In the Sauce podcast

Building Easy Squeezy

1/10/2026
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56:54
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Matt Kramer is the co-founder and CEO of Sunny Fine Foods, the refrigerated condiment company he started with his wife, Nora. On this episode of ITS, Matt talks about starting with fresh tahini and expanding into dressings and drizzles, finding product-market fit, the complexities of scaling a refrigerated brand, and what retail velocity and consumer data can tell you about where to go next.



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