373: The Classical Marketing Book with Anthony Tasgal

On this episode of LID Radio Podcast, we're joined by Ivan Yong to talk about his latest book, Pandora’s Pivot: A Primer for Leading in an AI-Driven World.   About Ivan Yong  Ivan Yong is an author, engineer, organizational psychologist, coach and researcher who possesses a rare blend of technical expertise and business acumen.   About Pandora’s Pivot In Padora’s Pivot, Ivan reveals how business leaders can use AI to enhance decision-making, creativity, and communication. He emphasizes that becoming fluent in the language of AI is essential for leaders today.

On this episode of LID Radio Podcast, we're joined by Benjamin Thiele-Long, author of How To Be Utterly Brilliant At Public Speaking, Presenting And Talking To The Media.   About Benjamin Thiele-Long As both a qualified barrister and a communications consultant, Benjamin Thiele-Long has over 20 years of experience as a trusted advisor to the leaders of some of the world’s largest organizations.    About How To Be Utterly Brilliant At Public Speaking, Presenting And Talking To The Media Whether you’re a C-suite leader, communications advisor, or simply want to turbocharge your career by improving your communication skills, this book is for you. Cutting straight to the point with practical and immediately applicable advice and examples, this desk-side guide will become your trusted companion to achieving utter brilliance as a speaker and presenter.

On this episode of LID Radio Podcast, authors of How to Make AI Useful: Moving Beyond the Hype to Real Progress in Business, Society and Life. About Bryan Reimer & Magnus Lindkvist Bryan Reimer, PhD, is a Research Scientist at the MIT Center for Transportation and Logistics (MIT CTL) and a global expert on the intersection of AI, technology, human behaviour, mobility and public policy.  Magnus Lindkvist is a Swedish futurologist and trendspotter known for blending insights from business, science and the arts to challenge how we think about the future. HE’s A sought-after global speaker and author of multiple books,.    About How to Make AI Useful In How to Make AI Useful, the authors show how to harness AI’s potential, from automating the tedious to amplifying creativity, for real progress, long after today’s bubble bursts.

In this episode of LID Radio Podcast, we're joined by Ivan Bartolo, author of The Mirror Never Lies: From Reflection to Prosperity - The Blueprint for Success and Fulfilment.   About Ivan Bartolo Ivan Bartolo is a seasoned entrepreneur who built and sold a multi-million-pound technology company before dedicating his life to leadership, coaching, and human development. Through The Mirror Never Lies and his Thriveon Method, he continues to mentor individuals and organisations to grow with purpose, discipline, and heart.   About The Mirror Never Lies The Mirror Never Lies is a transformative invitation to pause, reflect, and take control of your journey toward the life you truly deserve. It is a powerful guide offering simple, actionable tools to measure your progress, overcome challenges, and celebrate authentic growth.

On this episode of LID Radio Podcast, we're joined by Todd Irwin, author of De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage.   About Todd Irwin Todd Irwin is the Founder and Chief Strategy Officer of Fazer, a global brand strategy firm known for helping companies thrive in brutally competitive markets. After decades watching traditional positioning fail in the real world, he built a new model: De-Positioning. This methodology has helped Fortune 500 companies and disruptive startups turn customer pain into competitive advantage and leave their rivals behind.    About De-Positioning In the book De-Positioning, Todd reveals the six principles of this strategy and shares real-world examples of why it works.

On this LID Radio episode, we're joined by Steven D’Souza to talk about his book, Shadows at Work: Harness Your Dark Side and Unlock Your Leadership Potential.   About Steven D'Souza Steven D’Souza is an award-winning author, executive educator, trusted advisor, leadership coach and keynote speaker. He has spoken globally to organisations such as PwC, TikTok, Financial Times and the United Nations. His work has been featured in Harvard Business Review, The Independent and The Sunday Times.  About Shadows at Work Shadows at Work is about the parts of ourselves we repress and push into the unconscious. To lead effectively – and live fully – we must face, embrace and integrate these hidden aspects, not only in the workplace but in all areas of life. 

On the latest episode of LID Radio Podcast, we're joined by Anthony "Tas" Tasgal to discuss his latest book, The Classical Marketing: Marketing Lessons From the Greeks and Romans. About Anthony "Tas" Tasgal Anthony "Tas" Tasgal spent many years as an ad agency planner before becoming a trainer for various organizations, including the Chartered Institute of Marketing, as well as a TEDx speaker, strategist and lecturer. About The Classical Marketing The Classical Marketing Book brings 2,000-year-old ideas from the ancient Greeks and Romans to provide creative and surprising insights into marketing and business today.

On this episode of LID Radio Podcast, we're joined by Larry Laverty, author of Magnetic: Humanity and the Asian Elephant.   About Larry Laverty Following a 30-year career as a Hollywood actor, Larry Laverty became one of the most popular nature photographers in the world. His aggressive style and comprehensive coverage of wildlife have been captivating viewers for more than a decade.    About Magnetic Magnetic is a comprehensive record of the elephants of Asia, containing more than 140 photographs from 11 Asian countries. It’s Larry’s second book on elephants. The first one, Power and Majesty, focuses on the elephants in Africa. The photographs in Magnetic probe especially deep into the lives of captive elephants. Unlike the elephants of Africa, up to one third of all alive elephants in Asia live lifetimes of servitude.

On this episode of LID Radio Podcast, we're joined by Mau Espinosa, author of LET It Happen: How to Deal Successfully with Change Through Logic, Emotion and Tactics. About Mau Espinosa Mau Espinosa is an inspiring entrepreneur, internationally renowned speaker and expert in leadership and transformational change. As the founder and president of G20, Inc., Mau has been a transformative force in the global automotive industry for nearly three decades, driving growth and innovation across North America, Europe, Asia and Latin America.   About LET It Happen In LET It Happen, Mau presents his transformative framework and philosophy for dealing with change effectively – the L.E.T. tool. The three main components of the framework are logic, emotion and tactics, forming the foundation of effective leadership.  

On this episode of LID Radio Podcast, we're joined by Thomas Mathar, author of Your Path to Prosperity: How to Fund a Happy and Long Life. About Thomas Mathar Tom is Head of Money Mindshift at Aegon UK, where he works at the intersection of financial wellbeing, behavioural science and longevity education. He’s also a researcher, podcaster and speaker who helps shift the way we think about money. He holds a PhD in social anthropology from Humboldt University in Berlin. About Your Path to Prosperity In Your Path to Prosperity, Tom unpacks why money choices are so overwhelming and why we’re wired to struggle with them. The book reminds us that money is essential. But the real asset is self-knowledge: understanding your money-mindset, what makes you happy, how you deal with uncertainty, and how you connect with your future self.