Designing for Happiness and Connection with Carlie Fraser of Hygge Design

In this episode, Fiona dives into how to effectively strategise and simplify content creation. Learn how to use content templates to streamline your process and ensure your content aligns with your business goals. Tune in!You'll Learn How To:How to help others sell your products or servicesStrategies to build relationships with stockists and retailersThe role of influencers and micro-influencers in marketingCreating impactful marketing strategies that amplify word-of-mouthLeveraging customer feedback and testimonialsThe value of publishing a book for your businessCollaborating with schools and reaching parents through influencersBuyer cycle stagesSocial proof and how it helps others sell your productBuilding long-term marketing strategies with documented processesCreating connections and influence within local communitiesPractical business growth strategies for small business ownersGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner

In this episode, Fiona dives into how to effectively strategise and simplify content creation. Learn how to use content templates to streamline your process and ensure your content aligns with your business goals. Tune in!You'll Learn How To:Importance of strategic content aligned with business goalsCreating content pillars and themesUsing content templates for easy executionGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner

In this episode, Fiona chats with Carlie Fraser, co-founder of Hygge Design, about her journey from various careers to creating an interior design business that focuses on homes reflecting personal stories and fostering happiness. Carlie discusses the importance of connection, sustainability, and timeless design in creating spaces that truly enhance well-being. Tune in!You'll Learn How To:Philosophy of Hygge and its influence on design.Importance of designing homes that reflect personal stories.Balancing trends with timeless, sustainable design.Collaborating with clients and pushing creative boundaries.Marketing strategies for small interior design businesses.Challenges of balancing business with creativity in the interior design industry.Hosting home events to showcase design workImportance of local area marketing strategiesThe power of in-person connections in businessFavourite tools and coursesAdvice for aspiring business ownersIntegrating Hygge principles into the designGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner

In this episode, Fiona discusses the importance of caring for the most valuable tool in your business. She shares personal experiences and offers insights into how business owners can maintain their health and creativity. Tune in!You'll Learn How To:Importance of taking care of your main business toolsThe role of health in different professionsPractical tips for protecting physical and mental well-being in businessReflections on Balancing Technology andSelf-care in businessGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner

In this episode, Fiona dives into the essentials of future-proofing your business. She highlights five critical areas to focus on, ensuring long-term business sustainability and success. Tune in!You'll Learn How To:Importance of using business downtime strategicallyEnvironmental impact of online businesses and data storageLong-term financial planning Cash flow managementEnhancing current productsStrategic hiring and employee retention strategiesBuilding financial buffers for business stabilityIdentifying unchanging customer needs for future successAdapting products and services for evolving marketsIncorporating technology in industriesEnsuring employee satisfaction and long-term growthEthical practices in global supply chainsData protection and customer safety in modern businessesTechnology and its impact on businesses over the last 30 yearsEmbracing AI and tools for operational efficiencyUnderstanding customer needs through data analysis and trendsThe balance between human skills and technology in businessUtilising social media for small business growthGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner

In this episode, Fiona discusses how to navigate imposter syndrome and the sense of not fitting in. Discover actionable tips for embracing your authentic self, creating a supportive community, and promoting inclusivity within your small business. Tune in!You'll Learn How To:How to overcome imposter syndrome in businessLessons from Adele’s song I Drink Wine for entrepreneursThe importance of authenticity and vulnerabilityStrategies for creating an inclusive and welcoming business environmentBuilding community and fostering genuine connections as a business ownerSelf-esteem and overcoming projections in business relationshipsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner

In this episode, Fiona chats and welcomes back Becca, co-founder of Mustard, the vibrant brand known for its stylish and versatile lockers. Becca shares the challenges and milestones that have helped shape Mustard  into a beloved name across four continents. Tune in for an inspiring conversation on entrepreneurship, creativity, and building a global brand!You'll Learn How To:Celebration of the book launch: Business to Brand: Move from Transaction to TransformationThe emotional journey of publishing a bookImportance of taking the first step toward a goalOvercoming fear and taking actionEncouragement to start small and build momentumHow to begin the process of writing a bookSupporting small businesses and independent bookstoresGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner

In this episode, we’re excited to celebrate the launch of Fiona’s second book, Business to Brand. Fiona takes us behind the scenes of her creative process, sharing the challenges, insights, and key steps that helped transform her idea into a published book. This episode is packed with inspiration and actionable advice. Tune in now!You'll Learn How To:Celebration of the book launch: Business to Brand: Move from Transaction to TransformationThe emotional journey of publishing a bookImportance of taking the first step toward a goalOvercoming fear and taking actionEncouragement to start small and build momentumHow to begin the process of writing a bookSupporting small businesses and independent bookstoresGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner

In this episode, Fiona reflects on the emotional journey of launching her second book. Sharing her personal experiences and the deep feelings that come with putting a piece of her heart into the world. Tune in!You'll Learn How To:The personal and emotional process of writing and publishing a bookThe timeline and effort involved in traditional publishingThe significance of community support in book successFive main emotions during the book launchThe impact of feedback, both positive and negativeThe role of family and friends in supporting the book-writing journeyThe legacy aspect of publishing a bookGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner

In this episode, Fiona shares valuable insights on building and nurturing brand relationships proactively. She also discusses the importance of genuine collaboration and offers practical advice for reaching out to potential partners. Tune in!You'll Learn How To:The importance of proactive brand relationship buildingPersonal experiences with brand partnerships and sponsorshipsHow to approach brands The importance of offering valueInsights on marketing strategiesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner