How to Build Relationships Online with Katie Lance

You don’t need to go viral or become a full-time content creator to grow your real estate business.In this episode of /RealEstate, we sit down with social media expert Katie Lance to break down what’s actually working right now and what’s just noise.Katie shares a smarter, simpler strategy to turn social media into a lead-generating machine and tells you how to convert social media followers into clients.We dive into why “social media is rented ground,” how to move people from scrolling to real conversations, and how to use AI without sounding like everyone else.If you’ve ever felt overwhelmed by content creation, unsure what to post, or frustrated that your social media isn’t turning into real clients this is the playbook you’ve been missing.Get even more great insights from Katie at https://katielance.com/ Katie's Free Content Grid: https://katielance.com/contentgridThe Katie Lance Podcast: https://thekatielancepodcast.transistor.fm/Connect with Katie on Instagram: https://instagram.com/katielance

Want a repeatable system for creating real estate content that actually brings in business? In this episode of /RealEstate, you’ll learn exactly how media director Courtney Cleveland builds a high-output content machine for the Todd Tramonte Home Selling Team—and how you can apply the same process.Discover how to batch videos, organize ideas into simple content buckets, and turn one recording into dozens of posts across YouTube, social platforms, email, and Google Business. You’ll also see why simple tools—like your iPhone, a lapel mic, and CapCut—can be all you need to produce effective content fast.You’ll walk away knowing how to:Capture usable content anywhereUse trends without losing your brand voiceAdd calls-to-action that generate responsesEngage online in ways that build real client relationshipsIf you’re ready to stop guessing what to post and start creating content that works for your business, press play and follow this step-by-step framework.-See what The Todd Tramonte Team is up to at: https://www.instagram.com/toddtramonterealtors/ Learn even more from Courtney and the rest of The Todd Tramonte Team at: https://realestategrowthsystems.com/  –Want to turn your content into real conversations with leads? Real Geeks gives you the tools to capture and convert online traffic with an IDX website and a CRM built for real estate teams. Check out Real Geeks to learn how agents connect content, lead capture, and follow-up in one system.Learn more at RealGeeks.com 

In this episode of /RealEstate, we’re joined by Ann Schneider, co-owner of NORCHAR Real Estate, to talk about how she helped build one of the most recognizable, community-driven real estate brands in her market.Ann shares how intentional branding decisions shaped everything from merch and community presence to agent culture and client loyalty. We dig into why swag can be powerful when done right, how consistency builds trust faster than volume, and why company values determine the brand, not the other way around.TIMESTAMPS:00:00 Intro & why branding matters more than ever03:26 How did Ann start the family brand?09:08 What was the next step in expanding the brand?25:52 What did the system look like once the brand became more established?32:45 How does Ann think about sizes if you're purchasing branded t-shirts?39:37 Besides branded t-shirts, what other merch was Ann producing?46:00 How does Ann begin to think about the next merch item she's going to make?52:08 How does the brand translate into the business culture at NORCHAR?This episode is packed with real-world examples and ideas for agents who want to stand out without feeling salesy.Brought to you by Real Geeks, the all-in-one CRM and IDX website platform trusted by top real estate teams to power their marketing, leads, and follow-up. All in one place.Learn more at https://www.realgeeks.com/ 

In this episode of /RealEstate, we unpack the real cost of Pay at Closing leads for real-estate agents and team leaders. Chris Morgan from Real Geeks explains why PAC models slash commission, restrict agent freedom, and often fail to create sustainable growth compared to owning your CRM and online lead funnel.You’ll learn:Pay at Closing vs. online lead-generation ROIHow PAC leads impact your commissions and controlWhy online leads convert on an 8–12 month timelineHow solving problems—not chasing “ready now” buyers—builds pipelinePerfect for agents researching real-estate lead generation, ROI strategies, and long-term business growth.Read Chris’ blog post that sparked this conversation here: https://www.realgeeks.com/blog/why-pay-at-close-is-the-slow-death-of-real-estate-teams 

Learn how to automate your real estate business using AI for real estate agents.In this episode, Dustin Owens explains exactly how he uses ChatGPT, Zapier, and Read.ai to streamline his workflow, save time, and deliver a better client experience.If you’ve ever wanted to work smarter (not harder) as an agent, this is the roadmap.Listen in now to learn:How to automate client follow-ups and reviewsThe AI prompts Dustin uses for listingsThe “Buyer Under Contract” system that saves hours per dealGrab the free Automation Recipe Book hereLearn even more from Dustin on his YouTube channel @mantlerealty and his website mantlerealty.com.For even more about the episode, check out our blog post:  https://www.realgeeks.com/blog/turn-every-task-into-an-ai-automated-system  

You don’t need to be a tech expert to use AI, you just need to start.Craig Schneider joins us live in-person between sessions at The Real Growth Summit to share how real agents are using AI to save time, serve clients, and grow their business.On this episode you’ll hear about:The real-world ways AI helps agents close more dealsHow to use AI to train, communicate, and compete at a higher levelBuilding confidence with tech that supports your business, not replaces itSee how AI can help you work smarter, stand out, and win more business.For more information and why it matters for your business check out our episode blog post.  

SEO can feel intimidating, but Eric Engelbert makes it simple. In this episode of /RealEstate, we explore how Eric uses small, repeatable steps to win in a competitive market.You’ll hear how Eric:Creates neighborhood-specific content that ranks above generic pagesUses schema and breadcrumbs to help Google trust his siteKeeps site speed fast to avoid losing leadsRelies on AI to draft market reports and update site codeWhat stands out is Eric’s focus on consistency. Instead of spreading himself thin with every marketing trend, he doubled down on writing his weekly housing report. Combined with smart use of AI, that one habit has positioned him as a trusted authority for Orange County real estate.To get a free pdf of Eric's AI prompt and to dive deeper into the episode topic check out our blog post: https://www.realgeeks.com/blog/small-seo-habits-big-real-estate-wins-part-2 

Want to attract more buyers and sellers without paying for ads? In this episode of /RealEstate, host Chris Whitling sits down with Orange County agent Eric Engelbert to break down how consistent SEO habits can transform your business.Eric shares how his weekly Orange County Housing Report ranks on Google next to billion-dollar companies like Zillow and Redfin and how long-tail keywords like “single-level homes in Costa Mesa” drive targeted, motivated leads.You’ll learn:Why local market reports are a goldmine for real estate SEOHow long-tail keywords beat out big portalsThe simple weekly habits that build predictable growthDiscover how small SEO habits can create big wins for real estate agents.For additional information check out our blog post for this episode here.Don’t miss Part 2 of our conversation with Eric on October 1st.

Most real estate agents think the best way to grow is to say “yes” to every opportunity. Condos, luxury homes, commercial, rentals—you name it. But the truth? That approach keeps you stuck, forgettable, and constantly chasing business.In this episode of /RealEstate, Todd Tramonte explains why generalists struggle, how specialization makes you memorable, and the exact steps agents can take to niche down without losing deals.Learn why referrals come faster when you’re the go-to expert.Hear real examples of agents who grew by focusing.Discover how to audit your brand so clients instantly know what you stand for.If you’re ready to stop blending in and start standing out, this is the episode you can’t afford to miss.For all of the links mentioned in the episode, additional information, and a discount code for this year’s Real Growth Summit check out our blog post here: https://www.realgeeks.com/blog/why-specialization-wins-in-real-estate 

Struggling to manage your leads? You’re not alone. Chuck Richards, Senior Product Manager over CRM and AI at Real Geeks, joins us to unpack why so many agents avoid CRMs, how to set one up for success, and the traps that waste time instead of saving it. During our conversation we cover:Why agents resist CRMs (and how to get past it)The difference between “just having a CRM” and using it wellCommon mistakes agents make with lead managementHow AI is transforming real estate CRM systemsIf you’ve ever said, “I’ll get to my CRM later,” this episode is for you.For more details and links to everything mentioned today check out our blog post HERE.Be sure to also check out Chuck ‘s previous appearances —each one packed with actionable ideas to help you work smarter with your CRM.CRM 101 – New to CRM or need a refresher? In this episode, Chuck breaks down exactly what a CRM is, why it matters for real estate agents, and how it can become the foundation for your growth. Perfect if you’re just starting out or want to make sure you’re using your CRM to its fullest potential.You’ve Got a CRM! Now What Do You Do? – Owning a CRM is only the first step. Chuck shares practical best practices for identifying hidden opportunities in your database and turning existing leads into active clients.Workflows and Automation in Real Estate – Take your CRM game to the next level. We cover the basics of automation, the difference between workflows and automations, and creative ways to streamline your follow-up so you can focus on building relationships.Ready to see how Real Geeks can help you scale? Talk to our team today