ITV #198

PR is NOT a luxury. It’s survival.In this episode, global PR strategist Ebony Porter Eay reveals the truth about being seen, being trusted, and being remembered in an overcrowded digital world.If you’ve ever wondered why your business isn’t growing… why your following doesn’t convert… or why your story isn’t landing the way it should — this conversation gives you the blueprint.Ebony breaks down the difference between being visible and being strategically visible, how to build trust in the media, how to protect your reputation, and how to rebuild after a public setback.She also shares the mindset shifts behind crisis management, authorship, credibility, and longevity in business.This is a masterclass in perception, brand leadership, and protecting your peace while pursuing your purpose.Timestamps00:00 — “It’s Okay Not to Have a Million Followers”00:07 — PR vs Publicity: What Being “Strategically Seen” Really Means00:14 — Why PR Is NOT Optional Anymore00:20 — Bill Gates’ PR Philosophy00:32 — The Diddy Question00:49 — Authenticity vs What’s Best for Your Business00:56 — Stop Comparing Yourself to Social Media02:02 — Welcome to Inside the Vault02:15 — Visibility: The Currency Money Can’t Buy02:43 — Meet Ebony Porter Ike03:31 — Why Most Entrepreneurs Misunderstand PR04:10 — What PR Really Does for a Business04:49 — Every Major Company Has a PR Partner — Here’s Why05:05 — Who Is Ebony Porter Ike?06:00 — PR Isn’t Optional: The Real Reason07:01 — Why People Think PR Is a Luxury08:00 — Why Ebony Rejects Clients Who Aren’t Ready08:48 — Strategy vs Vanity PR09:35 — The Problem With Wanting “Looks” but Having No Offer10:23 — How to Stay Ready for Major Media Opportunities11:02 — The #1 Mistake in Visibility12:00 — Authenticity vs Professionalism in the Spotlight13:08 — How Public Figures Must Move Differently14:02 — Why Public Figures Need Counsel Before Speaking14:46 — Coinology: Money, Media & Mindset15:25 — Your Pain Is Where Your Millions Hide16:14 — The “Talented Tenth” of Today17:02 — Studying the DNA of Success18:10 — Failing in Public vs Failing in Private19:08 — Crisis Management 101 20:15 — Why Every Successful Person Needs a Crisis Manager21:05 — Turning Visibility Into Financial Success21:45 — The Biggest Interview Mistakes Entrepreneurs Make22:58 — Relatability > Perfection24:07 — How Beyoncé’s Transparency Shifted Her Brand25:22 — Can the “It Factor” Be Bought?26:04 — Mastery Over Popularity27:06 — Credibility After the Pandemic28:02 — Why Books Are Still the Ultimate Credibility Tool29:17 — How to Launch a Book the Right Way30:08 — Why Authors Fail (and How to Fix It)31:01 — The Real Purpose of a Book in Business32:00 — How to Relaunch a Book That Flopped33:17 — Ebony’s Biggest Brand Deals34:12 — The DNA of Closing Multi-Million Dollar Deals35:41 — The Real “It Factor” Explained37:10 — When Founders Aren’t the Face: How to Pivot38:36 — Ebony’s Personal Story: Leaving Corporate40:01 — When Your Dream Doesn’t Match Your Life41:04 — Surviving Betrayals and Staying the Course42:05 — Faith, Purpose & Calling43:21 — Legacy, Family & Global Expansion45:00 — What Wealth Really Looks Like46:18 — Peace > Money47:11 — How to Break Into PR the Right Way48:36 — Create What People Need — Not What You Want to Sell49:43 — Ebony’s Biggest Money Mistake50:30 — The Danger of Scaling Too Fast52:02 — The #1 Hire Every Business Needs53:06 — The Best Money Ebony Ever Spent54:12 — Faith as the Foundation of Entrepreneurship56:02 — How to Know If You’re Ready for PR57:33 — Why Ebony Loves Working With Underdogs58:42 — The Diddy Question (Part Two)1:02:05 — Can We Restore People Instead of Cancelling Them?1:05:08 — Advice to 18-Year-Old Ebony1:07:08 — Final Wisdom: Go at Your Own Pace1:08:03 — Where to Find Ebony Porter Ike1:09:24 — Closing the VaultAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Most people are posting consistently…but they’re still not getting paid.In this powerful episode of Inside the Vault with Ash Cash, branding strategist and storytelling sniper Sevyn Buffins delivers a masterclass on how to turn your content, story, and everyday life into real income — without chasing trends or going viral.Sevyn Buffins is the founder of Social Media-ish, a brand and masterclass series that teaches entrepreneurs, creators, and coaches how to turn content into commas. She’s worked with major brands like Target, Dove, Shea Moisture, and Adidas, and has helped countless people monetize their expertise by positioning themselves the right way online.In this episode, Sevyn breaks down:Why people don’t buy products or services — they buy transformationThe three types of content every creator needs to grow, nurture, and convert their audienceHow to position yourself as an authority without saying “I’m an expert”Why you don’t need to go viral to make money onlineThe real purpose of engagement, captions, and calls-to-actionHow brand deals actually work — including how her 2-year-old son landed a $10,500 brand dealHow consistency, storytelling, and strategy create long-term incomeThis isn’t theory or motivation — it’s execution. Seven literally audits Ash Cash’s content in real time and shows how to repurpose, reposition, and monetize what you already have.If you’re a creator, entrepreneur, coach, or business owner who knows you’re great but hasn’t figured out how to show it online — this episode will change how you think about content forever.🎙 Inside the Vault with Ash Cash is the number one money mindset show in the world.Episode Highlights:Turning influence into incomeWhy visibility matters more than talentThe psychology behind buying transformationAuthority content vs. growth content vs. storytellingMonetizing without viralityBrand deals, affiliate strategy, and positioningShowing up daily until your moment arrivesGuest: Seven BuffinsFounder of Social Media-ishInstagram: @sevenstylusHost: Ash CashWebsite: imashcash.comShow: insidethevaultshow.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We don’t have to make money on our feet. We can make money in our sleep.In this episode of @InsideTheVault, @IamAshCash sits down with Boston-raised, Atlanta-paid digital wealth architect Darius Benders and this one is pure leverage, blueprint, and execution.Darius breaks down why most entrepreneurs don’t have a “money problem”They’ve got a speed problem.You’ll learn the exact framework behind:Building funding the right way (without fumbling the bag)The real difference between good debt vs bad debtHow to strategically stack credit cards based on what bureaus banks pullThe first moves to make with your first $50K so it multipliesWhy “visibility beats ability” and how to build authority fastThe webinar habit that can change your life in 12 monthsHow to deploy money into marketing using other people’s audiencesWhy mentorship collapses time and turns decades into daysIf you’re trying to fund your business, build digital income, and stop guessing your way into success, this episode is a must-watch.✅ Subscribe to @InsideTheVault✅ Share this with a friend who’s serious about building✅ Drop a comment: “VAULT” if you want more episodes like thisSign up for Darius's 3-Day Challenge: https://getthebagflipthebag.com/3-day-challenge⏱️ Chapters & Timestamps 00:00 Make money in your sleep (the mindset shift)01:00 Text “MY BOOK” and monetize your story CTA moment01:56 “This will change your life” episode intro02:43 Meet Darius Benders: $4M+ digital products and funding mentor06:09 Biggest misconception about other people’s money07:17 Good debt vs bad debt (and investing in YOU)08:53 The 3 things you need to get approved for funding10:43 Credit bureaus + stacking strategy (how people get to $100K)12:19 The smartest way to deploy your first $50K13:23 Marketing the right way: OPA, podcasts, clips, and ads18:43 The weekly webinar “cheat code” to build confidence + cash20:08 Funding mistakes that kill approvals (relationship stacking)22:01 Big banks vs credit unions (double dip + comparable limits)23:44 Using leverage with a 9-to-5 (build before you quit)25:40 Pandemic pivot: nightlife to digital income35:31 The offer model that changed everything: virtual events36:29 Why digital products fail: no sales mechanism + no data38:01 $10K vs $100K months: spending + scaling with numbers41:43 What to unlearn to make real money (cost vs value)49:10 One habit to scale fast: delegate and let go53:55 Final gem: hyper-intention and cutting distractions55:03 Outro + tap in for Darius’ free 3-day mastermindAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

“I was underworked, underpaid, depressed… and when I got fired, it saved my life.”That’s how Princess Dior opens this raw, inspiring, and unbelievably honest conversation on Inside the Vault. What started as a pandemic layoff turned into a multimillion-dollar empire built on hustle, heart, and a willingness to bet it all on herself.In this episode, Ash Cash sits down with Princess Dior — entrepreneur, educator, visionary — as she breaks down how she went from a $5,000 investment to making her entire yearly salary in 60 days. But this isn’t a highlight reel. It’s the real-life story behind the glow-up.Princess talks about:• How she escaped a 9–5 that drained her and found a mentor who changed everything• Building a business with bad credit and no capital• Scaling from two rental cars to a 100-car fleet using other people’s assets• Losing $30K in trucking — and why that failure sharpened her as a CEO• Helping over 500 people repair their credit and unlock $20M in funding• Using credit as a down payment on generational wealth• Why recurring revenue > “fast money”• Turning a helicopter into a six-figure passive income stream• The shift from six figures to seven — and who you must become to sustain it• How she’s teaching youth and athletes to avoid the financial traps she’s seen• Why she refuses to gatekeep wealth, information, or opportunityThis is not a podcast about money — it’s a conversation about mindset, identity, and elevation. It’s a blueprint for anyone who’s tired of playing small, tired of guessing, and ready to invest in themselves the way life invested in their potential.If you’ve ever felt stuck between who you are and who you're becoming, Princess Dior’s story will push you forward.Inside the Vault with Ash Cash — the #1 money mindset show in the world.TIMESTAMPS00:00 — Fired, depressed, and the moment everything changed02:02 — Turning a last $5K into life-changing skills03:15 — “Get rich slowly… it lasts longer.”04:52 — Growing up in Compton & a mother who hustled for her07:11 — The pandemic that forced a pivot08:12 — Making her yearly salary in 60 days09:47 — Why investing in a mentor was the turning point10:58 — Credit myths: What people get wrong12:10 — How to start a business with bad credit & no money13:45 — The beauty of recurring income15:03 — “Credit isn’t debt, it’s a down payment on wealth.”16:32 — How her Mogul Talk community was born17:57 — OPM: Using other people’s money the right way19:50 — The real blueprint to $100K–$500K in funding21:18 — Top 3 low-overhead, high-cash-flow industries22:30 — Scaling from nothing to a 100-car fleet24:48 — From bad credit to private jets & helicopters27:12 — Real estate, restaurants, and building long-term assets28:40 — The trucking business failure that nearly broke her30:18 — Why daily cash flow matters more than big deals31:40 — Helping single moms, former felons & first-gen homeowners32:58 — Legacy, Nipsey inspiration & “champagne problems”33:55 — Six to seven figures: Becoming a different person35:20 — Spending money to grow money36:45 — AI’s impact on business & why entrepreneurs must adapt38:30 — Working with youth, NIL athletes & avoiding financial traps40:41 — Helping parents without going broke42:07 — Her most powerful OPM plays43:30 — Fixing your credit TODAY (step-by-step)45:15 — What’s next: financial literacy in schools & nonprofit vision47:01 — Growing up protected — and why she protects others now48:37 — Leaving LA for Atlanta & how environment changed her life50:15 — “If you have value, you can win in any room.”52:00 — Her challenge: funding, age corps, digital products & more54:00 — AI vs. mentorship: The real difference55:20 — The truth about million-dollar launch days58:00 — Community, consistency & mind-stretching rooms1:00:14 — Where to find Princess Dior1:01:22 — Closing out the VaultAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

“I’m not going back.” That mantra carried Yandy Smith-Harris from Harlem’s Grant Projects to global stages, multimillion-dollar brands, and becoming one of the most influential women in entertainment and entrepreneurship.In this deeply raw and transformative episode of Inside the Vault with Ash Cash, Yandy opens up in a way the world has never heard. She breaks down the hustle, the heartbreak, the purpose, and the identity shift that pushed her to build an empire — even when the odds were stacked against her.Yandy shares: • How she rose from intern to managing icons like Missy Elliott & Jim Jones • The business blueprint behind turning Love & Hip Hop into a franchise • How betrayal became the season that elevated her the most • How she scaled YELL Skincare into Bloomingdale’s—starting from her kitchen • Why “I can’t go back” fuels every decision, every business, every move • The ownership, wealth, and leadership lessons she teaches her kids • Her journey through activism, motherhood, and protecting her peace in the spotlightThis isn’t just an interview. This is a roadmap for resilience, leadership, evolution, and staying grounded while rising higher than you ever imagined.If you’re building a brand, walking in purpose, or healing from your past, Yandy’s story will shift your mindset and show you exactly what’s possible.Inside the Vault with Ash Cash is the #1 money mindset show in the world.🎧 TIMESTAMPS00:00 – Yandy’s Mantra: “I’m Not Going Back” 02:27 – Humility Over Ego: What Really Elevates You 05:51 – Harlem Roots, Harlem Lessons 10:03 – The Violator Era: From Intern to Industry Power 16:48 – Managing Jim Jones & Building a Movement 23:22 – Billboard Honors & Dipset’s Rise 25:50 – How Love & Hip Hop Became a Franchise 31:58 – Turning Fame Into Fortune: Branding, Ads & Monetization 37:10 – Building YELL Skincare Into Bloomingdale’s 43:55 – Helping Her Father Build a Bug-Control Empire 49:05 – “I Can’t Go Back” — Yandy’s Life Philosophy 52:40 – Raising Kids With Ownership & Wealth Principles 57:56 – Fame, Attacks & Protecting Her Family 1:03:00 – Activism, Motherhood & Finding Her Voice 1:08:55 – Betrayal, Pain & God’s Purpose 1:15:00 – Advice to 18-Year-Old Yandy 1:20:40 – Final GemsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

“They told us to pray… but they never taught us how to multiply.”In this explosive episode of Inside the Vault with Ash Cash, Dr. Jamal Harrison Bryant drops one of the most important economic, spiritual, and cultural messages of our time. This is the conversation that billion-dollar corporations hope you never hear.Dr. Bryant exposes the hidden power of Black spending, the truth behind the Target boycott, and the real reason so many of our communities stay stuck. He breaks down how faith institutions must evolve from shouting and survival… to strategy, literacy, and economic leadership.This isn’t an interview.This is a blueprint for liberation.Inside this episode, you’ll discover: How Black Americans spend $12 million a day at Target — and why that number is a sleeping giant The five demands made to Target (and why none have been honored) Why Black, Christian, Muslim, and Jewish unity is the key to economic power How the church can move from emotion to economic strategy Dr. Bryant’s 10–10–80 rule — the formula that changed his financial life Why AI will either create Wakanda… or the Flintstones The truth about returning citizens and why the church must evolve to support themIf you care about money, justice, community, faith, power, or the economic survival of Black America… don’t skip this episode.This is your wake-up call.Your strategy session.Your invitation to shift the culture. Subscribe, rate, and share this episode with someone who needs it.Inside the Vault with Ash Cash — the #1 money mindset show in the world.CHAPTERS00:00 – Cold Open: “Black people spend $12M a day at Target.”02:19 – Inside the Vault intro + Dr. Jamal Bryant arrives05:03 – The mission behind Dr. Bryant’s ministry07:06 – Why the Black church lost influence — and the path back09:45 – The real story behind the Target boycott13:34 – The 5 demands and what they mean for Black America17:05 – Black economic power: the numbers exposed21:01 – Cross-faith unity as an engine for liberation23:53 – Money, faith & the 90% we never learned to multiply26:45 – Building empowered churches and communities32:27 – Rebuilding Black economics: homeownership, AI & the future37:07 – Leadership, entrepreneurship & the truth about failure42:05 – Returning citizens & the responsibility of the church46:03 – Final gems: “Your assignment is what irritates you.”47:26 – How to join the movement: TargetFast.orgAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

They didn’t come to play. They came to TELL THE TRUTH.In this explosive Inside the Vault interview, Ash Cash sits down with Rizza Islam and Trae Tha Truth for one of the rawest, most politically charged, socially conscious conversations we’ve ever had on the show.We tapped into everything…• government surveillance• censorship, targeting, and the “system”• Black unity, economic power, and community control• trauma, healing, and rebuilding our neighborhoods• what real leadership looks like in a time of chaos• and why empowering our OWN people is the real threatThis episode is bold, unfiltered, and necessary.If you’re ready for truth, clarity, and empowerment, you’re in the right place.👇🏾 Subscribe to Inside the Vault for conversations that shift culture, challenge narratives, and rebuild the Black financial future.🔥 CHAPTERS & TIMESTAMPS (6–10 punchy sections)00:00 – The conversation begins02:11 – Why Rizza & Trae walked into the fire instead of away from it07:45 – Being targeted for speaking truth: “They tried to make us the villains”13:02 – The system vs Black community leadership: who really benefits?18:56 – Trae on activism, boots-on-the-ground work, and real consequences25:14 – Rizza on government tracking, media traps, and psychological warfare32:40 – Why unity scares the system more than violence39:20 – Black economics, ownership, and building institutions the system can’t block45:56 – You can’t liberate what you depend on: community solutions that actually work52:10 – Final message: “Protect your mind, protect your money, protect your people”Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

AI is creating more millionaires than the dot-com boom… and most people are sleeping on it. Today on Inside the Vault with Ash Cash, we sit down with Justin Burns, founder of Apps Built with AI, creator of Miestro, and one of the leading voices in the global tech revolution. Justin reveals how he sold EVERYTHING, moved to Africa with two suitcases and a backpack, rebuilt his life, learned AI coding in 8 hours a day… and turned his ideas into a multimillion-dollar tech empire. He breaks down: • How regular people with NO coding experience can launch an app in days • The truth about AI replacing jobs • Why you have a 2–3 year window to get rich with technology • How to create borderless income from anywhere in the world • The future of entrepreneurship, automation, and global living • How he built companies used by 30,000 customers This episode will change your life, your income, and your mindset. Tap in — the wave is NOW. 👉 Join Justin’s Apps Built With AI Summit: AppsBuiltWithAI.com 👉 Subscribe for more wealth, mindset, and millionaire game. Inside the Vault is the #1 money mindset show on the planet. Hosted by Ash Cash — author, entrepreneur, and wealth coach.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

She went from front desk agent… to managing $1 BILLION in hotel assets… to becoming one of the most powerful Black hotel owners in America. In this episode, we sit down with Devonne “Big Devonne” Reeves — founder of The Vonne Group, creator of Veester, and the woman single-handedly breaking open an industry that locked us out for over 100 years. She breaks down: • How she bought TWO hotels for $17.8M and sold for $22M • Why Black people spend $110B in travel but own less than 2% of hotels • How to buy your first hotel (even if you don’t have millions) • Why hotel ownership is a RADICAL act of freedom • How Veester helps ANYONE become a hotel investor • The exact steps to build generational wealth through commercial real estate This episode is a blueprint… and a wake-up call. If you believe in Black ownership, watch this twice. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

From a motorcycle accident to millionaire moves — Ty Barney went from a two-bedroom trailer to building WealthBuilders, one of the fastest-growing financial education platforms in the game. In this raw and revolutionary episode of Inside the Vault with Ash Cash, Ty breaks down how he: • Built a 7-figure credit repair empire from scratch • Created a funding AI bot that secures approvals from 10 banks in minutes • Lost a million dollars, bounced back, and learned how to make, manage, and multiply money • Helps everyday people get $50K–$500K in business credit (even with new LLCs) This one is packed with game, mindset, and money moves that can change your entire financial trajectory. 💸 The life of your dreams is on the other side of leveraging other people’s money — but only if you do it the right way. 👇🏽 Tap in now. Subscribe for more real stories and real wealth. #InsideTheVault #AshCash #TyBarney #WealthBuildersAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy