RAMS SQUAD SHOW: HORRIBLE LOSS as HUGE COMEBACK falls short in 27-24 MNF loss to Falcons in Atlanta

Michael Brockers, Gavin Carlson and Doug McKain break down a SHOCKINGLY BAD performance from the Los Angeles Rams in a 27-24 loss to the Atlanta Falcons on Monday Night Football before discussing Week 18, the NFC Playoff Picture, and how the Rams would fare against the Seattle Seahawks, Philadelphia Eagles, San Francisco 49ers and Chicago Bears in potential playoff matchups. Follow Gavin on X: @GavinCarlson_Follow Doug on X: @DMAC_LAFollow Brock on X: @MichaelBrockersFollow the show on Twitter: @LockedOnRams Follow & Subscribe on all Podcast platforms…🎧 https://link.chtbl.com/LORams?sid=You... Locked On NFL League-Wide: Every Team, Fantasy, Draft & More🎧 https://linktr.ee/LockedOnNFL Support Us By Supporting Our Sponsors!  Rocket MoneyTake control of your finances and cancel your unwanted subscriptions with Rocket Money.Go to https://RocketMoney.com/LOCKEDON today. Aura FramesFor a limited time, save on the perfect gift by visiting https://AuraFrames.com to get $35 off Aura’s best-selling Carver Mat frames - named #1 by Wirecutter - by using promo code LOCKEDON at checkout. FanDuelIf you want to be right in the middle of the action this season, visit FanDuel.com and place your NFL live bets all season long. PrizePicksDownload the PrizePicks app today and use code LOCKEDONNFL to get $50 in lineups after you play your first $5 lineup.Click Here: https://prizepicks.onelink.me/LME0/LOCKEDONNFL GametimeDownload the Gametime app, create an account, and use code LOCKEDONNFL for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

D-Mac reacts to the Rams being eliminated from NFC West contention and breaks down how the Rams can finish with the fifth seed in the NFC and why it's so important that they do. Plus, what else the Rams have to play for in the final two games, and key injury updates, and more! Follow on X: @DMAC_LAFollow on X: @TravisRodgersFollow the show on Twitter: @LockedOnRams Follow & Subscribe on all Podcast platforms…🎧 https://link.chtbl.com/LORams?sid=You... Locked On NFL League-Wide: Every Team, Fantasy, Draft & More🎧 https://linktr.ee/LockedOnNFL Support Us By Supporting Our Sponsors! UpworkVisit Upwork.com right now and post your job for free to connect with top talent and grow your business today! Skylight CalendarRight now, Skylight is offering our listeners $30 off their 15 inch Calendars by going to Skylightcal.com/NFL. Amazon Fire TV Stick 4kDid you know your Fire TV is also an Xbox? Turn any TV into your gaming and entertainment hub with Fire TV Stick 4K devices — no console required. Head to Amazon.com/firetvlockedon to get started. Xbox Game Pass Ultimate subscription and compatible controller required. GametimeDownload the Gametime app, create an account, and use code LOCKEDONNBA for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONNFL at monarchmoney.com for 50% off your first year. FanDuelRight now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Travis and Locked on Falcons host, Aaron Freeman break down the Rams week 17 matchup vs. the Atlanta Falcons. Key matchups, storylines, and more! Follow on X: @DMAC_LAFollow on X: @TravisRodgersFollow the show on Twitter: @LockedOnRams Follow & Subscribe on all Podcast platforms…🎧 https://link.chtbl.com/LORams?sid=You... Locked On NFL League-Wide: Every Team, Fantasy, Draft & More🎧 https://linktr.ee/LockedOnNFL Support Us By Supporting Our Sponsors! UpworkVisit Upwork.com right now and post your job for free to connect with top talent and grow your business today! Skylight CalendarRight now, Skylight is offering our listeners $30 off their 15 inch Calendars by going to Skylightcal.com/NFL. Amazon Fire TV Stick 4kDid you know your Fire TV is also an Xbox? Turn any TV into your gaming and entertainment hub with Fire TV Stick 4K devices — no console required. Head to Amazon.com/firetvlockedon to get started. Xbox Game Pass Ultimate subscription and compatible controller required. GametimeDownload the Gametime app, create an account, and use code LOCKEDONNBA for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONNFL at monarchmoney.com for 50% off your first year. FanDuelRight now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

D-Mac and Travis break down the latest Rams news including the Rams losing a special teams player that they used precious draft capital on. Next, what is the Rams path to hosting a home playoff game. Plus, do the Rams have a leadership issue, and more! Follow on X: @DMAC_LAFollow on X: @TravisRodgersFollow the show on Twitter: @LockedOnRams Follow & Subscribe on all Podcast platforms…🎧 https://link.chtbl.com/LORams?sid=You... Locked On NFL League-Wide: Every Team, Fantasy, Draft & More🎧 https://linktr.ee/LockedOnNFL Support Us By Supporting Our Sponsors! UpworkVisit Upwork.com right now and post your job for free to connect with top talent and grow your business today! Skylight CalendarRight now, Skylight is offering our listeners $30 off their 15 inch Calendars by going to Skylightcal.com/NFL. Amazon Fire TV Stick 4kDid you know your Fire TV is also an Xbox? Turn any TV into your gaming and entertainment hub with Fire TV Stick 4K devices — no console required. Head to Amazon.com/firetvlockedon to get started. Xbox Game Pass Ultimate subscription and compatible controller required. GametimeDownload the Gametime app, create an account, and use code LOCKEDONNBA for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONNFL at monarchmoney.com for 50% off your first year. FanDuelRight now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Travis and D-mac break down the latest Rams news including an update on injured wide receiver Davante Adams. Plus, how the Rams can still get the 1-seed in the NFC and overcome their brutal loss to the Seahawks, Plus, will the Rams regret trading their 2025 first round pick to the Falcons, and more! Follow on X: @DMAC_LAFollow on X: @TravisRodgersFollow the show on Twitter: @LockedOnRams Follow & Subscribe on all Podcast platforms…🎧 https://link.chtbl.com/LORams?sid=You... Locked On NFL League-Wide: Every Team, Fantasy, Draft & More🎧 https://linktr.ee/LockedOnNFL Support Us By Supporting Our Sponsors! UpworkVisit Upwork.com right now and post your job for free to connect with top talent and grow your business today! Skylight CalendarRight now, Skylight is offering our listeners $30 off their 15 inch Calendars by going to Skylightcal.com/NFL. Amazon Fire TV Stick 4kDid you know your Fire TV is also an Xbox? Turn any TV into your gaming and entertainment hub with Fire TV Stick 4K devices — no console required. Head to Amazon.com/firetvlockedon to get started. Xbox Game Pass Ultimate subscription and compatible controller required. GametimeDownload the Gametime app, create an account, and use code LOCKEDONNBA for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONNFL at monarchmoney.com for 50% off your first year. FanDuelRight now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

D-Mac breaks down the news that the Rams have fired Special Teams coordinator Chase Blackburn, and why the Rams have picked the right guy to take over his role. Next, an updated path to the Rams getting the 1-seed, and a first round bye. Plus, Puka Nacua fined by the NFL, and more! Follow on X: @DMAC_LAFollow on X: @TravisRodgersFollow the show on Twitter: @LockedOnRams Follow & Subscribe on all Podcast platforms…🎧 https://link.chtbl.com/LORams?sid=You... Locked On NFL League-Wide: Every Team, Fantasy, Draft & More🎧 https://linktr.ee/LockedOnNFL Support Us By Supporting Our Sponsors! UpworkVisit Upwork.com right now and post your job for free to connect with top talent and grow your business today! Skylight CalendarRight now, Skylight is offering our listeners $30 off their 15 inch Calendars by going to Skylightcal.com/NFL. Amazon Fire TV Stick 4kDid you know your Fire TV is also an Xbox? Turn any TV into your gaming and entertainment hub with Fire TV Stick 4K devices — no console required. Head to Amazon.com/firetvlockedon to get started. Xbox Game Pass Ultimate subscription and compatible controller required. GametimeDownload the Gametime app, create an account, and use code LOCKEDONNBA for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONNFL at monarchmoney.com for 50% off your first year. FanDuelRight now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

CHOKE: Rams Collapse in Heartbreaking Loss vs. Seahawks! How Rams Can Get 1-Seed, Puka vs. Refs! Follow on X: @DMAC_LAFollow on X: @TravisRodgersFollow the show on Twitter: @LockedOnRams Follow & Subscribe on all Podcast platforms…🎧 https://link.chtbl.com/LORams?sid=You... Locked On NFL League-Wide: Every Team, Fantasy, Draft & More🎧 https://linktr.ee/LockedOnNFL Support Us By Supporting Our Sponsors! UpworkVisit Upwork.com right now and post your job for free to connect with top talent and grow your business today! Skylight CalendarRight now, Skylight is offering our listeners $30 off their 15 inch Calendars by going to Skylightcal.com/NFL. Amazon Fire TV Stick 4kDid you know your Fire TV is also an Xbox? Turn any TV into your gaming and entertainment hub with Fire TV Stick 4K devices — no console required. Head to Amazon.com/firetvlockedon to get started. Xbox Game Pass Ultimate subscription and compatible controller required. GametimeDownload the Gametime app, create an account, and use code LOCKEDONNBA for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONNFL at monarchmoney.com for 50% off your first year. FanDuelRight now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Michael Brockers, Gavin Carlson and Doug McKain TRY TO MAKE SENSE of the Los Angeles Rams' blown 16-point 4th-quarter lead and OT loss to the Seattle Seahawks before DEBATING its implications on the NFC Playoff Picture and discussing Puka Nacua's recent controversies. Follow Gavin on X: @GavinCarlson_Follow Doug on X: @DMAC_LAFollow Brock on X: @MichaelBrockersFollow the show on Twitter: @LockedOnRams Follow & Subscribe on all Podcast platforms…🎧 https://link.chtbl.com/LORams?sid=You... Locked On NFL League-Wide: Every Team, Fantasy, Draft & More🎧 https://linktr.ee/LockedOnNFL Support Us By Supporting Our Sponsors!   Aura FramesFor a limited time, save on the perfect gift by visiting https://AuraFrames.com to get $35 off Aura’s best-selling Carver Mat frames - named #1 by Wirecutter - by using promo code LOCKEDON at checkout. FanDuelIf you want to be right in the middle of the action this season, visit FanDuel.com and place your NFL live bets all season long. PrizePicksDownload the PrizePicks app today and use code LOCKEDONNFL to get $50 in lineups after you play your first $5 lineup.Click Here: https://prizepicks.onelink.me/LME0/LOCKEDONNFL GametimeDownload the Gametime app, create an account, and use code LOCKEDONNFL for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Travis is joined by Locked On Seahawks host Corbin K. Smith to preview the Rams vs. Seahawks week 16 matchup, and more! Follow on X: @DMAC_LAFollow on X: @TravisRodgersFollow the show on Twitter: @LockedOnRams Follow & Subscribe on all Podcast platforms…🎧 https://link.chtbl.com/LORams?sid=You... Locked On NFL League-Wide: Every Team, Fantasy, Draft & More🎧 https://linktr.ee/LockedOnNFL Support Us By Supporting Our Sponsors! UpworkVisit Upwork.com right now and post your job for free to connect with top talent and grow your business today! Skylight CalendarRight now, Skylight is offering our listeners $30 off their 15 inch Calendars by going to Skylightcal.com/NFL. Amazon Fire TV Stick 4kDid you know your Fire TV is also an Xbox? Turn any TV into your gaming and entertainment hub with Fire TV Stick 4K devices — no console required. Head to Amazon.com/firetvlockedon to get started. Xbox Game Pass Ultimate subscription and compatible controller required. GametimeDownload the Gametime app, create an account, and use code LOCKEDONNBA for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONNFL at monarchmoney.com for 50% off your first year. FanDuelRight now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

D-Mac and Travis react to Puka Nacua causing a distraction leading up to the Rams biggest game of the season. Plus an update on Davante Adams, and more! Follow on X: @DMAC_LAFollow on X: @TravisRodgersFollow the show on Twitter: @LockedOnRams Follow & Subscribe on all Podcast platforms…🎧 https://link.chtbl.com/LORams?sid=You... Locked On NFL League-Wide: Every Team, Fantasy, Draft & More🎧 https://linktr.ee/LockedOnNFL Support Us By Supporting Our Sponsors! UpworkVisit Upwork.com right now and post your job for free to connect with top talent and grow your business today! Skylight CalendarRight now, Skylight is offering our listeners $30 off their 15 inch Calendars by going to Skylightcal.com/NFL. Amazon Fire TV Stick 4kDid you know your Fire TV is also an Xbox? Turn any TV into your gaming and entertainment hub with Fire TV Stick 4K devices — no console required. Head to Amazon.com/firetvlockedon to get started. Xbox Game Pass Ultimate subscription and compatible controller required. GametimeDownload the Gametime app, create an account, and use code LOCKEDONNBA for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONNFL at monarchmoney.com for 50% off your first year. FanDuelRight now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.