Maestro on the Mic podcast

MOTM #703: Messaging 101: Congruency Over Cleverness

9/2/2026

Maestro on the Mic

0:00

23:42

You don’t need cutesy names or clever word play to sell your products, you need congruent marketing. Having an alliterative product name doesn’t matter if your services don’t solve your clients’ problems, if you can’t communicate why your product matters, or if you can’t connect to the values of the people you’re trying to serve. […]

Otros episodios de "Maestro on the Mic"

MOTM #707: Promoting Your Business When the World Is on Fire
hace 15 horas
19:32
The world is on fire, yet here we are posting about our little internet businesses. It can feel awkward and incongruent to just keep posting about your offers while shit is falling down around us, but what else is there to do? If you’re like me, you’re here to make an impact in one way […]
MOTM #706: Is Instagram Dead?
2/3/2026
14:28
Posting on Instagram is like playing the slots in Vegas—if you’re expecting to win anything substantial, you’re gonna have a bad time. The algorithms are constantly changing, so trying to understand or gamify it is a losing battle. What did well before won’t do well now, and it probably won’t do well later… until it […]
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MOTM #705: Remember How Your Audience Consumes Content
23/2/2026
15:09
Sometimes in the process of making content, we can forget about where and how our audiences are consuming content in the first place. People will always be going at their own pace—it’s not our job to push them to be ready for us, but for us to be ready for them whenever the time is […]
MOTM #704: The Online Business Exit: Knowing When to Shut It Down
16/2/2026
16:02
Starting an online business doesn’t mean you have to run one forever. I’m big on each of living our best lives. If living your best life means running a business, then great, I can help with that! But, if living your best life means stopping your business (forever or just for a while) then you […]
MOTM #703: Messaging 101: Congruency Over Cleverness
9/2/2026
23:42
You don’t need cutesy names or clever word play to sell your products, you need congruent marketing. Having an alliterative product name doesn’t matter if your services don’t solve your clients’ problems, if you can’t communicate why your product matters, or if you can’t connect to the values of the people you’re trying to serve. […]
MOTM #702: What to Expect When You Start Speaking Up Online
2/2/2026
26:14
With everything going on in the world and in the US right now, we need more people speaking up. Speaking up and speaking out feels scary and difficult, but it doesn’t have to. There will always be pushback from the people that benefit from the current systems of power, but you’re a good person, and […]
MOTM #701: Is Online Business Just an MLM?
26/1/2026
17:55
In an MLM (or any pyramid scheme for that matter) most people are losing money, and only those at the very top stand to gain anything. Is online business the same thing? It certainly can be! When money is made by selling the idea of money, shit gets sticky. And while financial success isn’t guaranteed […]
MOTM #700: Get More Followers (with a Twist)
19/1/2026
20:39
If you want more followers, you need to be a leader. Look, we’re in an epidemic of cowardice so when someone has the gall to stand for something, they stand out. When I look around at the current “leadership” online—and in the “real” world for that matter—there are no morals and no integrity to be […]
MOTM #699: A New Direction for the Mafia
12/1/2026
27:09
The Maestro Mafia is getting an update and by that I mean that it’s mostly staying the same—we’re just doubling down on everything that makes the Mafia so special. Building a business is overwhelming, isolating, and scary and the Mafia has been the kind of support space that business owners in the trenches need. 2026 […]
MOTM #698: What if You Made It Affordable?
5/1/2026
15:59
Every online business coach out there will tell you to raise your prices, so let me be the one to tell you that there’s nothing wrong with keeping your prices affordable. You can raise your prices if you want, but it’s not the only way. Just make sure whatever your prices are, they’re not so […]

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