#328 – Libby Kallins: How Authenticity Cuts Through the Noise Online

Libby Kallins is a seasoned music marketing strategist and artist development expert now shaping careers at 444 Sounds. With more than eight years of experience across major labels, she has built campaigns for both rising and established talent. Today, Libby empowers independent artists by merging creative storytelling with data-driven strategy, helping them strengthen their branding, deepen fan engagement, and scale community-driven growth. Her work bridges digital innovation with authentic connection, giving indie artists the tools they need to thrive in an ever-shifting music landscape.In this episode, Libby reveals how independent artists can leverage storytelling, community building, and strategic platform choice to accelerate their careers in today’s digital-first music ecosystem.Key TakeawaysHow to identify the right digital platforms and use trial-and-error to discover what actually grows your fanbase.How to build a loyal community through authentic content, collaborative creation, and meaningful fan engagement.How to strengthen your brand by clarifying your story—and why email and text lists are crucial for long-term sustainability.---→ Learn more about Libby and her work at: 444sounds.com.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

Ian Roberts is the co-founder & CEO of Hive.co, a leading fan-engagement and marketing automation platform built for event promoters and musicians. Since launching Hive in 2014, Ian has helped transform the way artists and promoters use data—powering over $500M in ticket sales through smarter email, SMS, and presale campaigns. With a background in product, growth, and digital strategy, he’s dedicated to helping creators build sustainable careers by turning ticket buyers into long-term fans through data-driven insights and marketing tools.In this episode, Ian reveals how artists can turn fan data into revenue, loyalty, and repeat ticket sales in a rapidly evolving music landscape.Key TakeawaysHow artists can use email, SMS, and fan data to drive engagement and build dependable revenue streams.Practical contest, merch, and presale strategies that deepen loyalty and turn casual listeners into superfans.How AI and automation will reshape the future of music marketing, making it easier to grow and monetize a fan base.---→ Learn more about Ian and Hive at Hive.co.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

Andreea Magdalina is the founder & CEO of shesaid.so, a global community uniting music, tech, and equity. With 18 international chapters and over 12,000 members, she builds ecosystems that empower underrepresented creatives. Her work spans strategic partnerships with companies like Microsoft, Spotify, and TikTok, Coachella’s innovation team, and the development of equity-first mentorship programs that help artists navigate an ever-evolving digital landscape. Andreea’s mission is to redesign the music industry through collaboration, innovation, and community-driven support for the next generation of artists.In this episode, Andreea reveals how artists can build authentic, tech-savvy communities that actually move their careers forward.Key Takeaways:How to build a meaningful audience using quality over quantity, collaboration, and intentional connection.Creative ways to use content experimentation, livestreaming, and gaming to cultivate real fan engagement.Why artists shouldn’t fear technology—and how leveraging new tools can unlock monetization, visibility, and lasting community.---→ Learn more about Andreea and her work at: shesaid.so.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

Ray Hamilton is the founder and CEO of Merf Music Group and Song Placement Pros, renowned for connecting songwriters with major-label artists and sync opportunities across film, TV, and streaming. His development work has led to placements with Miranda Lambert, Ashley McBryde, Trisha Yearwood, and Eric Church. Joining him are two of his standout collaborators—Addis Luv, a Trinidad-born artist blending Caribbean roots with modern country flair, and Kris Heaton, a veteran rock/pop songwriter whose charting hits and heartfelt storytelling define his decades-long career.In this episode, Ray Hamilton, Addis Luv, and Kris Heaton share how collaboration, mentorship, and persistence can take a song from an independent idea to major placements and global audiences.Key Takeaways:How Merf Music Group and Song Placement Pros turn songwriting potential into placement-ready success stories.The artist’s journey—from Addis Luv’s Caribbean-country sound to Kris Heaton’s rock storytelling—and how authentic expression attracts industry attention.Actionable advice on pitching songs, navigating sync and label placements, and building career momentum through mentorship.---→ Learn more about Ray, Addis and Kris at: SongPlacementPros.com.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

Andy Baker is the founder of Sound Consultancy, a UK-based artist development agency under Resound Media. Since 2010, he’s been helping independent musicians craft great records, strengthen their brands, and promote their music on their own terms. As the creator of Rocket Fuel, Andy has helped artists raise over $1 million to fund albums, tours, and creative projects—empowering them to build sustainable careers without relying on traditional labels.In this episode, Andy shares how independent artists can take back control of their careers through ownership, planning, and community-building.Key Takeaways:How to design a crowdfunding campaign that actually converts fans into supportersWhy having a clear mission, offer, and audience is essential for long-term successThe proven framework that helps artists stay “in the driver’s seat” of their music career---→ Learn more about Andy and Rocket Fuel, visit rocketfuelhq.com.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

Sara Campbell is a business, marketing, and mindset coach dedicated to empowering independent music educators and creatives. As the founder of Savvy Music Studio, she helps musicians and teachers build thriving, sustainable businesses rooted in authenticity and balance. With her signature BravePants Branding program, Sara equips her clients to grow visibility, income, and confidence—without the burnout. Drawing from her years of experience as both a performer and educator, she’s passionate about helping music professionals design a life and career that truly align with their values.In this episode, Sara Campbell joins Michael Walker to reveal how music educators and creators can blend business strategy with authenticity to build a sustainable career doing what they love.Key Takeaways:Discover how aligning your teaching style with your personal “why” leads to authentic growth and fulfillment.Learn how to design a sustainable plan for income and audience growth through goal setting and multiple revenue streams.Understand why building a community you own is key to long-term success in today’s music landscape.---→ Learn more about Sara’s work at SavvyMusicStudio.com.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

Jesse Kirshbaum is the powerhouse founder and CEO of Nue Agency, a creative firm redefining the intersection of music, branding, and technology. Known for shaping cultural movements through platforms like SoundCtrl and CRWN, Jesse has championed artist-driven storytelling that bridges creators, culture, and brands. With his acclaimed newsletter Beats + Bytes, he’s become one of LinkedIn’s most influential voices in music-tech, offering deep insights into where the creator economy is headed. His work continues to empower artists to innovate, collaborate, and stand out in a noisy digital world.In this episode, Jesse Kirshbaum shares how indie artists can break through the noise by thinking like brands, building authentic communities, and harnessing cultural trends to create lasting impact.Key Takeaways:Discover how to position yourself as a brand that attracts opportunities, not just streams.Learn how to leverage storytelling, partnerships, and context to create career-defining moments.Understand why curiosity, consistency, and collaboration are essential in the evolving creator economy.---→ Learn more about Jesse and his work at Nue Agency at nueagency.com.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

Aël Guégan is the Partnerships Executive at Soundcharts, where he blends design and data to empower artists with clear, actionable insights. A former radio professional turned analytics innovator, Aël helps artists, labels, and managers make smarter creative and business decisions using real-time performance tracking. From radio spins to social trends, he transforms complex data into meaningful strategy. When not building dashboards that decode the industry, Aël can be found singing operettas in Paris or spearfishing along the Brittany coast.In this episode, learn how to use data as a creative ally—not a burden—to grow your music career with confidence.Key Takeaways:How indie artists can use analytics to plan smarter releases and reach new audiences.Why understanding your data helps you pitch more effectively to labels and media.How tools like Soundcharts simplify complex metrics into actionable growth strategies.---→ Learn more about Aël and explore Soundcharts at soundcharts.com.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

Allison Moore is the Vice President of Marketing at Splash Music, where she leads groundbreaking initiatives that fuse music, gaming, and fan engagement. With over a decade of experience spanning Sony Music Entertainment and SoundCloud, she’s built artist-first platforms, launched global content strategies, and pioneered immersive digital campaigns. Recognized as an industry innovator, Allison continues to shape the future of music discovery and interaction—where fans don’t just listen to music, they play, co-create, and live it through dynamic, tech-driven experiences like Splash and We Mixed.In this episode, Allison Moore shares how Splash Music is redefining the fan-artist connection through gaming, interactivity, and co-creation in the digital age.Key Takeaways:How Splash Music built the world’s largest music game on Roblox—transforming fan engagement into a playful, immersive experience.Why co-creation tools like We Mixed empower fans to collaborate creatively with artists—without needing advanced tech skills. The future of authentic artist-fan relationships in gaming, digital, and social spaces—and how technology can amplify creativity rather than replace it.---→ Learn more about Allison and Splash Music’s work at splashmusic.com.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

Yanik Silver is a serial entrepreneur, author, and champion of conscious business who reimagines growth as a catalyst for joy and impact. He's the founder of Maverick1000, a collective of visionary CEOs, and the creator of the Cosmic Journal. Blending direct-response roots with creativity, spirituality, and community, Yanik helps leaders align profit with purpose, play, and progress. His work invites entrepreneurs to connect head, heart, and higher purpose through creative experiments, journaling, and bold adventures—so they can deliver their greatest gifts while building companies that light up a thousand suns. In this conversation, Yanik shares how to reconnect with your artistic self, link head–heart–higher purpose, and use intention, journaling, and “cosmic alarm clocks” to build a business—and life—filled with creativity, meaning, and momentum.Key TakeawaysTurn daily creative practices and intentional questions into clarity, confidence, and consistent progress.Align profit with purpose by integrating art, play, and spirituality into your entrepreneurial operating system.Replace rigid goals with experiments and intentions that spark self-discovery, fulfillment, and human connection.---→ Learn more about Yanik and his work at maverick1000.com.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast