The PARTNERNOMICS Show - Greg Unruh: Episode 47, Managing Partner and CEO of Unruh Enterprises

Today, our guest on The PARTNERNOMICS® Show is Adam Kaplan, Certified EOS Implementer at EOS Worldwide.   Adam Kaplan is a Certified EOS Implementer with EOS Worldwide, helping entrepreneurs get more of what they want from their businesses. Adam has seen the highs and lows of entrepreneurship. The low - 2001. The economy turns, and the fast-growing company he’s working for closes virtually overnight. The high - 2011. Adam helped run and sell a fast-growing dental services business to a Private Equity firm for a great price. Next, Adam started his own recruiting company and was struggling to gain Traction in it - until a client introduced him to EOS. Adam doubled business in three years under EOS. He then brought EOS into another company, which doubled its customers in one year. After seeing the power of EOS, a complete and proven system, with simple and practical tools, Adam decided to become an EOS implementer to share that system with other entrepreneurs.   Key Insights: Power of Coaching at Every Level Understanding and Aligning with Your 'Why' Breaking Through Growth Ceilings Innovation as Organizational Energy Delegate, Elevate, Automate, or Eliminate Navigating Change and Conflict Unique Dynamics in Family-Owned Businesses Exit Planning and Business Continuity Personal Development as a Competitive Edge   Reach out to Adam Kaplan: [email protected] https://www.linkedin.com/in/adamkaplan1/   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Dmitrius Garcia, President of xAmplify. Dmitrius Garcia is the President of xAmplify, a leading Partner Ecosystem Platform that empowers enterprises to orchestrate, scale, and automate their indirect sales and marketing programs. With a deep background in corporate strategy, M&A, and technology-driven growth, Dmitrius leads xAmplify’s vision to solve fragmentation in the channel through AI, automation, and data intelligence. Under his leadership, xAmplify is transforming how companies engage partners, accelerate go-to-market execution, and unlock new revenue streams globally.   Key Insights: Strategic Simplicity in Channel Ecosystems AI-Powered Partner Enablement Misconceptions Around Tools and Technology The Human Element Remains Central Framework for Scalable Partner Programs The Evolution of Ecosystem Thinking AI as a Force Multiplier, Not a Replacement   Reach out to Dmitrius Garcia: https://www.linkedin.com/in/dmitriusgarcia/   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Byron Attridge, Certified EOS® Implementer at EOS Worldwide. Meet Byron Attridge – Certified EOS® Implementer & Purpose-Driven Business Coach Both wins and setbacks have shaped Byron Attridge’s entrepreneurial journey, each offering hard-earned insights into building stronger businesses and more intentional lives. After being introduced to EOS® by a fellow entrepreneur, Byron experienced firsthand the system’s transformative impact and knew he had found his calling. Today, Byron coaches business leaders through the EOS® framework to bring clarity, accountability, and alignment to their organizations. His passion lies in helping leaders turn Purpose, Values, and Passion into Vision, Traction, and Healthy teams. Grounded in his personal “why”—to inspire others to build relationships that move people and organizations forward—Byron brings deep empathy and executional discipline to every client he serves. He lives by five core values: ✅ Be Humbly Confident ✅ Grow or Die ✅ Help First ✅ Do the Right Thing ✅ Do What You Say Through EOS®, Byron empowers entrepreneurs to lead with intention, scale with structure, and live with more freedom.   Key Insights: From Corporate Climb to Entrepreneurial Wisdom The Turning Point: Discovering EOS as a Framework for Freedom Reframing Growth: It's Not Just Financial AI as an Opportunity, Not a Threat Clarity Breaks & Sustainable Leadership Coaching Future Generations on Team and Values Vision, Purpose, and the 80-Year-Old Self   Reach out to Byron Attridge: https://www.linkedin.com/in/byron-attridge/ https://www.eosworldwide.com/byron-attridge   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Greg Unruh, Managing Partner and CEO of Unruh Enterprises. Greg Unruh — Strategic Partnership Leader & Certified PARTNERNOMICS® Implementer With 25+ years of experience building high-impact partner ecosystems, Greg Unruh knows what it takes to turn partnerships into profit. From early-stage growth to enterprise transformation, he’s helped organizations across industries scale smarter through indirect sales and strategic collaboration. As one of only 12 globally Certified PARTNERNOMICS® Implementers and a Strategic Partnerships Leadership Professional (SPLP®), Greg brings a proven framework that delivers consistent, measurable outcomes—regardless of industry. Think of PARTNERNOMICS as the "Sandler" of strategic partnerships: the gold standard for those who want to lead, not follow. Greg’s passion for mentoring, innovation, and system-driven execution has helped companies move from stagnation to success by building aligned, scalable, and high-performing partner programs. Follow along to learn from Greg’s insights and real-world experience leading partner strategies that work.   Key Insights: Role-Based Partner Pairing Drives Scalable Engagement Personal Connection Precedes Performance Content Strategy Is a Force Multiplier If You’re Not Top of Mind, Someone Else Is AI as a Strategic Content Curation Tool Score, Segment, and Prioritize Partner Contacts   Reach out to Greg Unruh: https://www.linkedin.com/in/unruh/ http://www.unruhenterprises.com   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Dan Pfister, Founder of WinBack Labs. Dan Pfister is the founder of WinBack Labs. He's also the creator of The Winback Revenue Framework, which has recovered millions in lost revenue and won back thousands of lost customers. His 'Customer Winback Benchmark Study' conclusively demonstrated the tremendous ROI of customer recovery. And, as host of The Winback Marketing Podcast and author of 'Million Dollar Winback,' Dan shows businesses exactly how they can tap into the goldmine of revenue sitting dormant in their lost customers.   Key Insights: Lost Customers Are High-ROI Opportunities Win-Back Campaigns Are Underutilized Strategic Assets The Data Speaks: Returning Customers Spend More Segmentation and Customer Understanding Are Crucial Subscription Businesses Are Prime Candidates Customer Churn Insights Help Improve Core Operations You’re Ready for a Win-Back Campaign If… You've been in business for 3+ years Your churn rate exceeds 4% annually You’ve lost customers with a total LTV exceeding $500,000 over the past two years   Dan has a winback calculator at winbacklabs.com where people can get a good idea of the kind of revenue winback could generate for their business. Reach out to Dan Pfister: linkedin.com/in/danmpfister/ winbacklabs.com   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Rob Drynan, a Certified EOS Implementer at EOS Worldwide. With over 30 years of experience in business ownership and leadership, Rob launched his first company at 25 and has since founded several ventures while leading teams for other organizations. For the past 12 years, he has worked closely with founders of small and mid-sized businesses, helping them grow stronger and scale smarter. Rob believes true success and freedom come when leaders stop trying to do it all alone. His time in the nonprofit sector, including serving as Executive Director of the Blue Jays Foundation (Jays Care), shaped his mission-first mindset. Rob is passionate about building purpose-driven teams where everyone owns their role and moves in the same direction. Today, as a Certified EOS Implementer®, Rob is known as a trusted partner who meets clients where they are. He champions EOS because it delivers what business leaders need—clear, practical tools that drive results.   Key Insights: From Entrepreneur to EOS Implementer Founder-Led vs. Mission-Driven Ideal EOS Clients: Hungry and Humble Leaders Clarity Over Complexity Change Management & Accountability ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Walt Brown, an Expert EOS Implementer at EOS Worldwide and Founder of Walt Brown Co. Walt is an Expert EOS Implementer with over 15 years of experience guiding organizations through the Entrepreneurial Operating System®. Since being trained directly by EOS creator Gino Wickman in 2008, Walt has led more than 180 companies from nonprofits to billion-dollar enterprises through full EOS implementation. He’s known for his deep experience with small and large organizations, bringing clarity, accountability, and cultural alignment to leadership teams. Walt works with businesses that value growth, healthy culture, and sustainable systems, and he helps them get there with precision and purpose. Today, Walt spends over 130 days a year in full-day sessions with clients, equipping teams to graduate from EOS with lasting impact. Key Insights: Strong cultures drive cash flow The seven critical employee needs shape organizational health Culture should attract and repel Organizational operating systems build trust People clarity beats data complexity 90-day rhythms keep teams aligned ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos  

Today, our guest on The PARTNERNOMICS® Show is Jim Bramlett, a Vistage Chair and Founder of 5 String Solutions. There are two kinds of business leaders: those who embrace continuous learning and actively seek guidance, and those who try to go it alone. Jim Bramlett is a trusted guide for the former. As a Vistage Chair in Kansas City, Jim leads a high-performing peer advisory group made up of growth-minded executives who value real conversations, accountability, and strategic insight. A seasoned entrepreneur who has launched seven businesses, Jim brings both the scars and the wisdom of experience. He’s an executive coach, author, and speaker who’s passionate about helping leaders scale with purpose. Over the course of his career, Jim has uncovered four key strategies that drive sustainable, organic growth—backed by the culture required to make it stick. Today, he devotes his energy to equipping forward-thinking business leaders with the mindset, tools, and support they need to reach new heights—personally and professionally. Key Insights: Lessons from Seven Startups: Failing Forward with Purpose The Power of Peer Advisory: Why Vistage Works The Four Things Every Buyer Wants Beating Competitors Without Beating Yourself Culture + Product: A Dual Engine for Sustainable Growth Every Company is a Media Company: Clarity in Messaging Innovation ≠ Invention Real Talk on Retirement and Rediscovered Purpose ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos  

Today, our guest on The PARTNERNOMICS® Show is Jon Weening, a Certified EOS Implementer and Chief Bridge Builder at Tribridge Solutions. For over 25 years, Jon has helped business owners and leadership teams gain clarity, build traction, and create workplaces where people thrive. A seasoned entrepreneur, Jon has owned or partnered in five businesses, learning as much from the struggles as the successes. In 2019, he began living his EOS Life®, guiding growth-minded teams through EOS implementation to help them get everything they want from their business. Today, Jon continues that mission while also offering ProfitWorks to support leaders and their teams beyond EOS.   Key Insights: EOS is a system built for people A 10-year vision brings focus Don’t wait to fix a wrong fit Core values should feel lived, not labeled Consistent meetings drive traction ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos  

Today, our guest on The PARTNERNOMICS® Show is Chris Allen, Chief Revenue Officer at Intrado. Chris has over 25 years of experience in high-tech and SaaS sales. He excels in developing scalable processes and driving significant revenue growth while leading high-performance teams. Chris has successfully introduced new products and expanded customer reach throughout his career, notably at Oseberg, TNS Technology, and early at Intrado, where he built the Enterprise and Carrier sales teams. His leadership has cultivated a culture of excellence and innovation. Key Insights: 1. Cultivating Relationships for Long-term Success: Relationships function similarly to seeds; early investment in them can yield substantial, enduring returns in both personal and professional realms. 2. Leveraging Strategic Partnerships for Scalable Growth: Chris underscores the critical importance of channel partners in achieving efficient scalability. Tapping into their existing networks can provide a more sustainable growth strategy than significantly expanding a traditional sales force. 3. Transitioning Leadership Dynamics: The discussion highlights the evolving roles within sales leadership, specifically contrasting the functions of a VP of Sales and a Chief Revenue Officer (CRO). This underscores the need to shift from tactical execution to strategic foresight to drive company progression. 4. Embracing Humble Curiosity: Chris advocates for the value of humility and continuous learning at the executive level, stressing that CROs should seek knowledge from partners and acknowledge areas of uncertainty. Chris's experiences and insights reinforce the notion that impactful leadership often stems from a willingness to learn, adapt, and cultivate meaningful relationships. ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos *Collaborate with more than 1,350 partnering professionals