#203 – Miriam Schwab on Elementor’s Decade of Growth and the Future With AI

In this episode, Miriam Schwab discusses her journey in the WordPress space, from running an agency to founding Strattic, which was later acquired by Elementor. Now serving as Elementor’s Head of WordPress, she shares insights on Elementor’s growth, their careful approach to major updates, and their deep dive into AI innovation, including tools like Angie and Site Planner. The conversation also explores AI’s impact on WordPress, plugin development, support, and accessibility, highlighting an exciting future for the platform as it embraces new technologies. For those interested in how AI is shaping the future of WordPress, Elementor’s strategy, and the evolving roles of creators within this ecosystem, this episode is for you.

In this episode of WP Tavern, Nathan Wrigley chats with Charly Leetham about her journey as a digital nomad using WordPress. Charly shares how evolving technology allowed her to build a flexible, location-independent tech support business. She discusses the freedoms and challenges of living on the road, remote work essentials like Starlink for internet access, and how she supports clients with their tech and websites. The conversation highlights both practical insights and the personal rewards of a nomadic, tech-enabled lifestyle. If you’ve ever imagined trading your desk for the open road, or wondered what’s technologically and personally possible as a remote WordPress worker, this episode is for you.

In this episode of the WP Tavern Jukebox podcast, Nathan Wrigley and Marc Benzakein reminisce about the early days of the internet, sharing personal stories from dial-up and BBS boards to today’s always-connected world. They discuss how internet use shifted from a niche hobby for tech enthusiasts to an essential part of daily life, touching on both its remarkable benefits, like accessible information and levelling the business playing field, and its challenges, such as tech overload and lost downtime. The episode also reflects on generational differences in technology use and the possibility of a pushback against constant connectivity among younger people.

In this episode, Nathan Wrigley talks with Corey Maass about how AI tools have transformed web development, especially for client projects. Corey Maass shares his ever-changing tech stack, the impact of AI on productivity and creativity, and how tools like Claude Code and Copilot are saving time and changing traditional workflows. They discuss the philosophical implications of AI, the human vs. machine dynamic, and explore how WordPress and its plugins might adapt to better integrate AI-driven features in the future. Whether you’re a developer curious about what ‘working alongside AI’ means ‌or just wondering about the future of tech and WordPress in an increasingly automated world, this episode is for you.

In this episode, Nathan Wrigley interviews Brian Coords, Developer Advocate at WooCommerce, about his career path, WooCommerce’s recent rebranding, and its approach to developer relations. They discuss how WooCommerce balances its open source ethos, support challenges, and global reach, as well as the platform’s growing focus on AI and enhanced integration with WordPress Core. Brian also shares insights into upcoming features and the evolving landscape of e-commerce, emphasising WooCommerce’s adaptability and strong community connections. If you want to hear how WooCommerce and WordPress are responding to a rapidly changing tech environment, this episode is for you.

In this episode of WP Tavern, Nathan Wrigley talks with Muntasir Sakib about the crucial importance of marketing in the WordPress plugin ecosystem. Muntasir shares insights from his experience growing popular plugins and discusses how product success today depends not just on great development, but on early, strategic marketing, ongoing community engagement, partnerships, and prioritising recurring revenue over quick wins like lifetime deals. The episode offers practical advice for developers and founders hoping to stand out and succeed in a saturated marketplace.

In this episode, Johanne Courtright chats with Nathan Wrigley about her journey in WordPress development, focusing on enhancing the block editor (Gutenberg). She discusses her project, Groundworx, which adds features and custom blocks tailored for agencies and advanced users, such as improved breakpoints, colour palettes, and navigation options. They explore the challenges of shifting to full site editing, the 80/20 rule in WordPress Core, and the evolving ecosystem for block-based business models. Johanne also emphasises the need for better plugin discoverability and user experience in the WordPress directory. Whether you’re a developer eager to modernise your workflow, or just curious about extending Gutenberg for real-world use, this episode is for you.

In this episode, Nathan Wrigley chats with Topher DeRosia about the impact of doing things in public within the WordPress community. Topher shares how openness, community involvement, and generosity have shaped his career and personal life, reflecting on organic reputation and the balance between commercial and philanthropic forces in open source. They discuss the importance of giving back, building friendships, and the long-term benefits of sharing work, highlighting the value of supporting newcomers and the ongoing evolution of WordPress. If you’ve ever wondered about the power of sharing your work, finding meaning in open communities, or how to make a difference over the long term, this episode is for you.

In this episode, Saumya Majumder joins Nathan Wrigley to discuss innovations at BigScoots, focusing on high-performance WordPress hosting and Cloudflare-powered architecture. They unpack the recent global Cloudflare outage, the complexities of internet infrastructure, and Cloudflare’s transparency in response. Saumya explains advanced caching technologies, BigScoots’ direct physical connection with Cloudflare, and their custom cache plugin, highlighting how these developments offer speed, security, and fine-grained control for WordPress users, agencies, and enterprise clients. If you’re curious about how hosting companies manage such advanced caching strategies, and how Cloudflare might fit into the hosting jigsaw, this episode is for you.

In this episode, Nathan Wrigley talks with Devin Walker, the new Artistic Director (Head) of Jetpack at Automattic. Devin shares his background in WordPress, the challenges and opportunities of leading Jetpack, and his plans to bring focus, simplify the experience, and improve both functionality and marketing. They discuss Jetpack’s strengths, weaknesses, upcoming AI features, organisational changes at Automattic, and the importance of listening to user feedback to enhance Jetpack over the next year. If you’re a WordPress user wondering where Jetpack is headed, what’s working, or how AI fits into the future of site building, this episode is for you.