The Good Leadership Podcast podcast

The Hidden Forces Behind Customer Loyalty with Jon Picoult & Charles Good | TGLP #275

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In this episode of the Good Leadership Podcast, host Charles Good engages with customer experience strategist Jon Picoult to explore the principles of creating memorable customer experiences.

They discuss the importance of customer impressions, the power of choice, customer advocacy, relevance, attention to detail, personalization, and the impact of pleasant surprises. The conversation also highlights effective recovery strategies when things go wrong, using IKEA as a practical example of successful customer experience implementation.

CHAPTERS

00:00 The Power of Perceived Control

04:06 Advocating for Customers: The Southwest Airlines Example

08:21 Creating Relevance in Customer Experience

11:20 The Importance of Details in Customer Interactions

13:47 Personalizing Customer Experiences

16:59 The Impact of Pleasant Surprises

20:35 Recovering with Style After Failures

25:11 IKEA: A Case Study in Customer Experience Principles

29:23 Final Thoughts: Making Customers Feel Special

31:54 Key Insights and Takeaways

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