Market research firm Circana tracks the office supplies category (excluding janitorial, breakroom and storage) at leading US bricks-and-mortar and online retailers.
OPI Talk spoke to Ben Arnold, Industry Advisor, Office Supplies at Circana, to find out about latest category trends – with a focus on this year’s back-to school season, which was in full swing when the interview was recorded.
Episode recorded and edited by Andy Braithwaite Music by: Extreme Energy by MusicToday80: https://soundcloud.com/musictoday80/r... Attribution 3.0 Unported (CC BY 3.0) https://creativecommons.org/licenses/... Music provided by Free Vibes: https://goo.gl/NkGhTg
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