Episode 14: James Morin of Flowfold

Brooklinen is the most popular sheet brand on the internet and has received over 80,000 five star consumer reviews for its products. Katie Elks, Director of Design & Product Development, and JD Davis Production, Procurement & Quality Manager of the multi-award-winning luxury bedding & bath brand, share with us why the brand has become so popular, which definitely has a lot to do with the materials that are sourced. We discuss the company’s dedication to quality, responsible manufacturing and transparency – and what consumer trends have shifted during the pandemic.

Dr. Andrew Dent is the executive vice president research at Material ConneXion, a world -class library known for its innovative problem solving and thought-leadership by influential brands across every industry. We discuss a range of topics from how Dr. Dent became interested in material science, his fondness for the human interaction side of materials, and how this combination led him to his post at Material ConneXion where he has been for the last 20 years. We also talk about what sustainability means to him, his passion for waste and the future of material development – it’s looking bright!

Ruth Kelly is the head of materials and materials editor of SSACHS, a design agency for performance and active lifestyle apparel, which also publishes a digital magazine under the same name. We had a fun conversation discussing her journey of leaving her corporate life to join SSACHS with her partners. As a creative fabric expert, thought leader, and educator, Ruth shares insights as to how she approaches material development, what makes a good material partner, how the pandemic has influenced design trends and sustainability, along with the necessary digital marketing tools that are needed to help connect suppliers, mills, and brands. You’ll also discover the meaning behind the name SSACHS!

Wayne shares how the Frontier Textile Collaboration Program and other digital tools help bring fabrics to life while also building community between suppliers and brands with respect to fabric samples, inventory, price quotes, and more. He also shares a few lessons he's learned from the pandemic.

Happy New Year! While in production with our new 2020 line-up of episodes, we wanted to share some highlights of my conversations with last year’s smart and talented guests whom I was honored to have spent time with. We discovered that sustainability is still a huge topic. While it means many things to different people, sustainability is no longer a trend, but a business approach that’s here to stay. We also learned how collaboration throughout the entire supply chain lifts individual businesses and the industry as a whole. We catch a glimpse into the future with digital manufacturing, robotic tailoring and smart textiles. The thread that ties my guests together, is that they all believe it is an exciting time to be involved with materials. I hope you enjoy!

James Morin, COO and president of sales for Flowfold – a brand of minimalist gear made with some of the strongest and lightest of weight materials – gives us insight on how he’s helped build a small Maine-based company into an international brand. In this episode of Material Wise, James shares how he and his team have formed collaborative partnerships with suppliers, retailers, ambassadors, and non-profits to make Flowfold the thriving company it is today.

Gihan Amarasiriwardena is the co-founder/president of Boston-based Ministry of Supply, a sleek and modern brand of performance professional apparel that launched in 2012. Gihan shares how he and his colleague, co-founder/CEO, Aman Advani, both MIT students at the time, shared a desire to create professional apparel that had the same performance benefits as their favorite athletic pieces. We learn how the brand got its start, the significance of its name and the role materials, attention to design and fit play into each and every piece to make the apparel scientifically better. www.ministryofsupply.com

Textile designer, Elizabeth Whalen’s materials can be found in work environments and on athletes all over the world. She creates textiles for brands like Humanscale, Nike, Tumi and more. Elizabeth voices her views on her personal design philosophy, stance on sustainability - really good design is sustainable - and the need for design inclusivity in technological development. As one of the 4% of female patent holders, she recognizes that there is a lot of brain trust that in the design world, especially by women, that needs to support and encouragement to come forth.

With over 24 years of international experience in the global fashion and textile industry, Louisa combines her creative know-how with market and product development intelligence to ensure an accurate forecast. Louisa shares how her intuition in the early days - followed by her curiosity, vision, and research - led her to where she is today. She gives insight as to how she anticipates consumer needs up to 3 years in advance. Louisa also shares her views on sustainability (a smarter way of thinking), top trend-inspiring cities, and how she stays relevant.

Those of you who follow performance textiles are most likely familiar with Emily Walzer, a savvy journalist who's had direct access to leading active sports and lifestyle brands heads since the '80s. Today, Emily is the editor and co-publisher of Textile Insight, a trade publication that focuses on the world of textile design, innovation, and its exciting product applications. I’ve known Emily as long as she’s been covering the sports/textile markets. It was wonderful to sit down and have a conversation in her home office about her career path in publishing, her key takeaways from the latest trade shows, current textile trends and growing industry concern over sustainability and social responsibility. Emily reveals how she fuels her creativity, which always seems to find its way to inspire us with her informative stories you can find at textileinsight.com. I hope you enjoy!