LinkedIn Thought Leader Ads Explained for Enterprise B2B Teams

✨ Dive into our latest exploration on one of the biggest shifts happening in B2B LinkedIn advertising today, the move from brand-first marketing to people-first strategies through Thought Leader Ads. From understanding how Thought Leader Ads actually work to choosing the right internal advocates and building scalable content processes, this episode is your go-to resource for improving performance and efficiency on LinkedIn.📝Special Episode Links:Thought Leader AdsBook a Consultation with Speedwork🔑 Key Takeaways:Learn how to build thought leader ads that create engagement and are cost-efficient.How engagement rate and dwell time impact LinkedIn ad performance and overall campaign costs.Learn how enterprise teams can identify internal thought leaders, build repeatable posting processes, and the practical content formats that drive results.Discover strategies for combining Thought Leader Ads with company page campaigns for stronger conversion outcomes.🕒 Timestamps:0:23 - The most important shifts happening in B2B marketing2:20 - Platform challenges: declining organic reach & rising costs3:13 - What Thought Leader Ads are and how they differ from company ads5:20 - Why engagement signals matter in LinkedIn’s algorithm8:03 - Why audiences trust people more than brands10:00 - Using Thought Leader Ads across the funnel11:19 — Case studies, retargeting, and offer-driven campaigns12:54 - Combining thought leader and company page ads13:58 - Full-funnel strategy and long-term nurturing16:14 - Building thought leaders engine20:25 - Content creation formats and best practices23:55 - Posting workflows and execution strategies26:12 - Leveraging Thought Leader Ads in sales alignment29:12 - Q&A about Thought Leader Ads​~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

✨ In this special Holiday Q&A episode, Anthony Blatner breaks down what really happens to LinkedIn ads performance during December and how marketers should think about Q1 success before the new year even starts. From holiday season benchmarks and budget pacing to awareness measurement, attribution challenges, and creative fatigue, this episode provides expert-level clarity for B2B marketers responsible for driving pipeline growth, establishing brand authority, and enhancing executive visibility.Whether you’re deciding how hard to push in December or planning a stronger Q1, this episode will help you make smarter, data-backed decisions on LinkedIn ads.📝Special Episode Links:Connect with Anthony Blatner on LinkedInChabelli Souza on LinkedInBook a Consultation with Speedwork🔑 Key Takeaways:What actually happens to CPMs, CPLs, and conversions during the holidays—and why December performance isn’t “broken.”How to keep campaigns active while warming audiences for a high-performing Q1The real impact of awareness budgets and how to measure brand influence beyond UTMsWhy self-reported attribution is critical for understanding the dark funnelHow to talk to CMOs about fixing attribution and data tracking without losing buy-inSmart budget allocation between cold, warm, and retargeting audiencesWhen to refresh creatives, monitor ad fatigue, and introduce new offersHow (and when) predictive audiences actually work on LinkedIn🕒 Timestamps:0:00 – Welcome to LinkedIn Ads Radio + Holiday Q&A1:15 – The state of LinkedIn ads in December2:39 – Holiday performance trends: CPMs, CPLs, and conversions4:47 – Measuring awareness and brand impact in the dark funnel6:47 – Self-reported attribution and LinkedIn attribution report9:21 – Convincing CMOs to prioritize data and attribution fixes12:40 – What to do when LinkedIn ads slow down in December14:47 – Front-loading budgets and adjusting spend during the holidays16:26 – Balancing brand and performance campaigns in competitive markets20:50 – Creative fatigue, frequency benchmarks, and refresh timelines22:33 – Predictive audiences: when they help and when they hurt 24:18 – Thought leadership and 2026 planning content strategies~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 LinkedIn: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

✨ In this episode, we're joined by Tanner Stolte, Senior Enterprise Client Solutions at LinkedIn, for an inside look at what's really happening behind the platform. From making the leap from agency life to working inside LinkedIn, to enterprise-level strategies, attribution, AI, and emerging ad formats, this episode is packed with practical insights every LinkedIn advertiser needs to hear.📝Special Episode Links:Tanner Stolte on LinkedInBook a Consultation with Speedwork🔑 Key Takeaways:How enterprise advertisers prove value using revenue attribution, influence reports, and share-of-wallet modelingWhy a full-funnel strategy (brand + demand) is no longer optional, especially in professional servicesHow Thought Leader Ads and personalization are reshaping LinkedIn performance benchmarksPractical ways to use LinkedIn reports to support internal buy-in from CMOs and CFOsWhere AI actually helps today and where human strategy still matters most🕒 Timestamps:0:00 – Welcome to LinkedIn Ads Radio & meet Tanner Stolte3:13 – Tanner's role at LinkedIn & the shift from agency to enterprise6:13 – Agency vs. enterprise strategy: what really changes9:56 – LinkedIn ROI beyond last-click attribution11:34 – New strategies and trends on LinkedIn14:07 – Proving value of LinkedIn with Revenue Attribution Reports, deal-level insights & realistic ROI modeling19:51 – Multi-measurement tools & third-party attribution platforms23:20 – Why brand matters more than ever in B2B LinkedIn strategies26:00 – Thought Leader Ads: performance impact and enterprise adoption28:06 – AI in LinkedIn Ads: productivity wins and real-world use cases32:11 – Ads personalization: what's working and how to test it36:26 – How to get the most value from your LinkedIn rep39:34 – What Tanner is excited about heading into 2026We're hiring! Careers - Speedwork Multiple openings for LinkedIn Ads and LinkedIn Social roles.LinkedIn Ads End of Year Guide: LinkedIn Ads for SaaS: End-of-Year Guide - Speedwork~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 LinkedIn: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

✨ In this episode, we are joined by Kaila Vander Horn, the brain behind the social department at Speedwork, to dive deep into the organic side of LinkedIn. From content strategies and video trends to how organic content and paid tactics work hand-in-hand, this episode is your go-to resource for actionable tips for boosting visibility and engagement on LinkedIn.📝Special Episode Links:Kaila Vander Horn on LinkedInBook a Consultation with Speedwork13 Tips for Compelling B2B Video Content on LinkedIn (Plus Bonus Resources!)🔑 Key Takeaways:LinkedIn's organic reach is shifting: Company pages have decreased visibility, while personal profiles are rising in engagement.Why organic supports (and saves) your paid strategy.LinkedIn is actively pushing video content. Start simple with vertical selfie-style videos using your phone; authenticity wins!Ways to use organic content to warm up your audience, build trust, and drive traffic to your company page, then retarget with ads for better conversion rates at a lower cost.🕒 Timestamps:0:34 – Meet Kaila Vander Horn & her journey into LinkedIn Organic2:32 – What's not working: Boring content and long intros3:38 – Who's a good fit and not a good fit to use LinkedIn Organic 6:14 – LinkedIn goes all-in on video content8:05 – How to start with low-production, high-value selfie videos9:37 – Authenticity vs. AI-generated content10:46 – Kaila's content strategy process for a brand side and personal profile13:19 – The LinkedIn content funnel explained15:03 – Why organic supports (and saves) your paid strategy17:44 – LinkedIn algorithm and the role of personal profiles vs. company pages19:49 – Cadence and timing: How often should you post?24:31 – LinkedIn algorithm changes and post longevity26:20 – Tips for writing content that speaks directly to your audience29:38 – Boosting dead posts, why hashtags are dead, and how to handle links32:46 – Final thoughts + where to find Kaila~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:Learn more more about the Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/For more engaging content, make sure to like, share, and subscribe!

In this conversation, experts Anthony Blatner and Tanner Stolte discuss strategies for optimizing LinkedIn ads, focusing on cost reduction, effective targeting, and the importance of social proof.They explore how to leverage social proof through testimonials and case studies, the role of video content, and the benefits of thought leadership ads. The discussion also covers new features in LinkedIn advertising, including predictive audiences and attribution tools, providing insights into the future of B2B marketing on the platform.Chapters00:00 - Introduction to Supercharging LinkedIn Ads04:59 - Optimizing Audience Targeting Strategies11:04 - Leveraging Social Proof in LinkedIn Ads30:00 - The Importance of Dwell Time in Ads35:36 - The Role of Social Proof in Marketing41:26 - Document Ads: An Underutilized Tool48:12 - Predictive Audiences: Enhancing Targeting Strategies54:13 - Attribution: Proving the Value of Ads-

In this episode, I join Dave G. on the Exit Five Podcast to go deep on what’s working right now in LinkedIn Ads—both paid and organic.We cover everything from the overlooked power of creative consistency to making Thought Leader Ads a growth engine, especially for niche B2B audiences. You'll hear how to build brand memory, warm up cold leads, and run full-funnel strategies even with small budgets.Whether you're trying to grow a newsletter, improve ad ROI, or just stop guessing with your LinkedIn strategy, this episode is packed with actionable insights.(00:00) - - Intro to Anthony Blatner(08:31) - - Focusing on LinkedIn and Future Expansion(11:56) - - Effective Social Media Advertising and Organic Content(15:20) - - The Overlooked Importance of Creative Content in Advertising(17:28) - - Targeting Personas with Top-of-Funnel Ads(23:48) - - Creating Unique and Targeted Content: Pros and Cons(25:04) - - Lead Generation Strategies for Small Budgets(29:17) - - Effective Funnel Strategies for Small Budgets(32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter(37:39) - - Building Long-Term Memory with Consistent Branding in Marketing(40:00) - - The Power of Narrow Focus for Audience Growth(43:07) - - Content Planning Based on Sales Cycle Length(44:56) - - Connecting with Anthony Blatner on LinkedIn👉 If you're serious about B2B growth on LinkedIn, you don’t want to miss this one.--Learn more more about the LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

In this episode, I flip the mic and take the guest seat as Mony Chhim interviews me about one of the most powerful developments in B2B advertising right now—LinkedIn Thought Leader Ads.We break down what makes this new format a game-changer for B2B marketers, how it helps brands build authentic connections, and why it’s driving better engagement at lower costs. I share real examples of how we use thought leader ads across the funnel for our clients at Speedwork Social—from awareness to conversion.We also dive into other high-performing LinkedIn ad formats like Message Ads and Conversation Ads, the importance of tight CRM integration, and how to get better attribution with LinkedIn’s Conversions API.If you're looking to improve your LinkedIn Ads performance and stay ahead of the curve, this episode is packed with tactical insight.0:05 Introduction1:07 Thought Leader Ads Unveiled3:17 Full Funnel Strategy Insights7:25 Importance of Dwell Time9:00 Webinar Best Practices11:12 Crafting Effective Posts17:21 Content Strategy for Funnels23:28 Exploring Message Ads27:58 Conversion Tracking Techniques--Learn more more about the Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

✨ Dive into our latest exploration, where we uncover LinkedIn prospecting strategies and best practices with Darren Whitmer from the messaging department of Speedwork. From insightful techniques of outbound messaging campaigns to actionable creative prospecting strategies, this episode is your go-to source for powering up your LinkedIn outbound marketing success.📝Special Episode Links:Darren Witmer on LinkedInDarren Witmer’s emailSpeedwork Free Consultation CallLinkedin Sales NavigatorAccount-Based Marketing on LinkedIn🔑 Key Takeaways:LinkedIn is an ideal platform for prospecting compared to traditional email, with 100% deliverability and higher visibility of the messages being sent.LinkedIn messaging can serve as a testing ground for refining offers and finding your ideal audience.Ways to integrate LinkedIn ads and messaging for a multi-layered outreach strategy.🕒 Timestamps:0:30 - Introduction to Darren Witmer4:04 - Understanding LinkedIn outbound messaging campaigns5:55 - Identifying the right audience for LinkedIn prospecting9:00 - Avoiding common pitfalls in LinkedIn messaging12:22 - Using Sales Navigator for effective targeting14:08 - The value of ABM strategies on LinkedIn16:53 - Why LinkedIn messaging outperforms email for visibility and engagement18:46 - Creative LinkedIn strategies: Alumni plays and niche market campaigns24:25 - Combining ads and prospecting for a seamless outreach strategy27:50 - Ways ads and prospecting work together30:54 - Empowering sales teams with LinkedIn prospecting tools34:31 - The grunt work of prospecting37:48 - Connect and reach out to Darren Witmer~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover everything in the world of LinkedIn video ads! From strategic insights and technical tips for effectively leveraging video ads to creative video ad ideas to measurement and optimization, this episode is your go-to source for planning and strategically creating your LinkedIn video ads.📝Special Episode Links:Video Ad on LinkedInBest Practices for Video AdsRetargeting for LinkedIn AdsLinkedIn’s Dwell TimeDescript: Video EditorCanvaWe are Hiring! Be part of Speedwork🔑 Key Takeaways:Understand the strategic applications of LinkedIn video ads, which are ideal for product demonstrations and tutorials but less effective for driving traffic or leads.Learn the importance of technical specifications, like recommended video lengths and the impact of thumbnails and captions on viewer engagement.Explore the common video ad pitfalls, functionality, and user experience.🕒 Timestamps:1:01 - New Companies Tab in LinkedIn Campaign Manager 2:46 - Retarget by Conversions API Data3:35 - Video Prioritization on LinkedIn5:05 - When Does Video Ad Work Best7:41 - Common Video Ad Pitfalls10:29 - Top 3 Uses of Video Ad14:43 - Technical Components of Video Ad on LinkedIn15:58 - Pros and Cons of Video Ad on Mobile & Desktop17:46 - Video Duration and File Size Limits20:56 - Chargeable Clicks on Video Ad21:54 - Personalized the Video Ad with a Thumbnail & Captions24:16 - Functionality of Video Ad: Mobile Viewing Experience & Video Looping25:56 - Creative Strategy on Video Ad27:27 - Great Video Ad Ideas29:20 - Video Editor for Non-Video Editor30:00 - Measurement Analysis and Optimization32:43 - Episode Recap~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth.📝Special Episode Links:LinkedIn Text AdsLinkedIn Spotlight AdsLinkedIn Followers AdsLinkedIn Marketing Lab CertificationLinkedIn Certified Marketing Insider ExpertsLinkedIn LinkedIn Audience Network (LAN)🔑 Key Takeaways:Learn how to leverage text and dynamic ads to achieve some of the lowest CPMs on LinkedIn.Understand how to use text and spotlight ads effectively to increase brand visibility and engagement.Discover best practices and tips for optimizing your LinkedIn ad campaigns for maximum impact.🕒 Timestamps:0:13 - Overview of Text and Dynamic Ad Formats or “Spotlight Ads”0:37 - What’s New on the LinkedIn platform1:38 - LinkedIn Beta Testing LAN-only campaigns2:51 - Additional thought leader ad metrics3:14 - Introduction to Text and Dynamic Ads4:09 - Text ads components4:41 - Spotlight or Dynamic ads components 8:34 - 2 subtype of Dynamic ads10:40 - Pros of Using Text and Dynamic Ads14:55 - Cons of Using Text and Dynamic Ads17:48 - Tips and Best Practices for Text and Dynamic Ads22:12 - Wishes for LinkedIn Ads enhancements~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/For more engaging content, make sure to like, share, and subscribe!