Ep #364: Lessons from 10 Years in Business: Identity Matters When Selling

What does it take to sell life coaching? In this episode, I share an essential truth about making money as a coach from my How to Sell Life Coaching training. Before the strategies, before the actions, and before the how, who you are being when you sell coaching determines everything about your results.   I walk you through the three identities you must develop to sell life coaching well: coach, leader, and entrepreneur. You will also hear how to apply each identity in a practical way so you can sign clients with confidence. I share examples from my own journey of learning to take myself seriously as a coach, lead by example, and approach my business like a real business long before I had the results to prove it. If you want to understand what actually creates success in this industry, this lesson will show you the foundation.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!   

What would happen if you shifted your focus from "I need to make money" to "I need to create value"?   In this episode, I'm sharing one of the most transformational lessons from my decade in business: The amount of money you make is the direct result of the value you create. This a principle that has guided every single action I take, every coaching session, and every move I make. Tune in to learn why the gift of value is always for you first, and how this mindset shift will transform not just your bank account, but your entire approach to business.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!     

What if there's no such thing as the perfect offer? In this episode, I'm kicking off a special series where I'll share the top lessons I've learned from 10 years in business and $45 million of coaching sold.. These lessons have shaped how I approach business, sales, and offers, and they've made a huge difference in my success over the years.   Today, I'm sharing the first lesson that has been foundational to everything I do: there is no "right" offer; only the offer you make right. You'll hear why compromising your desires to make a sale leads to frustration and less money, and how to sell anything when you're truly aligned with your offer. I'll also share real examples from my own journey, including how I overcame doubts about what I was offering and learned to sell with full confidence, even when the industry was telling me to offer something else.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k! 

What happens when you're getting closer to your goal deadline, but the results still haven't shown up? Most coaches start to lose belief and grab for the comfort of certainty, even if that certainty is failure. But the ability to hold uncertainty without quitting is one of the most important skills you'll ever build in business.   In this episode, I share what it means to develop uncertainty tolerance, a concept I teach inside my Revenue Challenge, 200k Mastermind, and 2 Million Dollar Group. You'll learn why your brain prefers the safety of a predicted failure over the discomfort of not knowing, and how this pattern shows up from the very beginning of your coaching journey, all the way to scaling to millions. I also share real examples from my own business of how holding uncertainty led to breakthroughs that changed everything.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k! 

When your business needs money quickly, do you believe you can create it? Most entrepreneurs wait for the right timing or more proof before taking action, but revenue is created through belief, not delay. In this episode, I share how to approach money creation as a skill you can use anytime, with the same calm confidence you bring to serving clients.   The Revenue Challenge is about proving what's possible in 30 days. It teaches you to move from worry into clear decisions, from pressure into focus, and from hesitation into action. I explain how to shorten the gap between needing money and creating it, and why this mindset is essential whether you are making your first thousand dollars or your first million. You'll also hear real-life examples from my own experience and my students' journeys. If you're ready to see how much power you already have to create results on purpose, this Revenue Challenge will show you how to start now.   If you're ready to create money in the next 30 days, learn more and sign up for The Revenue Challenge: https://staceyboehman.com/revenuechallenge/   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k! 

What would change in your business if you could create money on demand in the next 30 days? When you stop waiting for proof and start choosing to create, your default response to money needs shifts from anxiety to clear action. In this episode, I return from maternity leave and invite you into The Revenue Challenge so you can experience what happens when you put a finite time frame on a specific result and commit to seeing it through.   The Revenue Challenge is a focused 30 day container I have run 14 times with my Mastermind students, and it works at every level. I walk you through setting a goal your brain can take seriously, building a simple value plan, and selling in clean service energy. If you are ready to end the cycle of setting goals, missing them, and quitting, this challenge gives you the structure to generate revenue on purpose and the mindset to do it again.   If you're ready to create money in the next 30 days, learn more and sign up for The Revenue Challenge: https://staceyboehman.com/revenuechallenge/   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k! 

Are you putting pressure on yourself to pick a niche before you're ready? Many coaches believe they can't succeed without specializing, but that's simply not true. In this episode, I explain how to sell general life coaching with confidence and why it's one of the best ways to strengthen your skills. You'll hear examples of coaches with thriving businesses who work with clients on everything from business goals to relationship challenges, proving that general life coaching can be both valuable and profitable.   I share why selling general life coaching is a powerful opportunity to master the foundational tools of coaching. You'll learn how to talk about your offer in a way that creates clarity, not confusion, and why your energy, not your niche, is what attracts clients. If you're ready to stop overthinking your niche and start selling the value of coaching itself, this episode is for you.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k! 

Are you waiting for social media engagement or a booked consult before believing a client could hire you today? When your confidence depends on likes and comments, you ride an exhausting cycle that limits what's possible. This episode explores why perceived interest isn't always proof of success and how to believe in results long before you see evidence.   In this episode, I challenge the habit of letting engagement decide your effort. You will also hear stories from coaches who signed clients out of nowhere, and the beliefs that helped them do it. These examples will remind you that your most serious buyers might be the ones you never see, and that it's always working when you keep showing up and doing the work.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k! 

Do you resist coaching even when you know it could change everything for your business? Most people, coaches included, struggle to receive guidance in a way that actually produces growth. When someone starts exploring your thoughts and beliefs, it can trigger defensiveness, anger, or a sense of unsafety. Your brain is just doing its job, trying to protect you by keeping you the same, but the most courageous move is leaning into the discomfort and staying open to the process.   In this episode, I share how to increase your coachability and turn every interaction into maximum value. I walk through the mindset shifts and practical approaches that transformed me from a resistant client into what I call a value-receiving machine. If you want to get the most from your programs, your masterminds, or any coaching you receive, this episode will show you how. I also share examples from my own journey, including early experiences of extreme resistance and the strategies I now use to extract breakthroughs from every coaching opportunity.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k! 

When you invest in your business, are you getting the most out of it? Many entrepreneurs focus on what the investment might give them instead of what they bring to it, leaving huge potential untapped. The difference between a good return and a radical return isn't the amount spent; it's how fully you show up, how fanatically you engage with the coaching, and how you take ownership of your results.   In this episode, I share what it looks like to be a radical student and how that mindset produces 10X returns. You'll also discover the specific behaviors that separate radical students from those who barely break even. From overcoming fear and discomfort to leveraging every ounce of coaching, I outline the strategies that ensure your investments don't just pay off; they transform your business. If you want to get the absolute most from every dollar, every call, and every learning opportunity, this episode is for you.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!