350: How Can Behaviour Economics Help us Understand Our Customers Better? with Anthony Tasgal

On this episode of LID Radio, we'rejoined by Kevin Duncan and Sarah Duncan to talk about their latets title, The Smart Performance Book: How to Be Your Best Business Self. About the authors Kevin Duncan and Sarah Duncan have combined forces to produce a book to help anyone improve their business skills. Kevin is the UK’s bestselling business author, and Sarah brings her expertise through the design of The ACES System®, which consolidates the best writing of both authors in one place for the first time.    About The Smart Performance Book The ACES System®, which is at the heart of The Smart Performance Book, is a diagnostic tool that enables you to assess your personal strengths and identify self-improvement areas to help you succeed in the modern business world. Check out the book: https://lidpublishing.com/books/the-smart-performance-book/

On this episode of LID Radio Podcast, we're joined by Harry A. Hill to talk about his autobiography Fighter!: A Guide to Life and Business.   About Harry A. Hill Harry A. Hill grew up in the USA and arrived in Japan in 1985. He is the former CEO of Oak Lawn Marketing (the owner of Shop Japan). His current venture is the launch of the UFC Gym franchise in Japan.   About Fighter! Under Harry’s leadership Shop Japan grew from 15 billion to 68 billion Japanese yen in sales. In Fighter! Harry shares his unique story of triumph, both financially and spiritually in a country notoriously closed to foreigners. It is not just a story of resilience and determination, but a testament (тестемънт_ to the power of the human spirit. It follows his journey from New York to Japan; a journey that was anything but ordinary.

In this episode of LID Radio Podcast, we’re joined by Johan Gronstedt to discuss his book The Execution Revolution: Why Most Strategies Fail And The Cure For Slow Execution.   About Johan Grönstedt Johan Grönstedt has dedicated his life to the pursuit of excellence in the field of strategy execution, expertly navigating the realms of both theory and practical application. He is a seasoned management consultant and the Vice President and Chief Product Officer at Howwe Technologies.    About The Execution Revolution Drawing on a wealth of experience and deep-seated expertise, The Execution Revolution meticulously dissects the anatomy of strategic success. With over 80% of company strategies failing to reach fruition, this book is not just timely; it's necessary. Through compelling evidence and engaging narratives, Johan elucidates the critical importance of prioritization, actionability and digital acceleration as the levers behind scalable success in an increasingly disrupted business environment. Check out the book: https://lidpublishing.com/books/the-execution-revolution/

On this episode of LID Radio, we’re joined by Michael Stanford to talk about his book Leadership Transition: How Leaders Turn Chaos Into Growth.   About Michael Stanford Michael Stanford is the founder and Managing Director of Summit Leadership, a boutique leadership development organization which supports leaders and their organizations through significant change. He was the head of the Transformational Leadership Practice  (EMEA) at Korn Ferry. Prior to that, he worked as a business leader and consultant in a leading business school.    About Leadership Transition Leadership Transition is the first book to bring fresh wisdom from clinical research in post-trauma growth into the realm of leadership. It takes a careful look at what disrupts leaders most when they experience the sometimes destabilising chaos of transitions in their work, and explores how our minds are programmed to manage the threats and opportunities of dramatic change.

In this episode, we’re joined by Giles Watkins to talk about the second edition of his title, The Positive Sleep Book: A holistic approach to resolve sleep issues and transform your life   About The Positive Sleep Book In the new and updated edition of this enormously popular book, Giles shares the techniques and personal tips that transformed his life and helped him sleep better. Along the way, he explains the importance and function of sleep and how the lack of it typically affects professionals. The book also examines how organizations can promote better sleep.   About Giles Watkins Giles Watkins is an author, coach, speaker, and the founder of Positive Sleep. He has over 35 years of global business and general management experience in enabling leaders to solve problems, achieve balance, deliver superior results and sleep better at night.

On this episode of LID Radio podcast, we're joined by Alan Williams and Dave Stubberfield to talk about their new book Supercharging the Customer Experience.   About Alan Williams and Dave Stubberfield Alan Williams is the founder of SERVICEBRAND GLOBAL and advises business leaders internationally to deliver value-driven service. Dave Stubberfield is the director of Carter Consultancy and specializes in enabling cultural transformation to help businesses achieve greatness.    About Supercharging the Customer Experience Supercharging the Customer Experience defines a unique fresh approach to the design, implementation and development of customer experience strategy in any organization.

On this episode of LID Radio Podcast, we're joined by best-selling author Anthony 'Tas' Tasgal to talk about his latest title, The Consumer Behaviour Book. About Anthony Tasgal Tas is a man of many lanyards: trainer, author, TEDx speaker, brand and comms strategist and lecturer. He spent 15 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities. He is author of The Insight Book, The Storytelling Book, The Storytelling Workbook, Incitations, and The Inspiratorium (all published by LID). About The Cosnumer Behaviour Book In The Consumer Behaviour Book, Tas uses behavioural economics as the foundation to explain the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making.

On this episode of LID Radio Podcast, we're joined by Marc Beretta to talk about his new book Leadership Landmarks: Going Behind the Scenes of leadership and Human Development   About Marc Beretta Marc Beretta is Academic Director for Executive Programs and  Affiliate Professor at HEC Paris. He also teaches at Trium Global Executive MBA. He has been coaching and developing executives for over 20 years. He is  the CEO and Founder of Inis Alga, a leadership development consultancy, and Anailis, a coaching school.    About Leadership Landmarks Based on Marc’s experience, Leadership Landmarks takes you behind the scenes of effective leadership and personal development. The book gives access to the secrets of great leaders in overcoming obstacles, staying healthy, promoting agility and autonomy, being eco-friendly, being demanding and fair, and developing kindness and empathy.

On this episode of LID Radio Podcast, we're joined by Kevin Duncan to talk about the 10th anniversary edition of his best-seller The Diagrams Book. About Kevin Duncan    Kevin Duncan is a business adviser, marketing expert, motivational speaker and author. After 20 years in advertising, he has spent the last 24 as an independent troubleshooter, advising companies on how to change their businesses for the better. He is the author of numerous business books including the Smart Thinking Book and The Ideas Book.   About The Diagrams Book The Diagrams Book is a classic. The author has spent a decade collecting the world’s most helpful diagrams, and here is the result. Over 100,000 copies and 15 translations later, this 10th anniversary edition contains 100 diagrams, 50 of them new from the original. Check out the book: https://www.lidpublishing.com/books/the-diagrams-book-10th-anniversary-edition/

On this episode of LID Radio Podcast, we're joined by Dan White to talk about his latest book, The Smart Advertising Book: How to deliver advertising that grows your brand About Dan White Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Soft Skills Book, The Smart Marketing Book and The Smart Branding Book (all published by LID). About The Smart Advertising Book The Smart Advertising Book presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies and hand-drawn illustrations.