316. Maintaining Integrity in Digital Marketing with Lauren Pawell

If you're feeling overwhelmed and frustrated by the constant changes in user behavior and traffic channels and struggling to adapt your content marketing strategies, then you are not alone! The rise of AI and the evolving landscape of audience engagement can feel like an uphill battle, leaving you feeling lost and unsure of how to proceed. But fear not! There are effective ways to navigate this new era of content marketing and come out on top. In this episode of Marketing Speak, you'll dive into a captivating conversation with our guest Andy Crestodina. Andy's expertise shines as he shares valuable insights into the impact of AI on content marketing and the future of SEO. From the significance of thought leadership content to the evolving role of AI in content creation, Andy's deep understanding and practical examples make this episode a must-listen for content creators and marketers.  Whether you're looking to enhance content personalization, drive audience engagement, or stay competitive in an AI-dominated digital environment, Andy's insights provide strategic guidance for creating content that resonates with audiences and adds value. Tune in! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/445.

Craft a powerful brand that resonates with your audience! Check out the latest episode of the Marketing Speak podcast featuring Debbie Millman. Debbie is a multifaceted figure: an author, educator, curator, and podcast luminary. She's named "one of the most creative people in business" by Fast Company, "one of the most influential designers working today" by Graphic Design USA, and a "Woman of Influence" by Success magazine. In this must-listen episode, you'll gain insights into building a remarkable brand, staying creative through challenges, and cultivating generosity. Debbie shares wisdom from her decades of experience that will inspire you to design the life you want. Listen now and take your first step! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/444.

Tap into the latest SEO and branding strategies to grow your business! This week on Marketing Speak, Shelley Walsh joins us to discuss leveling up your SEO and cultivating an audience for your brand. Shelley Walsh is a seasoned digital consultant who has racked up over 20 years of experience in the creative, marketing, and tech spaces. For the past 14 years, she has been a prolific writer across top industry publications and a sought-after speaker at numerous online and offline events. Currently, Shelley serves as the SEO content strategist for Search Engine Journal (SEJ) while also working directly with brands in the UK and US as an SEO consultant to drive measurable results. Additionally, she is the creator and host of "The Pioneers" interview series, where she picks the brains of influential figures about the genesis of SEO and the industry's pioneering days. 📈 This info-packed episode is full of marketing wisdom from a seasoned pro. Tune in, take notes, and let us know your biggest takeaways! 📝🎙️ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/443.

Starting a new business can evoke a lot of reflective questions like, "Is this really what I want? Do I have what it takes? Where do I start?" If you're in the midst of turning an idea into something more profitable, this episode of the Marketing Speak podcast with Gino Wickman is a must-listen! 🎙️ Gino, the visionary behind EOS Worldwide and the architect of EOS (Entrepreneurial Operating System), is the author of the acclaimed and top-selling book Traction: Get a Grip on Your Business, along with Get a Grip, Rocket Fuel, How to Be a Great Boss, and What the Heck is EOS? With EOS Worldwide thriving under capable leadership, Gino has shifted his focus to empowering aspiring entrepreneurs with his latest endeavor, Entrepreneurial Leap, channeling his energy into igniting their entrepreneurial journeys. 🚀 This insightful conversation is a must-listen for aspiring and experienced entrepreneurs alike. Gino shares actionable tips from his decades of experience, including conducting reverse accountability charts, leveraging the MyBiz Match tool, and adopting 10-year thinking. Don't miss these invaluable lessons to thrive as an entrepreneur! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/442.

🎙️ Watch your YouTube channel soar in growth. In the latest Marketing Speak episode with Rafeh Qazi, we explore YouTube growth and monetization strategies that can transform your marketing campaigns. Rafeh shares his incredible journey of YouTube channel growth to over 1 million subscribers and how he monetized his channel to profits of over $5 million through digital courses and high-ticket offers! 🚀 Rafeh Qazi is a true YouTube mastermind who works closely with creators to guide them to transformative growth and phenomenal success. His unique "single-take" philosophy has enabled him to produce content at lightning speed.  Rafeh drops tons of value-packed tips on how to create viral YouTube content, simplify complex topics, automate processes, find top video editors, and so much more.   Whether you're just starting on YouTube or looking to take your channel to the next level, this is an episode you can't afford to miss. Tune in now! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/441.

Optimize your marketing skills and accelerate your company's growth. In the latest Marketing Speak episode as Peter Sandeen, the “marketer's marketer,” shares his framework to create standout, resonant marketing messages. He also discusses the power of marketing essentialism — focusing only on critical elements that drive results. Peter challenges us to make bold, quick marketing decisions, yet keep the ability to optimize. Don't miss these practical, results-driven tips to grow your business today! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/440.

📣 Learn to create content and stories that matter. On this week’s episode of Marketing Speak, our guest David Meerman Scott shares his expertise and marketing wisdom. Discover how David taps into and engages with humanity to create valuable content. 🎙️🚀 David Meerman Scott is a renowned business growth strategist, advisor to many emerging companies, and an international best-selling author of 13 incredible books, including Fanocracy and The New Rules of Marketing & PR. His wisdom has been translated into 30 languages, from Arabic to Vietnamese, and his books have collectively sold nearly a million copies. Be sure to tune in to get David's brilliant insights to transform your business and leadership approach! 💼 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/439.

Simplify marketing by stripping it down to its core essentials!🎙️ This week on Marketing Speak, Tiago Faria shares his unique anti-marketing approach to simplify and build your client base. 🎧 Tiago is a seasoned business mentor in the "Help Industry" who brings a refreshing perspective to marketing. With a unique "Anti-Marketing" approach, he's on a mission to simplify the complexities of marketing and business. After eight years at the EU headquarters of Google, Tiago has distilled his knowledge into actionable strategies that focus on leveraging what you already have to grow a sustainable and enjoyable business. Discover how to tap into your audience's needs, simplify your marketing efforts, and create meaningful connections that drive results. Whether you're tired of traditional marketing methods or seeking a fresh perspective, this episode is packed with practical lessons you can apply right away. 📢 Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/438.

Learn how to leverage dashboards to simplify and scale your business growth!  This week on  Marketing Speak, we're diving deep into the world of white-glove dashboard-building with Layne Booth.  Layne is the CEO and Dashboard Expert of The Project Booth, a business growth agency that specializes in utilizing proven metrics and data to help businesses grow faster and with more clarity. Layne's strategic planning and visual dashboards allows business owners to reclaim their time, focus on their business priorities, and increase their income. In this interview, Layne shares her insightful framework to determine essential key performance indicators (KPIs) to track in your business. We cover critical topics like analyzing historical data to find your revenue sweet spot, leading vs. lagging metrics, and dashboard tools and templates to accelerate your business growth. If you want to spend less time stuck in analysis paralysis and more time focused on accelerating your business, this episode is a must-listen! You'll come away with clarity on the exact metrics you need to track, paired with an actionable game plan for implementation. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/437.

Sophisticated membership sites excel at personalized experiences. In this week's Marketing Speak episode, our guest, Micah Mitchell, joins us to share his membership insights. Micah is the CEO of Memberium, and helps power thousands of successful membership sites. 🎙 We explore the best practices to create compelling membership sites and online courses, how to leverage AI and more.  Through over a decade of consulting and speaking on memberships, Micah has helped countless site owners thrive. He's a seasoned expert who has created courses, live events, and masterminds geared toward helping membership site owners attract members and ensure their long-term success. Tune in to gain insights on member retention, certification programs, and how to tailor experiences and transform members through coaching and community! 🚀 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/436.