Scale Smarter, Not Harder: Simplifying for Growth with Simone Severino, founder of Strategy Sprints Simone Severino, founder of Strategy Sprints

Scaling your business isn’t about hiring more people; it’s about rethinking what truly drives value. In this episode, Simone Severino, founder of Strategy Sprints, shares how business owners can scale their operations effectively by simplifying processes and focusing on what clients genuinely need. He explains why founders should delegate repetitive work to AI and systems, allowing their teams to focus on high-impact tasks. Simone breaks down his “four-offer” model, which includes attraction, upsell, downsell, and continuity, helping companies increase sales velocity and lifetime value. He also highlights how mapping the customer journey reveals opportunities to remove friction and build products that truly serve. Tune in to learn how to scale smarter, not harder! Resources: Connect with and follow Simone Severino on LinkedIn. Follow Strategy Sprints on LinkedIn, discover their website, and check out their tools! Pick up a copy of Simone Severino’s book, Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business, here!

The next decade of mental health innovation won’t be defined by who builds the best product, but by who anticipates the policy pathways that bring it to scale. In this episode, Kacie Kelly, Chief Innovation Officer at Meadows Mental Health Policy Institute, explores how behavioral health startups can bridge the gap between early traction and national scalability by viewing policy as a strategic growth tool rather than merely a compliance requirement. She reflects on a recent Washington, DC, event that united over 60 tech and policy leaders to tackle barriers to scaling tech-enabled, measurement-informed care. The discussion spanned topics such as AI in mental health, workforce trust in technology, and the importance of constructive dialogue between innovators and policymakers. Kacie highlights that policy determines who pays for what, when, and how, urging founders to build reimbursement strategies early and leverage programs like HeadsUp to navigate policy landscapes and accelerate growth through federal initiatives. Tune in and learn how policy foresight can become your most powerful innovation advantage! Resources: Connect with and follow Kacie Kelly on LinkedIn. Follow the Meadows Mental Health Policy Institute on LinkedIn and visit their website. Listen to Kacie Kelly and Talisha Searcy’s previous interview on our podcast here. Learn more about the HeadsUp service here.

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com The shift to outpatient surgery is transforming how care is delivered. In this episode, Dr. Adam Thaler, Medical Director at Summit Health, discusses leading a urology-focused ambulatory surgery center and the rapid growth of outpatient procedures. He explains why airway management is the cornerstone of patient safety in ASCs and why he relies on video laryngoscopy, particularly the McGrath MAC, for every case. Dr. Thaler highlights the clinical, financial, and operational benefits of this technology, including reduced complications, improved efficiency, and enhanced patient experience. He also shares advice for ASC leaders on embracing innovation, doing their own research, and treating every patient with the same high standard of care. Tune in to hear how Dr. Thaler is shaping the future of outpatient surgery! Resources: Connect with and follow Dr. Adam Thaler on LinkedIn. Follow Summit Health on LinkedIn and explore their website! Check out Dr. Adam Thaler’s Medtronic blog on How the intubation tools you choose can affect your facility’s costs and more! References: Leifer S, Choi SW, AsanatiK, YentisSM. Upper limb disorders in anaesthetists-a survey of Association of Anaesthetistsmembers. Anaesthesia. 2019;74(3):285-291. doi:10.1111/anae.14446 Kriege M, Noppens R, TurkstraT, et al. A multicentrer randomized controlled trial of the McGrath MAC video laryngoscope versus conventional laryngoscopy. Anaesthesia. 2023;78(6):722-729. Zhang J, Jiang W, Urdaneta F. Economic analysis of the use of video laryngoscopy versus direct laryngoscopy in the surgical setting. Journal of Comparative Effectiveness Research. 2021;10(10):831-844. doi:https://doi.org/10.2217/cer-2021-0068 Nørskov AK, Rosenstock CV, Wetterslev J, Astrup G, Afshari A, Lundstrøm LH. Diagnostic accuracy of anaesthesiologists’ prediction of difficult airway management in daily clinical practice: a cohort study of 188,064 patients registered in the Danish Anaesthesia Database. Anaesthesia. 2015;70(3):272-281. Kleine-Brueggeney M, Greif R, Schoettker P, Savoldelli GL, Nabecker S, Theiler LG. Evaluation of six video laryngoscopes in 720 patients with a simulated difficult airway: a multicentre randomized controlled trial. Br J Anaesth. 2016;116(5):670-9. Thaler A, Mohamod D, Toron A, Torjman MC. Cost comparison of 2 video laryngoscopes in a large academic center. Journal of Clinical Outcomes Management. 2021 July;28(4):174-179. Moucharite MA, et al. Factors and economic outcomes associated with documented difficult intubation in the United States. Clinicoecon Outcomes Res. 2021;13:227–239. Gaszyński T. Comparison of the glottic view during video-intubation in super obese patients: a series of cases. Ther Clin Risk Manag. 2016;12:1677–1682. Alvis BD, Hester D, Watson D, Higgins M, St Jacques P. Randomized controlled trial comparing the McGRATH™ MAC video laryngoscope with the King Vision video laryngoscope in adult patients. Minerva Anestesiol. 2016;82(1):30–35. Disclaimer: Unless cited, the contents and conclusions of the following presentation are solely those of the author. The author received funding from Covidien LP, a Medtronic company, for this speaking engagement. The author is responsible for all content and any necessary permissions. For trained personnel only. For specific indications and instructions for use, please refer to the product manual.©2025 Medtronic. Medtronic, Medtronic logo, and Engineering the extraordinary are trademarks of Medtronic. All other brands are trademarks of a Medtronic company. 10/2025 – US-RE-2500145

In a world where life feels more complex than ever, simplicity might just be the key to better care. In this episode, Dr. Matthew Chow, Chief Mental Health Officer, and Paula Allen, Global Leader and VP of Research, Insights, and Strategic Communications at TELUS Health, discuss how organizations can make employee well-being simpler, more personal, and more effective. They explore the global shift from crisis response to prevention and how empowered, compassionate leadership directly drives both mental health and business performance. Together, they emphasize the importance of culturally responsive, locally delivered care and measurable impact, reminding us that beyond ROI, well-being initiatives ultimately save lives. Tune in to learn how simplifying care can strengthen connection, resilience, and results! Resources: Connect with and follow Dr. Matthew Chow on LinkedIn. Connect with and follow Paula Allen on LinkedIn. Follow TELUS Health on LinkedIn and explore their website.

AI in behavioral health demands a balanced strategy that protects consumers, enables innovation, and expands access at scale.  In this episode, Dr. Zach Boyd, Director of Utah’s Office of Artificial Intelligence Policy, shares how his team is creating practical guardrails for responsible AI in healthcare. He traces his path from theoretical math to social science, noting that behavioral health is the front line for AI’s impact. Early milestones include broad stakeholder surveys, privacy and advertising protections, detailed guidance for professionals, and a safe harbor to reduce regulatory uncertainty. Dr. Boyd highlights opportunities in clinical automation and consumer tools, while warning about risks like deepfakes and urging leaders to balance safety, efficacy, and access. Tune in and learn how thoughtful policy can accelerate safer, more equitable behavioral health innovation! Resources: Connect with and follow Dr. Zach Boyd on LinkedIn. Learn more about Utah’s Office of Artificial Intelligence Policy here. Email Utah’s Office of Artificial Intelligence Policy directly here.

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com Bullying and incivility don’t just harm team morale; they threaten patient care and drive great people away. In this episode, Dr. Renee Thompson, CEO and Founder of the Healthy Workforce Institute, discusses how healthcare leaders can address bullying and incivility to foster healthier workplace cultures. She shares insights from the newly released second edition of her Amazon best-selling book, Enough! Eradicate Bullying and Incivility in Healthcare, updated to reflect the challenges of a post-COVID workforce. Dr. Thompson explains how her own leadership struggles inspired her to create practical tools that help others set behavioral expectations and address disruptive behaviors with confidence. She also discusses her Coffee Break podcast, where she chats with leaders who are driving real change in workplace culture across industries. Tune in to learn how you can take meaningful action to stop bullying and foster a culture of respect and safety! Resources: Connect with and follow Dr. Renee Thompson on LinkedIn. Follow the Healthy Workforce Institute on LinkedIn and discover their website! Get a copy of Dr. Renee Thompson’s book, Enough! Eradicate Bullying and Incivility in Healthcare: Strategies for Front Line Leaders, here! Check out the Coffee Break podcast here!

The future of mental health care lies in integrating self-care, personalization, and technology to meet people where they are. In this episode, Clayton Nicholas, Chief Commercial Officer at CredibleMind, discusses the urgent need to reimagine the intersection of mental and physical healthcare by focusing on prevention, accessibility, and personalization. He explains that the traditional, reactive, and clinician-limited model has left millions underserved and introduces the stepped care approach, where digital self-care tools form a foundational “step zero.” Clayton describes how digital front doors can simplify access, reduce stigma, and guide people toward the right level of support, helping to shorten waitlists and ease pressure on the system. He concludes by highlighting how data-driven insights and AI can personalize care, strengthen empathy and engagement, and enable earlier, more effective interventions at scale. Tune in and learn how digital innovation is reshaping behavioral health by bridging access gaps and empowering self-care from the ground up! Resources: Connect with and follow Clayton Nicholas on LinkedIn. Follow CredibleMind on LinkedIn and explore their website.

Normalizing mental health support is essential to expanding access for veterans and their families. In this episode, John Boerstler, Head of Public Sector at Ipsos Public Affairs, discusses the unique challenges veterans face in accessing behavioral health support and the critical need to reduce the stigma surrounding care-seeking. Drawing on his own military service and career across government, nonprofit, and private sectors, he emphasizes how cultural competency, community engagement, and innovative program design can strengthen pathways to care. He highlights initiatives such as National Buddy Check Week, proactive crisis-detection systems, and partnerships that connect veterans to vital services, including housing, employment, and legal aid. He also notes survey data showing that many veterans wait until crisis points to seek help. Finally, John reflects on how technology, combined with human-centered strategies and continuous veteran input, can help identify early warning signs, empower providers, and ensure that no veteran is left behind. Tune in and learn how innovation, empathy, and collaboration can transform veteran behavioral health care! Resources: Connect with and follow John Boerstler on LinkedIn. Follow Ipsos in the US on LinkedIn and explore their website. Learn more about the Office of Healthcare Innovation and Learning on their website.

The warm handoff model in behavioral health has proven to dramatically increase patient retention and improve access to care in rural communities. In this episode, Dr. Zachary McGeorge, Director of Behavioral Health at AdventHealth in Manchester, Kentucky, shares his journey into social work and the unique challenges rural hospitals face. He highlights transportation barriers and innovative strategies such as telehealth outpost clinics, mobile units that deliver care to patients’ homes, and a warm handoff approach that has driven an 88% therapy retention rate. Dr. McGeorge addresses the difficulty of recruiting and retaining providers in rural areas, stressing persistence, authenticity, and a deep emotional connection to the mission. He also talks about the value of integrated care, provider well-being, and balanced living, along with practical advice for emerging leaders on managing change and engaging stakeholders throughout reforms. Tune in and learn how rural healthcare leaders are innovating to close gaps in behavioral health access and build stronger, more resilient communities! Resources: Connect with and follow Dr. Zachary McGeorge on LinkedIn. Follow AdventHealth on LinkedIn and explore their website.

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com Solving big healthcare problems isn’t enough. You need to fit solutions into budgets and build the right partnerships. In this episode, Dr. Ido Zamberg, Co-founder and Chief Medical Officer at C8 Health, shares his journey from software engineering to medicine and how he combined both disciplines to transform healthcare delivery. Confronted with the challenge of accessing institutional knowledge as a physician, he built a platform that consolidates best practices, protocols, and operational data into one accurate, actionable system. Now used in more than 100 hospitals, the platform improves clinician efficiency, enhances patient outcomes, and enables collaboration across departments and health systems. Dr. Zamberg reflects on lessons learned, stressing the importance of navigating budgets creatively, finding champions to drive adoption, and encouraging leaders to partner with startups that specialize in solving these complex problems. Tune in and learn how innovation, persistence, and partnership can redefine care at every level of the health system! Resources: - Connect with and follow Dr. Ido Zamberg on LinkedIn. - Learn more about C8 Health on their LinkedIn and website.