Episode #7 - Personalized online experiences

In the seventh episode of the NIQ e-commerce webinar series, “Let’s Talk E-commerce!”, our expert speakers discuss the future of e-commerce and how leveraging data to provide personalized shopping experiences can lead to greater brand loyalty and increased sales.

In the sixth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts from Data Impact by NielsenIQ and NIQ Brandbank discuss the importance of digital shelf optimization, the role of search and content, as well as recommendations for winning on the digital shelf.

Over the past 10 years, we have seen positive consumer sentiment toward sustainability and anticipated that purchasing preferences would drive the industry toward a green revolution. Today, consumers want “sustainability” to be the new business baseline, and the onus of responsibility is shifting from consumers to companies with new legislation and stringent regulation. Which part will e-commerce play in this transformation towards more conscious choices?

In the fourth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts discuss the relevance of online events (BF, Prime Day, 11.11, and more) for FMCG and which strategies FMCG companies should implement to stay ahead of the competition.

In the third episode of the NIQ E-commerce series “Let’s talk E-commerce!”, our expert speakers Vaughan Ryan,,Managing Director of APAC E-commerce at NIQ and Marcelo Osanai, NIQ’s Latam e-commerce Head, discuss fragmented e-commerce landscape, market trends, and highlights from different regions as well as lookouts for manufacturers and retailers in the industry.

In the second episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our expert speakers Karolina Zajdel, Managing Director, NIQ Poland and Prafull Babar, Director, E-commerce, NIQ India discuss the evolution of omnishopping around the globe, and the future of omni consumers and omni sales.

Welcome to the first episode of “Let’s talk e-commerce!” Join five NIQ e-commerce leaders from around the globe as they talk global e-commerce trends, the latest insights on e-commerce channel performance and online consumers, as well as innovations and trends from different countries.