Ep. 016 Chloé Gingrich

Adam sat down with Chloé Gingrich, Vertical Insights Marketing Manager at Facebook, to discuss the recently released report “Games Marketing Insights for 2021”.  The influx of new gamers that started playing during the pandemic has had a seismic shift on the industry.  Adam and Chloé discuss the research Facebook put together to understand who these new gamers are, their spending and playing habits, and how marketers can leverage this information to plan for 2021 and beyond.