https://courses.polaine.com LinkedIn: https://www.linkedin.com/in/apolaine/ Mastodon: https://pkm.social/@apolaine YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. Has the product and design obsession with frameworks and process led to everyone working on autopilot, churning out a bland monoculture of design? When are they useful and when do they simply become a crutch? Have we hit "peak framework"? My guest is Jaimes Nel, founder of Path, a consultancy that helps organisations play the long game through design-led strategy. Jaimes was Head of Insight for pioneering service design agency Livework in the early years of service design practice. He’s worked on service transformation for brands such as the NHS, BBC, Aviva, Johnson&Johnson, Ebay, GOV.UK / HMRC and led a transformation design team at Westpac in Australia, delivering their digital mortgage service. SHOW LINKS JAIMES • Path Ventures - https://pathventures.io • Jaimes on LinkedIn: https://www.linkedin.com/in/jaimesnel/ ANDY • Andy's website - https://www.polaine.com • Andy's coaching practice: https://www.polaine.com/coaching • Subscribe to Power of Ten - https://pln.me/p10 • Subscribe to Andy’s newsletter Doctor’s Note - https://pln.me/nws • Andy's YouTube channel -   https://www.youtube.com/@apolaine • Andy's online courses - https://courses.polaine.com • Andy on Mastodon - https://pkm.social/@apolaine • Andy on LinkedIn -  https://www.linkedin.com/in/apolaine/ • Suggestions? Feedback? Get in touch! - https://www.polaine.com/contact