Marketing Speak podcast

Marketing Speak

Stephan Spencer

Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com

325 episodios

  • Marketing Speak podcast

    325: Down To Earth, Not Down and Dirty with Ross Dunn

    48:27

    Ross Dunn is the CEO of StepForth Web Marketing and Co-Founder of First.Dentist. He has been practicing SEO for over 24 years. His podcast, SEO 101 on WMR.FM, formerly Webmaster Radio, has been around for 12 years, downloaded 3 million times, and favorited by HubSpot and by Google's John Mueller. It's a treat to interview a former client and look back at all the things that we've accomplished while working together. Tune in as Ross and I cover various topics - from SEO, website redesigns, conversion, closing sales techniques, to even impostor syndrome! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/325. 
  • Marketing Speak podcast

    324: Go Big or Go Home with Jeff Hoffman

    45:17

    Jeff Hoffman is a successful entrepreneur, worldwide motivational speaker, bestselling author, and Hollywood film producer. Jeff has been part of many well-known successful startups, including Priceline.com/Booking.com, uBid.com, and more. Sending your message out there hoping people will respond positively is nerve-wracking. In today’s Marketing Speak episode, Jeff delves into one of the winning formulas of creating marketing campaigns that will get people to line up and say, “I want in.” Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/324. 
  • Marketing Speak podcast

    No te pierdas ningún episodio de Marketing Speak. Síguelo en la aplicación gratuita de GetPodcast.

    iOS buttonAndroid button
  • Marketing Speak podcast

    323: A Lifestyle You Deserve with Shanda Sumpter

    56:15

    What does freedom truly mean? According to my guest, Shanda Sumpter, freedom is spending time intimately with people and making a huge difference in the world, and making more than enough money than you could spend. Shanda Sumpter is the founder of HeartCore Business. She is passionate about helping people build businesses that don’t burn them out. She is a coach, speaker, and author. Shanda’s book is called Core Calling: How to Build a Business That Gives You a Freedom Lifestyle in 2 Years or Less! She is also the creator of the wildly popular Zone Event. You may have heard this interview on my other show, Get Yourself Optimized, but you’ll want to listen again so you can achieve your true freedom lifestyle. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/323. 
  • Marketing Speak podcast

    322: It’s About Status with Scott Eck

    59:28

    Did you know that joining the theater can teach you how to become a great leader? Today’s guest is Scott Eck, founder, and CEO of Leadership Masters. He’s helped create leadership theater experiences for Fortune 100 clients such as Coca-Cola, 3M, Boeing, State Farm, and Lockheed Martin. You may be wondering what theater has to do with leadership. It’s based on an idea called sociodrama, developed by a student of Sigmund Freud. By roleplaying key figures in high-stakes situations, Scott is able to completely immerse his students in extraordinary circumstances to help them experience the actions and behaviors of great leaders. Tune in as we explain more on Marketing Speak! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/322. 
  • Marketing Speak podcast

    321: The Role of Intuition in Marketing with Ava Carmichael

    46:34

    While digital marketing certainly requires plenty of experience and stat-checking, it helps to rely on your intuition as well. Ava Carmichael knows all about using intuition to build a personal brand and align your marketing strategy with it. Ava Carmichael is a creator, entrepreneur, brand builder, and fashion designer turned full-time digital marketer. Her clients and colleagues have called her a magician and a marketing unicorn. She uses intuition in every aspect of her life, including business and marketing. Listen to this podcast to learn more about intuition and digital marketing. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/321. 
  • Marketing Speak podcast

    320: Hacking Your Productivity with Nir Eyal

    51:38

    Ever get sucked into the social media vortex and then realize hours have gone by? You are definitely not alone! These apps are designed to get you hooked and keep you coming back for more. Today's guest is Nir Eyal, and his book, Indistractable, is about this exact topic. Nir is also the founder of two tech companies and has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. You may have already heard this interview on my other show, Get Yourself Optimized, but you’ll definitely want to listen again so you can boost your productivity even more! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/320. 
  • Marketing Speak podcast

    319: How to Master Content Marketing with Lindsey Anderson

    1:00:13

    Lindsey Anderson is a web strategy expert working with small business owners to help them grow their businesses. She is the founder and CEO of two companies: Web Impakt, a successful web development company, and Lindsey’s Web, an online resource for small business owners to learn about ranking on search engines, newsletters, analytics, social media, pay-per-click ads, websites, blogging, and more. In addition, she knows how to utilize web technologies to help small business owners achieve their dreams. What’s the difference between SEO, paid advertising, affiliate marketing, and content marketing? They all fall under the marketing umbrella, but they require unique strategies to make them work well. Our guest, Lindsey Anderson, shares the best ways to create a loyal audience through your social media platforms and emails. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/319. 
  • Marketing Speak podcast

    318: Cutting-Edge Marketing Tools with Josh Greene

    1:05:35

    Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over 20 years of experience creating and implementing digital strategies, Josh empowers top brands and individuals to shape their online presence to support their bottom line. It’s important to stay up-to-date with the best tools out there, so your company has exactly what it needs without paying extra for unnecessary features. In today's episode, Josh offers insight into how to get the most out of the latest marketing tools. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/318. 
  • Marketing Speak podcast

    317: The Latest SEO Strategies with Lily Ray

    49:26

    SEO algorithms are constantly changing, and frankly, Google’s guidelines aren’t stagnant either. So it can be hard to keep up with the latest SEO best practices. What worked well in the past might be working against you now. In today’s episode, Lily Ray talks about specific system-wide errors and how to solve them. She provides insight into Google’s quality guidelines and how to use them to your advantage. We discuss how to rank well in Google News and Google Discover. Lily also gives valuable advice for keyword research, content development, and link building. You’ll get some great tips for updating your SEO tactics and increasing your site traffic. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/317. 
  • Marketing Speak podcast

    316: Maintaining Integrity in Digital Marketing with Lauren Pawell

    41:13

    On today’s episode, my guest Lauren Pawell talks about stabilizing and scaling up a business while having marketing assets that quickly react to the markets' feedback. Lauren helps business owners and their teams generate more sales-ready leads online. She focuses on high-impact marketing efforts, so businesses don't waste time or money on tactics that will not drive accurate results. Case in point, she generated over $262,000 in sales for a client using only nine emails. If you’re looking to generate more leads, this Marketing Speak jam-packed session is for you. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/316. 

Descubre los mejores podcast en la aplicación gratuita de GetPodcast.

Suscríbete a tus podcast favoritos, escucha episodios cuando estés sin conexión y déjate sorprender por las recomendaciones personalizadas.

iOS buttonAndroid button