437: Awareness Through Content Marketing with Deirdre Reid

COVID changed how we live and work in many ways. One example is the increased need for remote communication and for managing and leading hybrid teams. Wayne Turmel is part of the Kevin Eikenberry Group, and he and Kevin co-wrote The Long-Distance Leader, originally published in 2018, with a revised edition out in 2024. Wayne’s work focuses on remote and virtual communication in the evolving workplace. In this episode of the Leading Learning Podcast, number 439, Wayne and Leading Learning Podcast co-host Jeff Cobb talk about what leadership is; how leadership does and doesn’t change in the context of remote, virtual, and hybrid work; the importance of trust and of choosing the appropriate communication tools for the situation; and what mules and hybrid work have in common. Whether you lead a team, are part of a team, or both, you’ll benefit from the advice and insight Wayne offers around effective communication. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode439.

Effort contributes to lasting, durable learning, which means learning businesses have a responsibility to expect learners to put in effort and an incentive to support them in doing so. Leading Learning Podcast co-hosts Jeff Cobb and Celisa Steele discuss the role of effort in learning and how learning businesses can scaffold effort in this episode, number 438. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode438.

Content marketing at its core is educational. It’s about raising awareness not only of a brand but of that brand’s ability to help and to act as a partner. For many learning businesses, content marketing is the start of the learner journey and the way they establish both expertise and trust with prospective learners. Deirdre Reid is a writer, a content marketer, and the publisher of Association Brain Food, a weekly list of free Webinars and other events and recommended reading. In this episode, number 437, Deirdre talks with Leading Learning Podcast co-host Celisa Steele about content marketing, AI’s influence on marketing, data analytics, the role of taxonomy in personalization, search engine optimization, customer acquisition and retention, partnering with employers, cohort-based learning, unconferences, and self-assessments as marketing tools. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode437.

Impact is a theme we circle back to again and again on the Leading Learning Podcast because we believe that any learning business needs to create impact for the learners and other stakeholders it serves. And measurement and evaluation are critical for knowing if we’re creating impact and for showing that impact. Dr. Alaina Szlachta is author of the book Measurement and Evaluation on a Shoestring. In this episode, number 436, Alaina talks with co-host Jeff Cobb about what measurement and evaluation are (listen for her short but elegant definition). They also talk about data, ways to go beyond smile sheets and completion stats to get at long-term impact, the importance of an impact hypothesis, and automation and AI. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode436

If the goal of so much professional learning is improving the skills and abilities of learners on the job, then why put theory and methods before practice opportunities? That question gets at the core of reflective practice-based learning, which is an approach that emphasizes practice before theory. Annasofie Wædeled-Møller, a learning and development expert, is passionate about helping educators and leaders create more practice-based, learner-centered experiences. In episode 435, Annasofie talks with Leading Learning Podcast co-host Celisa Steele about how reflective practice-based learning works and how it’s being applied in various contexts, including her experience with the Danish defense. Celisa and Annasofie also discuss the importance of psychological safety in learning environments, emotional intelligence in leadership, and how self-determination theory aligns with reflective learning. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode435.

As parents, as partners, as colleagues, as professionals, people are constantly being asked for some of their time, and learning businesses are part of the clamor for people’s time. Learning requires time, yet many people feel they don’t have enough of it. How do learning businesses secure a share of people’s limited time, and how can they help learners make the most of the time they do invest? In this episode, number 434, Leading Learning Podcast co-hosts Jeff Cobb and Celisa Steele focus on the small matter of time for learning and for learning businesses. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode434.

Amrit Ahluwalia is executive director of Continuing Studies at Western University in London, Ontario, Canada, where he’s focused on growing Western’s professional and continuing education reputation and approach to match the reputation and approach the institution already brings to its research and undergraduate programing. Before joining Western, Amrit founded The EvoLLLution, and he ran the publication for a little over ten years. He also hosts the EdUp PCO podcast. In episode 433 of the Leading Learning Podcast, Amrit talks with co-host Jeff Cobb about the revenue imperative facing most professional, continuing, and online (PCO) education units; the need for the 60-year curriculum; collaboration between higher ed and associations; COVID’s impact on learner expectations; the value for many learning businesses of moving beyond a content producer mentality to being a curator and a guide; and Pink Floyd. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode433. 

Nuno Fernandes is president of American Public University System. One of the pioneers of online education in the United States, APUS now offers 200 programs serving more than 90,000 students in 50 states and almost 50 countries around the world. In this episode of the Leading Learning Podcast, number 432, Nuno shares how he came to lead a higher education institution, and he and co-host Jeff Cobb talk about the current state of higher ed, the rising costs of a university degree, marketing and education, the impact of artificial intelligence on education, the role of partnerships in the future of adult learning, and more. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode432

Motivation and mindset are two of the baseline requirements for effective, lasting, and enjoyable learning. Through thoughtful design and delivery, learning businesses have the ability and opportunity to influence the motivation and mindset of the learners they serve. In this episode, number 431, Leading Learning Podcast co-hosts Jeff Cobb and Celisa Steele look at these two related but different concepts and talk about how each impacts learning. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode431.

Impact is one of the core goals at the heart of most learning businesses, and we believe that impact should be as broad as possible—meaning ideally your learning business delivers significant and relevant results for learners, for the organizations that employ those learners, and for the fields, professions, and industries those learners work in. In this episode, number 430, Leading Learning Podcast co-hosts Jeff Cobb and Celisa Steele look at how providing learning paths, offering valued credentials, and aligning with employer needs are three activities that can deliver impact on their own and how the combination of all three is more potent—and a bullseye learning businesses might want to aim for. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode430.